Creative Strategist & Meta Ads Specialist

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: TYPE OF WORK

Part Time

: SALARY

300

: HOURS PER WEEK

20

: DATE UPDATED

Jul 1, 2026

JOB OVERVIEW

Hey there!

I am looking for a **Creative Strategist with solid Meta Ads experience** who can help us develop, test, and improve high-performing ad creatives for e-commerce brands.

This is a **part-time role** with around **20 hours per week**.

Payment per month: **300 USD**

Please let me know your favorite animal at the beginning of your proposal and why.

Your main responsibility will be to create strong creative strategies for Meta Ads and help us test different angles, hooks, formats, and concepts in a structured way.

You should understand how performance creatives work and how to create ads that are not just visually good, but also designed to convert.

Your main tasks will include:

* Developing new creative ideas for Meta Ads
* Creating angles, hooks, concepts, and scripts for ads
* Planning structured creative tests
* Hook testing, angle testing, format testing, and offer testing
* Analyzing which creatives perform best and why
* Giving clear instructions to our video editor/designer
* Reviewing finished creatives before they go live
* Creating clear naming structures for tests
* Helping organize creatives in spreadsheets
* Setting up and managing Meta Ads campaigns
* Understanding campaign structure, ad sets, ads, budgets, and testing logic
* Making decisions based on performance data

Important:

We already have someone for video creation/editing.

Your role is not mainly to edit videos yourself.
Your role is to come up with the strategy, angles, hooks, scripts, concepts, and clear instructions so the video editor can create the assets.

We will provide access to different creative research tools and ad research platforms, such as:

* GetHooked AI
* WinningHunter AI / ----------
* Kalodata
* ----------
* Other research tools if needed

You can use these tools to find winning ads, analyze trends, collect inspiration, study competitor creatives, and identify strong angles, hooks, and formats.

However, the most important part is not just copying ads.

We are looking for someone who can use these tools strategically, understand why certain creatives work, and turn the research into new creative concepts, testing ideas, and clear instructions for our video editor.

You should have experience with:

* Meta Ads creative strategy
* Facebook / Instagram ad testing
* E-commerce advertising
* Direct response marketing
* Creative research
* Competitor research
* Ad library research
* Hook and angle development
* Performance analysis
* Scaling winning creatives
* Using research tools to find winning ads and trends

Bonus, but not required:

* Experience with Google Ads
* Experience with YouTube Ads
* Experience with TikTok Ads
* Experience with landing pages or CRO
* Experience with AI tools for creative research or script creation

Please share proof of your experience.

In your application, please include:

* How many years of experience you have with Meta Ads and creative strategy
* Which types of e-commerce brands you have worked with
* Examples of creatives you developed or tested
* Screenshots of successful campaigns or ad results
* Spreadsheets or examples of how you organize creative testing
* Case studies if available
* Results you achieved, such as ROAS, CPA improvements, CTR improvements, conversion improvements, or revenue growth
* Which research tools you have used before, for example GetHooked AI, WinningHunter, Kalodata, ---------- , Meta Ad Library, or similar tools

You can blur or hide any sensitive information such as brand names, ad account names, customer data, or private revenue details.

We are especially interested in how you think.

Please explain briefly in your application:

* How do you approach creative testing?
* How do you d ---------- which angles to test?
* How do you structure hook testing?
* How do you analyze if a creative is a winner or not?
* How do you use creative research tools to find inspiration?
* How do you turn research into new creative concepts?
* How do you give instructions to a video editor or designer?
* What is your typical process from idea to live ad?

Additional question:

Pick one e-commerce product you have worked with or know well and briefly explain in 3–6 sentences:

* What creative angles you would test
* What hooks you would use
* What formats you would test
* How you would use research tools to find inspiration
* How you would measure success

We are not looking for someone who only knows how to launch basic ads.

We are looking for someone who understands creative strategy, customer psychology, Meta Ads testing, creative research, and performance-based decision making.

If your application is a good fit, I will send you a small test task in the next step.

The test task will not be paid.
It is used to evaluate your creative thinking, Meta Ads understanding, research process, and ability to create structured testing ideas.

We are looking for someone reliable and long-term who can help us improve our creative testing system and scale winning ads.

Looking forward to your application!

Eugen

SKILL REQUIREMENT

Google Tag Manager Facebook Ads Creative Advertising

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Creative Strategist & Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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