Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

7

: HOURS PER WEEK

40

: DATE UPDATED

Jun 30, 2026

JOB OVERVIEW

MARKETING Specialist — TELEHEALTH (RECURRENT UTI TREATMENT)
Company: Clinova
Type: Part-Time to start, transitioning to Full-Time in mid-August
Schedule: At least partially US Central time zone daytime hours
Pay: $7/hr starting

ABOUT CLINOVA
Clinova delivers telehealth care for recurrent UTIs, including bladder instillation therapy. Our mission is to redefine how patients access specialized UTI care through technology, innovation, and evidence-based medicine.

THE ROLE
We need a marketer to own growth strategy end-to-end: strategy, channels, partnerships, and reporting. You'll work directly with operations and clinical leadership to keep marketing compliant, on-brand, and tied to real outcomes and revenue.

WHAT YOU'LL OWN
- Strategy & roadmap — set goals, channel priorities, and budget across the funnel (awareness, conversion, retention, referral)
- Partnership & outreach — pitch and manage affiliates, urology/OB-GYN clinics, influencers/UGC creators in women's health, and complementary health-tech companies for co-marketing and referrals
- Paid acquisition — run Meta/Google/TikTok campaigns, owning CAC, LTV, and ROAS
- SEO & content — build organic channels (blog, Reddit/forum presence, quizzes/symptom checkers) targeting people searching for UTI relief and prevention
- Email/lifecycle marketing — nurture, retention, and re-engagement flows for a chronic, recurring condition
- Community & social proof — build patient community touchpoints and a structured review/testimonial collection process
- Brand & creative — maintain Clinova's voice and visual identity (dark green/yellow) across patient materials
- Landing pages & CRO — build and test funnels to improve conversion
- Analytics & reporting — track KPIs by channel, report to leadership, kill what doesn't work
- Compliance awareness — work within HIPAA, FTC, and telehealth advertising rules (clinical/compliance support provided)
- Cross-functional coordination — ensure marketing claims match clinical reality

WHAT A GREAT TELEHEALTH MARKETER BRINGS
- Treats trust as the core conversion lever — testimonials, credentials, transparent pricing over flashy creative
- Builds organic and community-driven channels so growth isn't 100% paid-dependent
- Prioritizes retention as much as acquisition — adherence and re-engagement matter as much as signups
- Maintains a tight measurement loop: proper attribution, CAC/LTV, fast iteration
- Stays current on healthcare ad policy (Meta/Google restrict health claims and targeting)
- Understands recurrent UTI patients are often frustrated and underserved — messaging should validate that, and spots opportunities (PR, forums, creator partnerships) to reach them where they're already looking for answers

WHO YOU ARE
- 3+ years marketing experience, ideally healthcare, telehealth, DTC, or subscription businesses
- Proven paid social/search experience with budget accountability
- Strong copywriting and creative direction skills
- Experience building partnerships or affiliate relationships
- Comfortable with Meta Ads, Google Ads, GA4, email platforms (Klaviyo/Mailchimp), CRM/attribution tools
- Self-directed is essential can turn a goal into a plan without hand-holding
- Excellent English communication for direct work with US leadership
- Advanced design and video editing skills using Canva, CapCut, and similar tools — you can produce polished, on-brand creative videos yourself

NICE TO HAVE
- Healthcare, pharmacy, or regulated-product marketing experience

HOW TO APPLY
Send us a copy of your portfolio along with your application. We're interviewing now, the role will start part-time, with a transition to full-time in mid-August.

SKILL REQUIREMENT

Marketing Brand Management Video Editing

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Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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