Digital Marketing Specialist, Healthcare and Paid Ads

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: TYPE OF WORK

Full Time

: SALARY

$6/hour

: HOURS PER WEEK

20

: DATE UPDATED

Jun 30, 2026

JOB OVERVIEW

We are a growing Direct Specialty Care Podiatry practice offering cash-pay services including regenerative medicine, shockwave therapy, and advanced pain management. We are looking for a digital marketing specialist who can run paid ad campaigns that bring in real patients, create compelling healthcare content, and own our marketing output from day one.

This is a patient-facing, B2C role. You will market directly to people who are in pain and looking for solutions. Your content needs to connect emotionally, build trust fast, and move people to book an appointment.

This is a part-time position with strong potential to grow as the practice expands.

What You Will Do

Meta Ads and Google Ads

Build, launch, and manage Meta (Facebook and Instagram) ad campaigns and Google Ads campaigns targeting local patients for a cash-pay podiatry and regenerative medicine practice. This is a new practice building its paid advertising from the ground up. You need to be comfortable creating structure, not just managing existing campaigns. Write ad copy, select creative, set up audiences, monitor performance, and optimize based on results. Google local search and call campaigns are a core part of this role, not an afterthought.

Content and Social Media

Create patient-facing content for Facebook and Instagram that educates, builds trust, and drives appointment bookings. Write in a warm, clear, human voice that speaks to people dealing with foot pain, chronic discomfort, or interest in regenerative treatments. Manage content calendars and maintain a consistent posting schedule.

Email Marketing

Build and execute email campaigns targeting current and prospective patients, including appointment follow-ups, educational content, and promotional offers.

Graphic Design

Create on-brand visual assets for paid ads, social media posts, and patient communications using Canva. Experience with Adobe Creative Suite is a plus.

SEO and Website

Conduct basic keyword research and optimize content for local search visibility. Perform basic website updates including blog publishing and page edits.

Reporting

Track and report on paid ad performance, website traffic, and patient engagement. Translate results into clear summaries with recommendations on what to adjust.

What We Are Looking For

Required Qualifications

2 or more years of hands-on experience running Meta ad campaigns, including campaign setup, audience targeting, creative testing, and performance optimization. Proven experience running Google Ads campaigns, including local search and call campaigns. This is a hard requirement. Experience marketing directly to consumers, not businesses. Good working English, spoken and written, sufficient to communicate clearly with the practice owner, provide updates, and write basic content. You do not need native-level fluency, but your communication must be clear, professional, and reliable.

Strong Candidates Will Also Have

Graphic design skills with a portfolio of real work. Experience with email marketing platforms such as Mailchimp, ActiveCampaign, or similar. Working knowledge of SEO and tools such as Google Search Console or SEMrush. Ability to work independently with minimal supervision in a remote environment.

These Will Make You Stand Out

Experience marketing healthcare services, medical practices, wellness brands, or patient-focused programs. Video editing or short-form video skills for social media content. Familiarity with patient engagement strategies or direct-pay healthcare marketing.

What We Care About Beyond the Resume

Ownership. You will own campaigns and results, not just tasks. If something is not working, we expect you to notice and fix it before we ask.

Accuracy. Healthcare content must be clear, trustworthy, and professional. Attention to detail is not optional.

Curiosity. A genuine interest in health, wellness, and helping patients find solutions they did not know existed.

Follow-Through. Deadlines matter. Consistency matters. The practice depends on it.

Hours: Part-time to start, flexible scheduling with overlap during EST business hours

SKILL REQUIREMENT

Performance Marketing CRM Advertising Management

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Digital Marketing Specialist, Healthcare and Paid Ads

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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