Google Ads Strategist

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TYPE OF WORK

Any

SALARY

400 Euro trial rate

HOURS PER WEEK

20

DATE UPDATED

Jul 17, 2026

JOB OVERVIEW

We're a digital marketing agency, working with small and medium businesses across a wide range of industries — retail, eCommerce, automotive, professional services, construction, hospitality, and more. We help our clients compete and grow through smart, results-driven digital strategy.

The Role

We're hiring a Google Ads Strategist to take full ownership of client ad accounts — from strategy and setup through to ongoing optimisation and growth.

This is not a role where you simply build campaigns and monitor metrics. We need someone who thinks strategically about every client account — understanding the business, designing the right campaign architecture, making smart budget decisions, and proactively finding opportunities to improve results.

The question we want you asking every day is: "What's the best way to grow this client's business through Google Ads?" — not just "What's the CPC today?"


What You'll Do
-Own Client Accounts End-to-End — Strategy, campaign setup, optimisation, and reporting across a portfolio of clients in diverse industries
-Campaign Architecture — Design and build campaign structures that align with each client's business model, goals, and -growth stage — Search, Shopping, Performance Max, Demand Gen, YouTube
-Performance Analysis — Go beyond surface metrics. Analyse full-funnel performance, identify bottlenecks, diagnose underperformance, and implement fixes
-Budget Strategy — Advise on and manage budget allocation, scaling plans, and reallocation across campaigns to maximise ROI
-Growth Planning — Proactively identify opportunities — new campaign types, audience expansion, feed improvements, landing page recommendations
-Conversion Tracking & Measurement — Set up and maintain proper tracking (GA4, GTM, enhanced conversions, Google -Merchant Center) and use data to drive decisions
-Client Reporting — Deliver strategic insights, not just numbers. Communicate what happened, why it happened, and what's next
-Stay Ahead — Keep up with Google Ads platform changes, new features, and industry trends

What We're Looking For

-3+ years of hands-on Google Ads experience across Search, Shopping, Performance Max, and Display
-Proven strategic thinking — you can explain why a campaign is structured the way it is, not just how to build one
-Experience managing multiple client accounts simultaneously in an agency or consultancy setting
-Strong analytical skills — comfortable with Google Analytics 4, Google Tag Manager, and conversion tracking setup
eCommerce experience — Google Merchant Center, Shopping feeds, ROAS-driven optimisation
-Excellent communication — you can explain strategy clearly to both colleagues and clients
-Self-starter mentality — you don't wait to be told what to optimise; you see it and act
-Google Ads certification (Search, Shopping, or Performance Max) is a plus

Nice to Have
-Experience with Shopify or WooCommerce platforms
-Familiarity with Meta Ads (cross-channel perspective)
-Knowledge of SEO fundamentals
-Experience with reporting tools and dashboards

What We Offer
-Fully remote position with flexible hours
-A varied, interesting client portfolio — no two accounts are the same
-Collaborative, supportive team environment
-Real ownership of client strategy — not just executing someone else's plan
-Opportunity to grow with the agency


Send your cover letter and portfolio with the word Im proactive.

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