CX, CRM & Digital Manager

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: TYPE OF WORK

Full Time

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Jul 1, 2026

JOB OVERVIEW

Key Responsibilities:

Customer Experience (CX)
-Develop and implement customer experience programs and initiatives that enhance customer satisfaction, engagement, and overall brand perception.
-Lead market research and customer insight initiatives to understand customer needs, preferences, behaviors, and emerging market trends.
-Manage customer feedback, satisfaction programs and other customer listening initiatives, and recommend improvement actions.
-Plan and oversee customer engagement activities and other brand-building programs.
-Collaborate with Marketing, Sales, Operations, and Customer Service teams to enhance customer touchpoints and strengthen the overall customer experience.

Customer Relationship Management (CRM)
-Manage CRM platforms, customer databases, and data governance processes to maintain accurate and actionable customer information.
-Develop and execute customer lifecycle, retention, and targeted communication programs through CRM channels.
-Utilize customer data, segmentation, and analytics to drive personalized marketing, engagement, and relationship-building strategies.
-Monitor CRM performance metrics, campaign effectiveness, and customer engagement trends, and provide recommendations for continuous improvement.

Digital Strategy & Engagement
-Oversee digital platforms, websites, mobile applications, customer portals, social media channels, and digital communication platforms.
-Drive digital engagement initiatives that increase customer interaction, lead generation, and brand advocacy.
-Collaborate with Marketing and IT teams to implement digital solutions that improve customer convenience and experience.
-Identify opportunities for digital innovation, automation, and enhanced online customer engagement.

Customer Insights & Analytics
-Analyze customer behavior, market trends, campaign performance, digital engagement metrics, and customer feedback.
-Generate actionable insights and recommendations to improve customer acquisition, retention, and engagement.
-Develop dashboards and reports to track key customer, CRM, and digital performance indicators.

Cross-Functional Collaboration
-Partner with Marketing, Sales, Operations, Customer Service, IT, and external vendors to execute customer experience, CRM, and digital initiatives.
-Support the integration of customer-focused practices across the organization.
-Ensure alignment between customer experience objectives and business goals.

Budget & Vendor Management
-Manage budgets related to CX, CRM, digital engagement, customer programs, and events.
-Oversee relationships with CRM providers, digital agencies, research partners, event organizers, technology partners, and other vendors.
-Evaluate project outcomes and ensure optimal return on investment.

Qualifications:
-Bachelor's Degree in Marketing, Business Administration, Communications, Information Technology, Digital Marketing, or a related field.
-Minimum of 5 years of experience in Customer Experience, CRM, Digital Marketing, Customer Engagement, or Digital Transformation.
-Experience in automotive, mobility, retail, consumer goods, manufacturing, or service-oriented industries is preferred.
-Strong knowledge of customer journey mapping, CRM platforms, customer analytics, and digital engagement strategies.
-Experience managing customer loyalty, retention, and lifecycle programs.
-Proficiency in data analysis, reporting tools, and digital performance measurement.
-Excellent project management, stakeholder management, and communication skills.

SKILL REQUIREMENT

Marketing Digital Marketing Customer Relationship Management

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CX, CRM & Digital Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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