Social Media Strategist — Meta, LinkedIn & YouTube Ads

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TYPE OF WORK

Part Time

SALARY

$450/month

HOURS PER WEEK

15

DATE UPDATED

Jun 30, 2026

JOB OVERVIEW

Full-Stack Media Buyer — Remote, Philippines (Meta, LinkedIn, YouTube)

The Short Of It
We are a US-based commercial roofing company in Northwest Indiana with finished video content, finished landing pages, and money to spend. We need a media buyer who can take that content live across Meta (Facebook + Instagram), LinkedIn, and YouTube, and bring back form fills. Once these three platforms are running well, we'll expand to TikTok, Reddit, X, Pinterest, and Snap.
This is not a button-pusher role. This is a campaign architect role.

What You Will Actually Do

1. Build and launch Meta lead-gen campaigns (Facebook + Instagram) with proper objective, Pixel, Conversions API, and Instant Forms.
2. Build LinkedIn campaigns using Matched Audiences from company-name lists.
3. Build YouTube TrueView for Action and Shorts ads.
4. Upload custom audience lists (CSV) to Meta and LinkedIn for our 2,500-business direct mail list.
5. Build 1% Lookalike Audiences off custom audiences.
6. Set up tracking: Pixel, Conversions API, UTM tagging, server-side events where possible, CallRail integration.
7. Daily monitoring of CPM, CTR, CPL, form fill rate. Kill losers within 72 hours. Scale winners.
8. Weekly report: spend by platform, leads by platform, cost per lead, what is winning, what to test next.

Required Skills (Show Proof)

1. Minimum 1 year running paid campaigns on Meta and LinkedIn.
2. Screenshots of Meta Ads Manager and LinkedIn Campaign Manager showing real spend and lead results from prior clients.
3. Working knowledge of: Pixel setup, Conversions API, custom audience uploads, lookalike audiences, instant forms.
4. Experience with Go High Level (huge plus — our landing pages live there).
5. UTM discipline. Every link tagged. Every report traceable.
6. Comfortable in Google Tag Manager.

Bonus Skills

1. YouTube Shorts campaign architecture.
2. ManyChat / Instagram DM automation.
3. Spreadsheet fluency — you build your own reporting dashboards.

Who You Are Not

1. You are not a Boost button presser. We do not run boosted posts.
2. You are not a content creator. Designers and editors handle creative.
3. You do not need handholding to learn a new platform. You read the docs and ship.

How To Apply

Send three things in your reply:

1. Screenshots fro ---------- ta Ads Manager and LinkedIn Campaign Manager showing campaigns YOU built, with spend numbers visible.
2. A 60-second Loom video walking through ONE campaign you are proud of — what was the goal, how you built it, what the result was.
3. Your answer to this question: "A client has a 2,500-business direct mail list landing in mailboxes next Monday. They sell commercial roofing. They have three creative themes ready. How do you spend the first $1,000 across Meta, LinkedIn, and YouTube in week one?"

Replies without all three items will be deleted.

About Pristine
Pristine Industrial Roofing is a Conklin-certified commercial flat roofing contractor in Northwest Indiana. We are a Gospel Business — proceeds fund community outreach and worldwide missions. Our team spans US field staff and a Philippines-based remote team. We move fast, we communicate clearly, and we honor every tea ---------- mber.
The company who communicates the clearest is the champion.

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