Digital Paid Media Specialist

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: TYPE OF WORK

Full Time

: SALARY

$8/hr - $15/hr

: HOURS PER WEEK

40

: DATE UPDATED

Jun 29, 2026

JOB OVERVIEW

We are a strategic marketing and growth agency specializing in financial institutions across the United States. We help financial institutions grow through branding, strategic planning, marketing automation, paid media, analytics, and digital marketing. As we expand our Paid Media service offering, we are looking for an experienced Paid Media Specialist to become an integral part of our growing team.

Position Summary
We are seeking a highly analytical, detail-oriented Paid Media Specialist to lead the planning, setup, optimization, reporting, and ongoing management of digital advertising campaigns for multiple clients.

This role is ideal for someone who enjoys both the technical and strategic aspects of paid advertising. In addition to managing campaigns, you will collaborate with our U.S.-based strategists, participate in client meetings, and confidently present campaign performance and recommendations during Zoom calls.

Key Responsibilities
- Build, launch, monitor, and optimize paid media campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, display advertising, remarketing, and other digital platforms.
- Develop campaign structures, audience targeting, keyword strategies, bidding strategies, budgets, placements, and conversion goals.
- Coordinate ad copy, creative assets, landing pages, tracking parameters (UTMs), and conversion tracking.
- Monitor campaign performance daily and optimize for key KPIs including CTR, CPC, CPA, CPL, ROAS, conversions, and budget pacing.
- Analyze campaign data to identify trends, opportunities, and recommendations for improving performance.
- Prepare professional weekly and monthly performance reports with actionable insights.
- Assist with Google Analytics, Google Tag Manager, pixels, conversion tracking, and reporting dashboards.
- Present campaign performance, optimization recommendations, and strategic insights to clients during Zoo ---------- etings alongside account managers.
- Explain paid media metrics and campaign performance in a clear, professional, and client-friendly manner.
- Participate in strategy meetings with internal tea ---------- mbers and clients.
- Follow all client approval processes, compliance requirements, and security procedures before campaigns are launched or modified.
- Maintain organized documentation of campaign setups, changes, optimizations, and performance.

Required Qualifications
- 3+ years managing paid media campaigns for multiple clients.
- Strong experience with Google Ads and Meta Ads Manager.
- Experience with LinkedIn Ads, display advertising, remarketing, and audience segmentation.
- Solid understanding of Google Analytics (GA4), Google Tag Manager, conversion tracking, pixels, and attribution.
- Excellent analytical skills with the ability to interpret data and make performance-driven recommendations.
- Excellent verbal and written English communication skills.
- Comfortable speaking with U.S.-based clients during Zoo ---------- etings.
- Ability to confidently present campaign results and explain technical metrics in simple business language.
- Strong organizational skills and exceptional attention to detail.
- Ability to manage multiple client accounts simultaneously while meeting deadlines.

Preferred Qualifications
- Agency experience managing multiple client accounts.
- Experience working with financial services, banks, insurance, or other regulated industries.
- Experience building client dashboards
- Familiarity with landing page optimization, lead generation funnels, CRM integrations, and marketing automation platforms.

Security & Compliance
Because we serve a highly regulated industry, maintaining client confidentiality and security is essential.
The successful candidate must follow all company security policies, including role-based access, multi-factor authentication, confidentiality agreements, and client approval workflows. Client data may never be downloaded, stored, or shared outside of approved systems and processes.

Ideal Candidate
We're looking for someone who is a go-getter with great communication skills! Our ideal candidate is proactive, analytical, dependable, and passionate about digital advertising. The ideal candidate combines technical paid media expertise with strong communication and presentation skills, allowing them to confidently collaborate with clients and internal teams. They enjoy solving problems, continuously improving campaign performance, and helping build a world-class paid media practice within our agency.

SKILL REQUIREMENT

Ads Management Media Buying Digital Marketing

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Digital Paid Media Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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