Growth Marketing Lead — Outbound, Paid Ads & GTM

GROWTH MARKETING LEAD — OUTBOUND, PAID ADS & GTM
Full-time | Remote | Base + Variable | PST hours + weekends as needed

ABOUT THIS ROLE

You will join our outbound and paid acquisition team— finding the right people, reaching them fast, and converting attention into pipeline. You will run Apollo, LinkedIn outreach, and IG/FB ad campaigns. You will also identify and pursue partnership opportunities with complementary tools, communities, and platforms that serve our audience.

This is not a brand awareness role. This is a pipeline role. We measure success in demos booked, trials started, and partnerships closed — not impressions.

If you need someone to hand you a strategy, this is not the right role. If you can look at a product, identify who needs it, find them, reach them, and close the loop — keep reading.

WHAT YOU WILL OWN

1. Outbound Lead Generation

- Outbound motion using ----------
- Build and manage prospect lists
- Write email sequences, LinkedIn outreach messages, and follow-up cadences that get replies
- Run personalized LinkedIn outreach campaigns: connection requests, DMs, InMail
- A/B test subject lines, hooks, and calls to action continuously and report what moves the needle
- Maintain a clean CRM pipeline with accurate stages, notes, and follow-up logic
- Hit weekly activity targets: contacts added, sequences launched, replies generated, demos booked

2. Paid Advertising — Meta (IG + FB)

- Build, launch, and manage Instagram and Facebook ad campaigns from scratch
- Write ad copy and collaborate on creative direction — you understand what hooks work for a B2B finance audience
- Set up proper campaign structure: awareness, retargeting, conversion layers
- Monitor spend, CPL, CTR, and ROAS daily — optimize or kill underperforming ad sets fast
- Track attribution from ad click to demo booked using available tools
- Recommend budget allocation based on performance data, not gut feel

3. Competitor Research & Market Intelligence

- Monitor the competitive landscape
- Monitor competitor ads, landing pages, and content
- Identify adjacent tools, communities, and platforms

4. Partnerships & BD Outreach

- Identify and prioritize partnership targets: integrations, co-marketing, referral programs, community sponsorships
- Run outreach to partnership targets using Apollo and LinkedIn
- Manage the partnership pipeline from first contact to signed agreement handoff
- Target: accounting firms, fractional CFO networks, Banks, PE/VC portcos, ERP and accounting software ecosystems

5. Copy & Messaging

- Write all outbound copy: emails, DMs, ad creative, landing page updates, subject lines
- Copy must be fluent, direct, and native-level English
- Understand the value proposition deeply enough to write from the prospect's pain, not our features
- Collaborate on landing pages and CTAs to ensure outbound traffic converts

VARIABLE COMPENSATION — HOW YOU EARN MORE

Salary is a mix of fixed and variable comp. We track outcomes automatically — demos booked, trials started, partnerships initiated — and pay monthly based on prior month results. A strong performer will meaningfully exceed base every month.

WHAT WE REQUIRE

- Proven ---------- experience: you have built lists, written sequences, and managed outbound campaigns that generated real pipeline. Show us results, not descriptions.
- Proven Meta Ads experience: you have run IG and FB campaigns for a B2B product or service with measurable outcomes. Screenshots or case numbers required.
- Exceptional English copy: written at a native level. We will test this. Robotic, templated, or ESL-patterned writing disqualifies immediately.
- LinkedIn outreach experience: you have run personalized LinkedIn campaigns and can show reply rates
- Research skills: you can build an ICP from scratch, identify where they live online, and map a market without being told how
- Self-directed: you do not wait to be told what to do next. You identify the opportunity and execute.
- Comfortable with performance accountability: you are tracked, your numbers are visible, and you are fine with that because your numbers are good
- Full-time and exclusive — no other clients or side projects during work hours
- PST availability: sync hours between 8am–midnight PST, weekends as needed
- Minimum 2 years in a single verifiable outbound or growth role with a reference who will answer the phone

TOOLS YOU MUST KNOW

- ---------- (lists, sequences, analytics — already licensed)
- Meta/Google Ads Manager (campaigns, ad sets, creative testing, attribution)
- LinkedIn Sales Navigator or LinkedIn outreach tools
- A CRM (HubSpot, Pipedrive, or similar)
- Google Analytics (basic attribution reading)
- Notion or ClickUp (pipeline and reporting)
- Claude or equivalent AI (for copy acceleration — you use AI to go faster, not to think for you)

Nice to have: Lemlist, Instantly, Clay, PhantomBuster, LinkedIn automation tools, Webflow for landing page edits

WHO YOU ARE

- You are a hunter. You find the people who need this product and you reach them before they find you.
- You write copy that sounds like a human wrote it because a human did — you, thinking hard about the prospect
- You are obsessed with the number. Reply rate, CPL, demos booked — you know your numbers cold at all times
- You treat outbound as a system, not a series of one-off tasks — you build sequences, test variables, and improve continuously
- You are comfortable being an early growth hire, which means you build the playbook, not follow one
- You are loyal, full-time, and exclusive. You are building something, not filling a role.

HOW TO APPLY

Applications that skip steps are disqualified. This is a filter, not a formality.

1. Record a 90-second Loom — unedited, no cuts. Show us one outbound campaign you ran: the sequence, the targeting logic, and the results. Numbers on screen.

2. Answer in 3 sentences each :
- "Walk us through how you would build a prospect list for a B2B finance SaaS targeting CFOs at $10M–$100M companies. What tools, what filters, what logic?"
- "What is the worst-performing outbound campaign you have run? What happened and what did you learn?"
- "This role has a low base and high variable. What does that mean for you financially right now "

3. Provide all of the following — missing items disqualify you:
- Your LinkedIn profile
- One Apollo sequence you wrote (screenshot or exported copy accepted)
- One Meta ad campaign result (screenshot showing spend, CPL, and outcome)
- One example of cold email copy you wrote that generated replies

4. One professional reference — former employer or client only, not a colleague — with name, role, and contact we will use before any interview.

A NOTE ON AI AND EXPERTISE

We are an AI-native team. We use Claude, automation, and AI workflows to move faster than teams ten times our size. We expect the same from you — and we will help you get there.

But there is a difference between an expert who uses AI to multiply their output and someone who uses AI to fake expertise they do not have. We are hiring the first kind. We will not consider the second.

Here is what that means in practice: your Loom must demonstrate real skill — your screen, your work, your thinking out loud. No AI-generated scripts read to camera. No polished presentations that hide the actual work. Show us a real campaign, a real sequence, a real result. Walk us through your logic. Let us see how you think.

Finalists will be asked to demonstrate skills live on a video call — no prep time, no AI assist. We will give you a scenario and watch you work. If you genuinely know what you are doing, this is easy. If you have been using AI to cover gaps, this is where it ends.

We want people who are so good at their craft that AI makes them dangerous — not people who are using AI because they lack the craft. If that is you, apply. If it is not, please do not.