Digital Advertising Strategist

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: TYPE OF WORK

Part Time

: SALARY

8.00 per hour

: HOURS PER WEEK

20

: DATE UPDATED

Jun 29, 2026

JOB OVERVIEW

About Brand Bros Co.

Brand Bros Co. is a full-service Branding, Marketing, and Public Relations agency that helps businesses grow through strategic branding, paid media, digital marketing, and public relations.

We're a fast-growing agency that believes in hiring talented people, giving them ownership, and measuring success by results—not micromanagement.

We're looking for an experienced Paid Media Performance Strategist to lead paid advertising efforts across multiple client accounts. This is a senior-level role for someone who can confidently develop strategy, launch campaigns, optimize performance, and communicate directly with clients.

If you're looking for a position where your ideas matter and you enjoy owning results, we'd love to talk.

What You'll Do

You'll be responsible for managing and optimizing paid advertising campaigns across multiple industries, with a focus on generating measurable business results.

Responsibilities include:

- Develop paid media strategies tailored to each client's goals
- Build, launch, and optimize Google Ads and Meta campaigns
- Manage Google Search, Display, YouTube, Local Service Ads, Facebook, and Instagram campaigns
- Monitor budgets and continuously improve campaign performance
- Analyze key performance metrics including CPL, ROAS, conversion rates, and lead quality
- Build reports that communicate insights and recommendations to clients
- Collaborate with our creative team to develop high-performing ad creative and messaging
- Recommend landing page improvements and conversion optimization strategies
- Work directly with clients to review campaign performance and discuss strategy

Technical Requirements

Candidates should have strong experience with:

- Google Ads
- Google Local Service Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel and Conversion API (CAPI)
- Zapier
- Conversion tracking and attribution
- Audience building and retargeting
- Budget management and campaign optimization

Experience with the following is a plus but not a dealbreaker or required:

- LinkedIn Ads
- CallRail
- Mailchimp or similar email marketing platforms
- CRM integrations
- Offline conversion tracking
- Geofencing
- OTT / Connected TV advertising
- Multi-location advertising campaigns

What We're Looking For

The ideal candidate:

- Has 4+ years managing Google and Meta advertising campaigns
- Has independently managed paid media strategy for multiple clients
- Has managed monthly advertising budgets of at least $2,000 per account
- Understands performance marketing—not just campaign management
- Is comfortable making strategic decisions based on data
- Can explain campaign performance clearly to clients
- Works independently with minimal oversight
- Has excellent written and spoken English

Bonus Points

We're especially interested in candidates who have experience with:

- Lead generation campaigns
- Service-based businesses
- Healthcare, legal, home services, or professional services marketing
- Landing page optimization
- Basic email automation
- Basic creative editing for paid ads

Availability Requirements:

Candidates should be available to overlap with our U.S. team during:

Monday, Wednesday, and Friday
9:00 AM – 3:00 PM Eastern Time

Additional flexibility is appreciated and we're willing to be flexible, too!

How to Apply:

Please send the following to ----------

- Resume
- Work Samples
- Introductory Video
- Brief summary of your paid media experience
- Approximate monthly budgets you've managed

Candidates selected for interviews may complete a short paid skills assessment involving a campaign audit and strategic recommendations before final interviews.

Timeline:
*** We are looking to hire quickly. Please apply soon!

SKILL REQUIREMENT

Advertising Google Ads Facebook Ads

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Digital Advertising Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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