Full Time
$1400
TBD
Jun 29, 2026
We run paid acquisition for a mortgage lead-generation business. We need a media buyer who knows Meta Ads in and out and can own the account end-to-end — testing, scaling, killing losers, swapping creative, and managing spend without being told. This is a senior seat. We’re not looking for someone we have to walk through campaign setup or babysit on day-to-day execution. You see a metric move, you act on it.
You’ll be handed a budget, a creative pipeline, and a lead target. Your job is to turn spend into cheaper, higher-quality leads, month over month. What You’ll Own
• Build, structure, and manage Meta campaigns end-to-end (ASC, CBO/ABO, audiences, placements)
• Run a continuous creative testing framework — launch tests, read results, iterate fast
• Manage and reallocate ad spend daily: scale winners, cut losers, control budget pacing
• Swap, refresh, and rotate creative to fight fatigue before it tanks performance
• Own audience strategy: cold prospecting, lookalikes, retargeting, exclusions
• Monitor and protect lead quality — not just volume, but leads that actually convert downstream
• Manage pixel + Conversions API (CAPI) health and event tracking accuracy
• Report on performance with clear numbers, not vibes (see metrics below)
• Spot problems early (rising CPL, frequency creep, learning-phase issues) and fix them