Senior Klaviyo Marketing & AI Expert

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TYPE OF WORK

Any

SALARY

High Pay based on Candidate

HOURS PER WEEK

TBD

DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

Senior Marketing & AI Expertise

Over 8+ years of experience leading strategic marketing initiatives across digital, lifecycle, CRM, and customer retention.

Advanced expertise in Klaviyo, including:
End-to-end email and SMS marketing strategy
Customer lifecycle design and automation
Advanced segmentation and audience management
Flow development (welcome, abandoned cart, browse abandonment, win-back, post-purchase, replenishment)
A/B testing and conversion rate optimisation
Deliverability monitoring and list hygiene
Revenue attribution and performance reporting
Shopify and eCommerce integrations
Strong proficiency in leveraging AI to improve marketing performance, including:
AI-assisted campaign planning and content creation
Prompt engineering for marketing workflows
Personalisation at scale using AI
AI-powered customer segmentation and predictive marketing
Marketing automation optimisation using generative AI
AI-assisted SEO, copywriting, and campaign ideation
Workflow automation using AI tools
Data analysis and insights generation with AI
Experience integrating AI into marketing operations to improve efficiency, increase conversion rates, and reduce campaign production time.
Expertise in omnichannel customer engagement across email, SMS, paid media, social, and web.
Strong analytical capability using GA4, CRM data, attribution models, and marketing dashboards to drive commercial outcomes.

Skills & Expertise:

Strong background in fashion, jewelry, luxury, or editorial creative direction
Exceptional conceptual and narrative thinking, with the ability to build visual worlds from abstract ideas
Advanced proficiency with AI creative tools (image generation, video, multimodal concepting, prompt systems)
Strong understanding of visual language: composition, materiality, symbolism, and emotional tone
Ability to develop cohesive brand narratives across multiple touchpoints and formats
Comfort working in fast-paced, high-growth, globally distributed teams

What Sets This Role Apart:

Australia-based role aligned to local working hours
International Fashion Brand with Global Agency Support
Highly dynamic, fast-scaling global environment with strong creative autonomy
AI-first creative process—less production-heavy, more world-building and narrative design
Focus on high human experience: emotionally rich, culturally aware, and story-led brand expression
Opportunity to help define how luxury fashion and jewelry storytelling evolves in the AI era
We have built a virtual team over the past decade working across Australian local hours—if you cannot consistently commit to these working hours, please do not apply.

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