Google Ads & Meta Ads Specialist – Lead Generation, Social Media & Growth Marketing

Google Ads & Meta Ads Specialist – Lead Generation, Social Media & Growth Marketing

Job Title

Google Ads & Meta Ads Specialist – Lead Generation, Social Media & Growth Marketing

Employment Type

Full-time remote roleAustralian business hours overlap requiredLong-term position for the right person

Company Overview

We are a growing Australian business group operating multiple brands across trade services, HVAC, cleaning, restoration, property services and technology.

Our main business, KleenAir, is a South East Queensland air conditioning, HVAC hygiene, servicing, repairs, maintenance and installation company. We service homeowners, tenants, property managers, real estate agencies, commercial clients, hospitality businesses and facilities managers across Brisbane, Ipswich, Logan, Gold Coast, Sunshine Coast, Toowoomba and surrounding areas.

We also operate and are developing other businesses, including technology, CRM, website, automation and business services under Beta Tech.

We are looking for an experienced digital marketing specialist who can manage our online advertising in-house, grow our online presence, prepare social media content, manage multiple business pages, improve lead generation and help turn online enquiries into real jobs and revenue.

This is not a basic social media posting role. We need someone who understands paid advertising, lead generation, tracking, landing pages, retargeting, campaign testing, conversion rates, content strategy and customer retention.

About the Role

You will be responsible for managing Google Ads, Facebook Ads, Instagram Ads and social media marketing across several of our businesses.

Your main focus will be to generate high-quality enquiries, improve conversion rates, reduce wasted ad spend, increase brand visibility and support business growth.

You will plan, create, manage, optimise and report on campaigns. You will also help prepare social media content that builds trust, increases online engagement, improves customer retention and keeps our brands active and professional online.

We want someone who is commercially minded. The goal is not just clicks, likes or impressions. The goal is real enquiries, booked jobs, repeat customers, stronger brand trust and measurable revenue growth.

Key Responsibilities

1. Google Ads Management

Create, manage and optimise Google Ads campaigns for multiple businesses.

Manage search campaigns, call campaigns, lead generation campaigns, local service-style campaigns and remarketing campaigns where suitable.

Research keywords, competitor positioning, search intent and customer pain points.

Create strong ad copy focused on enquiries, phone calls and quote requests.

Monitor cost per lead, conversion rate, search terms, wasted spend and campaign performance.

Add negative keywords and continuously improve campaign quality.

Create campaigns for different services, locations and customer types.

Manage campaigns for services such as air conditioning cleaning, HVAC servicing, repairs, installations, smoke alarm services, kitchen exhaust cleaning, commercial cleaning, restoration, CRM systems, website services and automation services.

Work with landing pages and suggest improvements to increase conversion rates.

Track enquiries from ads through to booked jobs where possible.

2. Meta Ads Management

Create, manage and ---------- Facebook and Instagram advertising campaigns.

Build campaigns for lead generation, retargeting, brand awareness, offers, seasonal promotions and customer education.

Create ad copy and creative concepts that are suitable for Australian service businesses.

Test different audiences, offers, headlines, creatives and landing pages.

Manage retargeting audiences for website visitors, engaged users, previous leads and past customers.

Develop campaigns that turn cold traffic into enquiries and warm traffic into booked jobs.

Use before-and-after work, customer pain points, reviews, trust badges, seasonal offers and service education to improve ad performance.

Monitor campaign results and make data-driven improvements.

3. Social Media Content & Account Management

Prepare and manage regular social media content for multiple business pages.

Create a monthly content calendar for Facebook, Instagram, LinkedIn and other suitable platforms.

Prepare posts that increase trust, educate customers and promote services.

Create content around completed jobs, before-and-after results, customer reviews, service reminders, seasonal offers, staff updates, business milestones and educational tips.

Help turn technician photos and job outcomes into professional social media content.

Prepare captions, hashtags, post ideas, simple graphics, reel concepts and short video scripts.

Maintain a consistent brand voice across all businesses.

Ensure our online pages look active, professional and trustworthy.

Support customer retention by creating content that reminds past customers about maintenance, servicing, seasonal promotions and repeat services.

4. Lead Generation & Conversion Improvement

Focus on generating enquiries that can become real jobs.

Review enquiry quality and help identify which campaigns produce the best customers.

Work with our team to understand which leads converted, which did not, and why.

Help improve landing pages, ad offers and follow-up messaging.

Suggest ways to increase quote submissions, phone calls, online bookings and repeat customer enquiries.

Assist with retargeting strategies to bring back people who visited the website but did not enquire.

Help build campaigns for different customer types including homeowners, tenants, landlords, property managers, commercial clients, hospitality businesses, schools, real estate agencies and trade clients.

5. Tracking, Reporting & Data

Set up and monitor tracking for campaigns where required.

Work with Google Analytics, Google Tag Manager, Meta Pixel, conversion events, UTM links and CRM tracking.

Track important numbers such as:

Cost per leadCost per booked jobConversion rateClick-through rateLanding page conversion rateLead qualityCall enquiriesQuote form enquiriesCampaign spendRevenue generated where data is available

Prepare clear weekly and monthly reports.

Explain what is working, what is not working, what needs to be changed and what should be tested next.

We do not want vanity reporting. We want practical reporting that helps us make better business decisions.

6. Multi-Business Marketing Support

Manage marketing campaigns for several related businesses.

Support marketing for KleenAir services including:

Split AC deep cleaningDucted AC cleaning and maintenanceAir conditioning repairsAir conditioning installationsCommercial HVAC hygieneSmoke alarm servicesKitchen exhaust cleaningMould and restoration servicesProperty management servicesCommercial maintenance

Support marketing for Beta Tech services including:

Website design and upgradesCustom CRM systemsBusiness automationAI-assisted workflowsTrade business softwareLanding pagesDigital systems for Australian service businesses

You must be able to adapt messaging for different industries while still keeping campaigns focused on results.

Required Experience

Proven experience managing Google Ads campaigns.

Proven experience managing Facebook and Instagram ad campaigns.

Experience with lead generation campaigns, preferably for service businesses.

Strong understanding of campaign structure, keyword targeting, audience targeting, ad copy, creative testing and conversion tracking.

Experience managing social media pages for businesses.

Ability to prepare content that is professional, trustworthy and designed to generate enquiries.

Good understanding of landing pages and conversion rate optimisation.

Ability to analyse campaign data and make practical recommendations.

Strong written English.

Good communication skills.

High attention to detail.

Ability to work independently without constant supervision.

Comfortable working with multiple businesses, campaigns and priorities.

Highly Valued Experience

Experience working with Australian businesses.

Experience marketing trade businesses, HVAC companies, cleaning companies, restoration companies, property services, local service businesses or B2B service providers.

Experience with Google Tag Manager, Google Analytics 4, Meta Pixel, Looker Studio, call tracking, CRM tracking and UTM tracking.

Experience with Canva, CapCut, Adobe tools or other creative platforms.

Experience writing ad copy, landing page copy, social media captions and email/SMS marketing content.

Experience with retargeting campaigns and customer retention campaigns.

Experience managing LinkedIn content for B2B growth.

Experience with CRM marketing, automation tools or AI tools.

Experience working with seasonal campaigns, local area campaigns and service-based lead generation.

Important Skills We Are Looking For

You should be comfortable with:

Google Search AdsGoogle call-focused campaignsGoogle keyword researchNegative keyword managementMeta lead campaignsFacebook and Instagram ---------- ---------- ---------- page feedbackCampaign reportingLead quality analysisConversion trackingSocial media content planningSocial media account managementCanva-style content creationShort-form video ideasCustomer retention campaignsLocal service marketingB2B and B2C campaign strategyAustralian service business marketing

Who This Role Is Not For

Please do not apply if you only know how to boost posts.

Please do not apply if you only create social media graphics but do not understand paid ads.

Please do not apply if you cannot explain campaign results clearly.

Please do not apply if you focus only on likes and followers instead of enquiries, booked jobs and revenue.

Please do not apply if you have no real experience managing Google Ads or Meta Ads.

Please do not apply if you need to be told every small step every day.

We need someone who can think commercially, manage campaigns properly and take responsibility for results.

Working Style

Remote work from home.

You will be working with Australian businesses, so good English and reliable communication are essential.

You must be able to overlap with Australian business hours.

You must be comfortable managing multiple campaigns and business pages.

You must provide regular updates on campaign performance.

You must be proactive with ideas, testing and improvement.

You must be honest about what is working and what is not working.

You must be focused on practical business growth, not just marketing activity.

Example Tasks

Create a Google Ads campaign for split AC deep cleaning in Brisbane.

Create a Facebook ---------- campaign for people who visited a landing page but did not submit a quote.

Prepare a weekly performance report showing spend, leads, cost per lead and recommended changes.

Review a landing page and suggest changes to improve conversion.

Prepare 20 social media post ideas for an HVAC business.

Turn technician before-and-after photos into professional social media posts.

Prepare ad copy for an air conditioning installation promotion.

Create campaigns targeting property managers for commercial HVAC maintenance.

Prepare LinkedIn content for a technology business selling CRM systems to Australian trade businesses.

Review search terms and add negative keywords to reduce wasted spend.

Create a monthly content calendar for several business pages.

Recommend which campaigns should be scaled, paused or rebuilt.

Personal Qualities We Want

Results-focusedCommercially mindedAnalyticalCreativeOrganisedReliableStrong written EnglishProactiveDetail-focusedGood communicatorComfortable with feedbackAble to manage multiple brandsAble to work without constant supervisionInterested in long-term growth

Training

We will provide training on our businesses, services, offers, pricing, customer types, brand voice and internal processes.

However, we are specifically looking for someone who already has strong Google Ads, Meta Ads and digital marketing experience. We can train you on our business, but we cannot train a complete beginner from scratch for this role.

Compensation

Competitive monthly salary based on experience, campaign management skills, content ability, reporting quality and overall marketing knowledge.

There is long-term growth potential for the right person as our businesses grow and we bring more marketing activity in-house.

Performance incentives may be considered for the right candidate once clear tracking and results are established.

How to Apply

Please send your application with the following:

Your experience with Google Ads.

Your experience with Facebook and Instagram Ads.

Examples of campaigns you have managed, including results if available.

Your experience with service-based lead generation.

Your experience managing social media pages and preparing content.

Your experience with tracking, pixels, Google Analytics, Tag Manager or reporting dashboards.

Your expected monthly salary in PHP.

Your internet speed and available working hours.

A short explanation of why you would be suitable for this role.

Applications that only say “I can manage social media” without showing paid ads experience will not be prioritised.

Screening Questions

Please answer these questions in your application:

How many years of experience do you have with Google Ads?

How many years of experience do you have with Facebook and Instagram Ads?

What types of businesses have you managed campaigns for?

Have you managed lead generation campaigns for local service businesses before?

What is the difference between a lead campaign and a conversion campaign?

How do you reduce wasted spend in Google Ads?

What campaign metrics do you monitor weekly?

How do you judge whether a campaign is producing good-quality leads?

What tracking tools have you used?

Have you used Google Tag Manager, GA4 and Meta Pixel before?

Have you created ad copy and social media content before?

Can you create simple graphics or short video content using Canva, CapCut or similar tools?

Are you comfortable managing several business pages and campaigns at the same time?

Are you available to work with Australian business hours overlap?

What monthly ad spend have you managed before?

Trial Task

Shortlisted applicants may be given a small test task.

The task may include:

Reviewing a sample landing pagePreparing Google Ads campaign structureWriting 3 Google Ads headlines and ---------- 3 Facebook ad ---------- 5 social media post ideasExplaining how they would track leads and measure campaign success

We are looking for a long-term in-house marketing specialist who can help us grow our businesses through proper paid ads, strong content, better tracking, improved customer retention and more real enquiries turning into booked jobs.