Marketing & Sales Support Specialist

About ALPHA IT

ALPHA IT is a Vancouver Island-based managed IT services provider headquartered in Courtenay, BC, Canada. We help local organizations stay secure, productive, and prepared for growth through practical IT strategy, cybersecurity, support, and Microsoft-focused solutions.

Our growth focus today is trades, construction, mechanical, and field-service businesses across Vancouver Island, alongside long-standing relationships with First Nations, non-profits, and other local organizations that rely on technology to keep daily operations moving.

We are also building out our AI solutions practice, including Microsoft Copilot, AI readiness assessments, and automation tools, with the goal of bringing practical, accessible AI support to local businesses.

Role Summary

ALPHA IT is looking for a remote Marketing & Sales Support Specialist to help keep our marketing engine moving. This role is focused on execution, production, coordination, and reporting support across content, SEO, email marketing, website updates, social media, campaign assets, and sales enablement.

The Director of Sales & Marketing, vCIO, and leadership team will own local relationships, events, and sales conversations. Your role is to support that work behind the scenes by preparing assets, organizing campaign details, updating systems, drafting content, reviewing performance, and helping the team move faster.

The right person is organized, detail-oriented, proactive, comfortable with technology, and able to follow clear direction while also spotting ways to improve execution. Strong written English, reliable communication, and the ability to work independently are essential.

Key Responsibilities

This role touches a lot of areas — campaigns, website/SEO, sales support, events, and reporting. That's intentional: you'll get broad exposure to marketing and sales in a fast-moving local business, with the Director of Sales & Marketing setting priorities so you're never guessing what matters most this week.

Marketing Campaigns & Lead Generation

Support campaign execution across website, email, webinars, digital ads, and partner channels.

Build, test, schedule, and report on email campaigns using Mailchimp.

Help prepare and QA campaign assets before launch, including copy drafts, checklists, links, tracking details, and basic reporting summaries.

Support webinar promotion and follow-up, including landing page updates, email invitations, reminder emails, social posts, attendee tracking, and post-webinar assets.

Help maintain lead-generation assets such as landing pages, checklists, whitepapers, scorecards, event offers, and follow-up campaigns.

Support paid campaign coordination through reporting, landing page QA, ad copy drafts, keyword/competitor research, and lead-quality tracking.



Website, SEO, Content & Social Media

Coordinate website and landing page updates with our internal web team

Support SEO improvements across website and landing page content, including keyword research, on-page optimization, metadata updates, internal linking, image alt text, and identifying content opportunities.

Draft and edit marketing copy for landing pages, blog posts, email campaigns, social posts, ads, event materials, and sales follow-up content.

Manage and update the content calendar for LinkedIn, Facebook, Google Business Profile, email, webinars, and other approved channels.

Draft, schedule, and publish social media posts using approved brand guidelines, templates, and feedback.

Create simple content assets such as social graphics, quote cards, event graphics, carousel-style posts, short-form video clips, and basic campaign visuals where possible.

Support local visibility tasks including Google Business Profile updates, Google review campaign administration, directory listings, and chamber or partner placement coordination.

Review web pages, forms, links, copy, layouts, and tracking details for accuracy, consistency, conversion opportunities, and SEO basics.

Assist with blogs, case studies, testimonials, client stories, and thought leadership content tied to ALPHA IT’s core audiences.

Support future video marketing initiatives by helping with scripts, editing short clips, captions, thumbnails, posting, and repurposing webinar or client story content.



Sales Support

Prepare sales enablement materials such as one-pagers, presentation decks, QBR visuals, proposal support slides, and follow-up email drafts.

Assist with prospect research for target markets including construction, trades, mechanical and field-service businesses, First Nations, non-profits, and select local government accounts.

Support outbound and post-event follow-up coordination by preparing prospect lists, drafting emails, organizing CRM tasks, and helping the sales team keep follow-up moving.

Help organize client-facing marketing materials such as testimonial requests, case study notes, client communication drafts, and service-awareness materials.

Events & Partnership Support

Support ALPHA IT’s local events, trade shows, chamber sessions, webinars, and partner opportunities from a remote coordination role.

Help prepare event checklists, booth material lists, print collateral, registration details, shipping information, QR codes, lead-capture forms, and follow-up assets.

Support outreach coordination to local chambers, industry associations, and community partners by preparing drafts, tracking deadlines, and organizing details for the local team.

This role is not expected to attend local Vancouver Island events in person.

Reporting & Optimization

Help prepare monthly marketing and sales activity reports.

Track practical metrics such as website traffic, form submissions, lead source, email engagement, event leads, social engagement, Google reviews, and campaign follow-up.

Pull and organize performance data from tools such as Mailchimp, Google Analytics, Google Business Profile, Google Ads, LinkedIn, Meta, and ALPHA CRM.

Keep an eye on competitor activity, SEO opportunities, local market examples, and content ideas that may inform campaigns or positioning.

What We’re Looking For

You do not need to come from the IT industry, but you do need to be willing to learn quickly. This role is best suited to someone who enjoys execution, communication, organization, and supporting both marketing and sales outcomes.

Excellent written English and the ability to draft clear, professional marketing and sales support content.

Strong organization skills and the ability to manage multiple small projects, deadlines, files, and follow-ups.

High attention to detail when reviewing copy, forms, lists, links, landing pages, reports, and campaign assets.

Comfort working remotely with clear task briefs, project management tools, documentation, and regular check-ins.

Ability to follow direction, work independently, ask smart questions, and communicate early when something is unclear.

Comfort learning marketing tools, CRM systems, spreadsheets, CMS platforms, and AI-enabled workflows.

Curiosity about technology, cybersecurity, AI, Microsoft 365, and managed IT services.

A practical, can-do mindset suited to a fast-moving small business environment.

Useful Experience

B2B marketing, virtual assistant, sales support, SEO, content coordination, or demand generation support experience.

Experience with Mailchimp or similar email marketing tools.

Website content coordination using WordPress or similar CMS platforms.

Basic SEO knowledge, including keyword research, on-page optimization, metadata, internal linking, and content best practices.

Social media scheduling, posting, engagement tracking, and content calendar management.

Basic reporting using Google Analytics, Google Ads, LinkedIn, Meta, Google Business Profile, or similar platforms.

Basic design or layout skills using Canva, Adobe Creative Suite, Photoshop, Figma, or similar tools.

Experience preparing print or event materials such as postcards, rack cards, banners, tent cards, signage, or swag files.

Video editing, captioning, thumbnail creation, or short-form video production would be considered an asset.

Tools You May Work With

Mailchimp, ALPHA CRM, Microsoft 365, Teams, SharePoint/OneDrive, Canva, WordPress or similar CMS tools, Google Analytics, Google Business Profile, Google Ads, LinkedIn, Meta, project management/task tracking tools, and AI tools such as Microsoft Copilot.