Creative Strategist (ECOM/DTC)

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Any

: SALARY

4000

: HOURS PER WEEK

40

: DATE UPDATED

Jun 26, 2026

JOB OVERVIEW

We are a beauty and personal care brand building high-quality, performance-driven products with a strong focus on profitable DTC growth. The Creative Strategist will turn customer insights into testable, direct-response concepts and lead high-velocity creative production across paid social and related growth touchpoints to build a repeatable creative engine.

Company: Confidential (Beauty, Wellness)
Language: English
Availability: Full Time (40 hours / week)
Time Zone: Flexible
Work Type: Freelance, Remote
Niche: Beauty & Personal Care
Payment (Negotiable): $3-4k full time
Notes (traits or cultural interests): N/A

Role Details
Title: Creative Strategist (Beauty DTC)
Scope: Performance creative for paid social, UGC, lifecycle, and landing pages
KPIs: ROAS/MER, CAC, CTR, CVR, thumbstop rate
Collaboration: Growth marketing, designers/editors, and UGC creators
Cadence: Fast test-and-learn cycles with structured experimentation
Location: Remote; flexible hours; full-time capacity (40 hrs/week)

Responsibilities
- Translate customer, product, and competitor insights into direct-response angles, hooks, and concepts built to win on paid social.
- Write high-converting scripts, briefs, and storyboards for short-form video and static creative, optimized for thumbstop and CTR.
- Build and own a structured testing roadmap across angles, formats, offers, and creative variables to improve CAC, ROAS/MER, CTR, and CVR.
- Analyze creative performance daily/weekly and turn results into clear hypotheses, prioritized iterations, and next tests.
- Lead end-to-end execution from concept through final asset delivery, ensuring speed, volume, and quality.
- Manage and direct editors and designers to produce high-volume iterations efficiently while maintaining platform-native best practices.
- Source, brief, and coach UGC creators; create shot lists that capture routines, textures, demonstrations, and social proof for beauty.
- Use AI tools for faster ideation and production support, including image and video generation where appropriate.
- Support landing page and advertorial iteration using CRO principles to improve add-to-cart and purchase conversion.
- Maintain a structured library of winning angles, claims, objections, and proof points, aligned with beauty ad policies and compliance.
- Communicate learnings via concise recaps, dashboards, and creative reviews to keep the team aligned and moving fast.

Must-Haves
- Proven performance marketing background focused on measurable outcomes, not only UGC or copywriting.
- Demonstrated success building performance creative for DTC, ideally beauty or personal care.
- Direct response expertise: strong hooks, offers, messaging, and persuasion frameworks tied to metrics.
- Strong data literacy and experimentation skills, translating CTR, CVR, CAC, ROAS/MER into actionable creative decisions.
- End-to-end ownership: able to independently take ideas from insight to testing to iteration at speed.
- Team leadership experience, including managing editors and guiding production workflows.
- Strong AI proficiency for creative acceleration, including image and video generation.
- Highly proactive and self-driven; able to test angles independently without waiting for detailed direction.
- Ability to produce fast, high-volume output without being repetitive or relying on the same patterns.
- Excellent written English and ability to operate effectively in a remote, flexible-hours setup.
- Geography preference: Europe or Latin America, with strong Western culture familiarity.

Nice To Haves
- Landing page CRO experience, including advertorials and onsite messaging tests.
- Light hands-on video editing or strong motion/creative production instincts to speed iteration cycles.
- Experience building and managing a creator pool, including coordinating usage rights.
- Familiarity with beauty marketing compliance, platform policies, and claim-safe messaging.
- Experience extending winning angles into retention channels like email and SMS.

Benefits
- Remote-first, flexible schedule with ownership over a high-impact creative testing roadmap.
- High autonomy and trust to run experiments, iterate quickly, and drive measurable growth outcomes.
- Opportunity to lead and shape a creative system, including managing editors and scaling output.
- Competitive, negotiable compensation aligned to part-time or full-time scope ($5K part-time / $8-10K full-time).
- Fast feedback loops and clear performance visibility through structured testing and reporting.

SKILL REQUIREMENT

Copywriting Creative Advertising Creative Problem Solving

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0009
Controller Execution Time ( Jobseekers / Job )	0.0287
Total Execution Time	0.0310

GET DATA

No GET data exists

MEMORY USAGE

1,511,752 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Creative-Strategist-ECOMDTC-1677054

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0144 seconds) (Hide)

0.0003	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0004	SELECT * FROM `employer_jobs` WHERE `job_id` = 1677054 LIMIT 1
0.0008	SELECT * FROM `employers` WHERE `employer_id` = 924878 LIMIT 1
0.0011	SELECT COUNT(*) AS `numrows` FROM `t_thread` `t` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1677054 AND `misc`.`id` IS NULL
0.0007	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-08-08',ej.date_added) duration_days, DATEDIFF('2026-08-08',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-08-08',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1677054'
0.0007	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1677054
0.0010	UPDATE employer_jobs SET hit_counts = '*Jun-26-2026=1144Jun-27-2026=99Jun-28-2026=94Jun-29-2026=65Jun-30-2026=18Jul-01-2026=5Jul-02-2026=3Jul-03-2026=3Jul-04-2026=2Jul-05-2026=9Jul-06-2026=8Jul-07-2026=5Jul-08-2026=5Jul-09-2026=4Jul-10-2026=1Jul-11-2026=1Jul-12-2026=2Jul-13-2026=1Jul-14-2026=3Jul-15-2026=3Jul-16-2026=5Jul-17-2026=3Jul-18-2026=1Jul-19-2026=3Jul-20-2026=1Jul-21-2026=1Jul-22-2026=1Jul-23-2026=3Jul-24-2026=3Jul-25-2026=8Jul-26-2026=13Jul-27-2026=12Jul-28-2026=10Jul-29-2026=10Jul-30-2026=13Jul-31-2026=10Aug-01-2026=16Aug-02-2026=17Aug-03-2026=11Aug-04-2026=3**Aug-08-2026=1' WHERE job_id= '1677054'
0.0020	`UPDATE employer_jobs SET monthly_hits = '*Jun-2026=1419Jul-2026=152**Aug-2026=48' WHERE job_id= '1677054'`
0.0008	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1677054' AND status LIKE 'sent%' ORDER BY id DESC`
0.0009	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1677054
0.0049	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '924878' AND `date_added` >= '2022-06-08'
0.0003	`select * from teasers`
0.0005	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1786159528
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Creative-Strategist-ECOMDTC-1677054
csrf-token	8f02754148e95cb359e590944649608c

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.95
HTTP_DNT

Creative Strategist (ECOM/DTC)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?