Head of Lead Generation — Credit Repair Industry Experience Required

CP Restoration Services
Job Description
POSITION AT A GLANCE
Job Title: Head of Lead Generation
Department: Sales & Marketing
Reports To: Owner / CEO (Jason Crown)
Location: Remote (US-based preferred)
Employment Type: Full-Time
Compensation: Base Salary + Performance Bonus (Commission on closed deals sourced)
Company: CP Restoration Services | ----------

ABOUT CROWN CREDIT PRO
CP Restoration Services is a leading credit repair company founded in 2014 with over 7,000 clients nationwide. We specialize in disputing inaccurate and negative items across all three major credit bureaus — Equifax, Experian, and TransUnion — helping our clients achieve financial freedom through better credit. We are a fast-growing company with a team spanning the US and the Philippines, and we are now looking for a driven, strategic leader to own and scale our entire lead generation engine.

ROLE OVERVIEW
The Head of Lead Generation is responsible for building, managing, and continuously optimizing the full pipeline of qualified leads that feed the CP Restoration Services sales team. This person owns everything from the top of the funnel — awareness and lead capture — to the handoff of sales-ready leads to our sales representatives. You will design and execute a multi-channel lead generation strategy including referral partner development, paid digital advertising, organic/SEO content, email marketing, and social media. You will also build the systems and automations that ensure no lead falls through the cracks and every prospect receives timely, consistent follow-up.
This is a high-impact, high-accountability role. Sales are the lifeblood of CP Restoration Services and you will be directly responsible for the revenue pipeline.

KEY RESPONSIBILITIES
1. Referral Partner Development
• Identify, recruit, and manage referral partnerships with mortgage brokers, real estate agents, auto dealerships (F&I managers), CPAs, tax preparers, financial advisors, and apartment leasing offices.
• Build co-branded marketing materials and custom landing pages for each referral partner.
• Implement a referral tracking system (PartnerStack or equivalent) so partners can monitor their referrals and commissions in real time.
• Set monthly referral volume targets and maintain relationships through regular check-ins.
2. Paid Digital Advertising
• Plan, launch, and manage Facebook and Instagram lead generation ad campaigns targeting individuals with credit challenges.
• Manage Google Search Ads campaigns targeting high-intent keywords such as “credit repair near me” and “remove collections from credit report.”
• Explore YouTube and TikTok ad opportunities to build brand awareness and generate inbound leads at lower cost.
• Monitor cost-per-lead, cost-per-acquisition, and ROAS across all paid channels and optimize weekly.
• Manage the ad budget efficiently and report performance to ownership monthly.
3. Lead Funnel & CRM Management
• Ensure every lead from every source flows automatically into HubSpot CRM via Zapier or native integrations.
• Build and maintain 7-touch automated follow-up sequences in HubSpot (email + SMS) so no lead goes uncontacted.
• Establish speed-to-lead protocols so every inbound lead is contacted within 5 minutes of submission.
• Segment leads by source, credit profile, and intent level to prioritize the sales team’s outreach.
• Source and manage aged lead lists ( ---------- or equivalent) as a cost-effective supplementary channel.
4. Organic Lead Generation & Content
• Manage and fully optimize the CP Restoration Services Google Business Profile, including generating a consistent flow of 5-star reviews from satisfied clients.
• Oversee an SEO content strategy targeting high-intent searches by clients seeking credit repair help.
• Manage social media content calendar (Facebook, Instagram, TikTok) with 3–5 posts per week, including educational content, client success stories, and promotional offers.
• Use tools like Buffer or Later to schedule and automate content publishing.
5. Analytics & Reporting
• Track and report weekly on key metrics: leads generated by channel, cost per lead, lead-to-appointment rate, appointment-to-close rate, and cost per acquired client.
• Benchmark against industry standards (15–20% lead-to-client conversion rate, $150–$300 cost per client acquisition).
• Use A/B testing on ad creative, landing pages, and email subject lines to continuously improve conversion rates.
• Present a monthly lead generation report to the CEO with insights, wins, and next-month strategy.
6. Sales Team Enablement
• Collaborate with the Sales Manager to ensure lead handoff is seamless and leads arrive with full context (source, credit score range, goal).
• Develop call scripts, email templates, and follow-up sequences for the sales team to use with incoming leads.
• Work with the Sales Manager to identify which lead sources produce the highest close rates and double down on those channels.

QUALIFICATIONS
Required
• 3+ years of experience in lead generation, growth marketing, or demand generation — ideally in financial services, credit repair, mortgage, real estate, or a related industry.
• Proven track record of building and scaling multi-channel lead generation programs that directly drove revenue growth.
• Hands-on experience running and optimizing Facebook/Instagram Lead Ads and Google Search Ads campaigns.
• Proficiency with HubSpot CRM, including building automated sequences, managing pipelines, and reporting.
• Strong understanding of referral partner programs and experience building B2B referral networks.
• Experience with Zapier or ---------- for marketing automation and CRM integrations.
• Data-driven mindset — you track everything and make decisions based on numbers, not gut feel.
• Excellent written and verbal communication skills.
Preferred
• Prior experience in the credit repair, mortgage lending, or personal finance industry.
• Familiarity with Credit Repair Cloud or similar credit repair CRM platforms.
• Experience with SEO content strategy and managing a content calendar.
• Knowledge of CROA (Credit Repair Organizations Act) marketing compliance requirements.
• Experience managing remote teams or coordinating with offshore tea ---------- mbers.

KEY PERFORMANCE INDICATORS (KPIs)
Success in this role will be measured by the following metrics, reviewed monthly:

KPI Target
Qualified leads generated per month 200+ (ramp to 500+ within 6 months)
Cost per lead (paid channels) Under $25
Lead-to-appointment conversion rate 25%+
Overall lead-to-client conversion rate 15–20?tive referral partnerships 10 within 60 days, 25+ within 6 months
Speed to lead (contact within) 5 minutes of lead submission

WHAT WE OFFER
• Competitive base salary commensurate with experience.
• Performance bonus tied directly to qualified leads and closed deals sourced — the better you perform, the more you earn.
• 100% remote position with flexible working hours.
• A company with 10+ years of history, 7,000+ clients, and a proven service that sells itself.
• Direct access to and support from the founder/CEO.
• A clear mandate: you own lead generation. Your results are visible and rewarded.
• Opportunity to build and lead your own lead generation team as the company scales.

HOW TO APPLY
To apply, please send the following to ----------
• Your resume or LinkedIn profile.
• A brief cover letter (3–5 sentences) explaining your lead generation experience and why you are the right person for this role.
• One example of a lead generation campaign you built — what you did, the results, and what you learned.
Applications without a cover letter and campaign example will not be reviewed.

CP Restoration Services | ---------- | Est. 2014