Full Time
?30,000 - ?35,000 per month
45
Jun 25, 2026
About Us
Milkforbubs is a Singapore-based postpartum nutrition brand helping new mothers feel supported and nourished through lactation and recovery. We make products mothers actually want to eat — lactation cookies, brownies, granola, shakes, supplements, and electrolytes. We are a small, fast-moving team that cares deeply about the mothers we serve.
The Role
We are looking for a warm, organised, and driven Coordinator to be the heartbeat of our customer relationships and partnership execution. You will own the day-to-day experience of our customers and support outreach to partners, educators, and brands. This is a hands-on role — you will be calling real mothers, building real relationships, and making things happen.
What You Will Own
Customer Success
Call at least 1 customer daily to check in, gather feedback, and build loyalty
Be the first point of contact for delivery issues, complaints, and order queries, resolve warmly and promptly
Maintain a live error log for delivery and fulfilment issues and ensure appropriate compensation is actioned
Manage and grow the Milkforbubs VIP list, track top spenders monthly, coordinate freebies and discounts with ops, and personally call VIPs to inform them of new launches and events
Ensure all customer messages across channels (DMs,
Compile a weekly customer feedback summary for the Founder highlighting recurring themes, complaints, and praise
Partnerships — Execution
Follow up on partnership leads opened by the Founder — maintain a live tracker of all outreach, follow-ups, and outcomes
Coordinate with Mummy's Market on logistics, samples, giveaways, and feature placements
Reach out to aligned brands for giveaway and collab opportunities (using templates and scripts provided)
Liaise with lactation counsellors, dietitians, and doulas for content alignment and collaboration
Coordinate sample pack preparation and distribution logistics in partnership with operations
Support outreach to confinement food providers, nanny agencies, and postnatal massage therapists for sample distribution
Coordinate stroller brand and baby product brand partnerships for sample bag inclusion
TikTok Shop & Shopee Affiliate
Maintain affiliate tracker — ensure all active affiliates are onboarded, briefed, and monitored
Flag performance issues and escalate to Founder for strategic decisions
What You Will NOT Be Doing
To be clear about scope: this is a coordinator role, not a BD or strategy role.
You will not be cold-opening relationships with hospitals (KKH, Thomson, NUHS) — the Founder leads these
You will not negotiate or close brand partnership contracts
You will not make strategic decisions on product placement or pricing
Bonus Points
Experience in a DTC, F&B, or mother-and-baby brand
Familiarity with Shopee, TikTok Shop, or Shopify
Has been pregnant or is a mother herself — you get the community from the inside
Experience with CRM tools or customer tracking systems
Escalation Guide
You are empowered to resolve the following independently:
Delivery delays — offer discount code or resend (within approved limits)
Wrong item sent — coordinate replacement with ops
General complaints — acknowledge, apologise, resolve, log
Giveaway logistics and sample coordination
Escalate to Founder for:
Any compensation above SGD 50 in value
Media or press enquiries
Partnership proposals requiring a contract or formal agreement
Customer escalations involving legal threats or public complaints
Any hospital or healthcare institution outreach
What We Offer
A meaningful role in a brand that genuinely improves mothers' lives
Direct access to and mentorship from the Founder
Small team culture — your work is visible and your impact is real
Staff discount on all Milkforbubs products
Opportunity to grow into a senior role as the business scales
Working hours to follow Singapore working hours timing 8am-6pm with an hour break.
Do apply with the word "pineapple" in your resume/cover. Applicants without the word pineapple will not be considered.
Public holiday to follow Singapore's arrangement.
Please note that there will be a verbal reasoning test needed for this role
Please also note that we will require a voice note to be sent as role requires speaking directly to our customers.