Head of Sales / Commercial Director — UK Property Management & Lettings

Job Title: Head of Sales / Commercial Director — UK Property Management & Lettings

Work Type: Full-Time, Remote
Location: Philippines preferred
Working Hours: UK business hours overlap required
Industry: UK Property Management, Lettings, Short-Let Accommodation, Contractor Housing

About Us

We are a growing UK property management and accommodation business operating across Yorkshire and the North of England. We manage long-let properties, short-let accommodation, contractor housing, landlord portfolios and investor-owned properties.

We are now looking for a commercially driven Head of Sales / Commercial Director to lead our sales function, manage the sales team, improve performance, and help grow company revenue.

This is a leadership role for someone who understands sales numbers, team management, CRM discipline, KPIs, property sales, lettings, and revenue growth.

Role Overview

The Head of Sales / Commercial Director will be responsible for managing the sales team, driving revenue growth, improving sales processes, and ensuring every tea ---------- mber hits their KPIs and sales targets. Exceptional sales maanger leading by example.

You will oversee multiple sales pipelines, including:

Direct landlord acquisition
Partnership and referral sales
Lettings and occupancy
Corporate accommodation / contractor bookings
Existing landlord account growth

Your main objective is simple: increase revenue by managing people, pipelines and performance effectively.

Key Responsibilities
Lead, manage and develop the sales team.
Ensure all sales managers hit their daily, weekly and monthly KPIs.
Drive revenue growth across property management, lettings, short-let and contractor accommodation.
Manage sales pipelines in CRM and ensure every lead has a clear next action.
Run daily sales check-ins and weekly pipeline reviews.
Monitor calls, follow-ups, meetings, proposals, signed agreements and cash collected.
Improve sales scripts, objection handling and follow-up processes.
Review CRM activity and ensure accurate reporting.
Hold tea ---------- mbers accountable for performance.
Train and coach sales staff to improve conversion rates.
Manage direct landlord outreach, partner referrals and lettings performance.
Work closely with the business owner on commercial strategy and growth targets.
Identify bottlenecks in the sales process and fix them quickly.
Create clear weekly reports showing team performance, revenue forecast and pipeline health.
Help recruit, onboard and train future sales tea ---------- mbers.
Required Experience
Minimum 2 years’ experience in property sales, lettings, property management, real estate, short-let, serviced accommodation, relocation, or a closely related property sector.
Proven experience managing salespeople or leading a sales team.
Strong understanding of sales KPIs, pipeline management and revenue targets.
Experience with CRM systems and sales reporting.
Strong outbound sales, closing and follow-up skills.
Experience in B2B and B2C sales.
Ability to manage different sales cycles: fast lettings enquiries and longer landlord/investor deals.
Excellent spoken and written English.
Strong leadership, accountability and people management skills.
Confident handling underperformance and driving results.
Strong commercial mindset and focus on cash collected, not just activity.


Essential Skills

Sales leadership
Team management
KPI management
CRM discipline
Pipeline management
Property sales and lettings knowledge
Cold calling and outbound sales
Consultative selling
Objection handling
Negotiation and closing
Coaching and call review
Daily reporting
Revenue forecasting
Strong follow-up discipline

Preferred Experience

Must have UK property market experience
Lettings agency experience
Property management experience
Serviced accommodation or short-let experience
B2B partnership sales
Contractor accommodation or relocation experience
Must have Experience managing remote sales teams
Experience using Zoho Bigin, Zoho CRM or similar CRM
Experience with UK phone systems such as CircleLoop, Ringover or similar
Performance Metrics

You will be measured on:

Team sales target achievement
Number of signed management agreements
Revenue collected
Lettings and occupancy results
Partner referrals generated
Pipeline conversion rates
CRM accuracy
Follow-up completion
Team call activity
Number of qualified opportunities
Meetings booked and attended
Proposal-to-close conversion
Reduction of overdue tasks
Quality of daily and weekly reporting

Compensation

Compensation will include:

Fixed monthly base salary
KPI-based performance bonus
Sales/revenue bonus based on collected cash
Additional leadership bonus for managing team performance

Final package depends on experience and results.

Important

This role is for someone who is both a strong salesperson and a strong manager.

We do not need someone who only gives advice. We need someone who can manage people, control CRM, drive daily activity, improve conversion and make sure the team hits revenue targets.

You must be comfortable working with numbers, KPIs, sales reports and performance accountability.

How to Apply

Please send:

A short summary of your property sales or lettings experience.
Details of teams you have managed before.
Examples of sales targets you have achieved.
Your CRM experience.
A 1-minute voice recording introducing yourself and explaining why you are suitable for this role.
Your internet speed and backup internet setup.
Your expected monthly compensation.

Please use the subject line:

Head of Sales / Commercial Director — UK Property