Facebook Ads Specialist (Meta Ads Buyer – Webinar Funnel Traffic)

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: TYPE OF WORK

Part Time

: SALARY

750

: HOURS PER WEEK

20

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

Facebook Ads Specialist (Meta Ads Buyer – Webinar Funnel Traffic)

About Us

We are a fast-growing online trading education company that teaches chart analysis, market structure, and risk management through live Zoom classes, webinars, ---------- community, and high-ticket mentorship programs.

Our systems, funnels, and backend operations are already fully built.

We are now looking for a **Facebook Ads Specialist to manage and scale paid traffic into our existing webinar funnel.**

---

## Your Core Role

You will be responsible for managing Facebook and Instagram ad campaigns that drive qualified webinar registrations and retargeting traffic into our funnel.

---

## Facebook & Instagram Ads Management

* Create, launch, and manage Meta ad campaigns for webinar registrations
* Optimize cold traffic campaigns for cost per lead (CPL)
* Manage daily budget allocation and campaign performance
* Test and scale different audiences, hooks, and ad creatives
* Continuously improve CTR, CPL, and lead quality
* Identify winning ad sets and scale them efficiently

---

## Retargeting Campaign Management

* Build and manage retargeting campaigns for:

* Website visitors
* Landing page non-converters
* Video viewers (25%, 50%, 75%, 95%)
* Webinar registrants who did not attend
* Webinar attendees who did not purchase
* Run ongoing warm audience campaigns to increase conversions
* Execute urgency-based retargeting campaigns (replay, deadlines, reminders)
* Maintain consistent engagement across warm audiences

---

## Creative Testing & Optimization

* Test multiple ad creatives and messaging angles
* Identify high-performing hooks and scale them
* Improve CTR and conversion performance through testing
* Provide insights on what creative angles are working best
* Work with existing video and static ad assets

---

## Reporting

* Weekly performance reporting including:

* Cost per lead (CPL)
* Campaign performance breakdown
* Retargeting performance
* Best-performing creatives and audiences
* Provide data-driven recommendations for optimization

---

## Required Experience

* Strong experience in Facebook/Instagram Ads Manager
* Proven experience running lead generation campaigns
* Experience with webinar or info product funnels
* Strong experience with retargeting campaigns
* Ability to analyze and optimize performance data

---

## Bonus Experience

* Experience in trading, investing, or financial education ads
* High-ticket coaching, mentorship, or course funnels
* ClickFunnels, Kajabi, or similar platforms
* GoHighLevel familiarity
* Experience scaling ad spend profitably

---

## Compensation

* Competitive monthly salary based on experience and performance
* Performance bonuses based on:

* Cost per lead (CPL)
* Webinar registration volume
* Campaign efficiency improvements
* Long-term opportunity to scale into higher-budget campaign management

---

## How to Apply

Please include:

1. Examples of Facebook ad campaigns you have managed
2. Average cost per lead (CPL) achieved
3. Experience with webinar or info product funnels
4. Monthly ad budgets you have managed
5. Screenshots of campaign performance (required)
6. A short Loom video explaining:

* A campaign you optimized or scaled
* What changes you made
* Results achieved

---

### Application Requirement

Start your application with:

**“WEBINAR ADS SPECIALIST”**

Applications without this phrase will not be reviewed.

---

## Final Note

This role is focused on one thing: building and scaling consistent, high-quality webinar registrations through Meta Ads with strong retargeting execution and continuous optimization.

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Facebook Ads Specialist (Meta Ads Buyer – Webinar Funnel Traffic)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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