SENIOR CREATIVE LEAD / CREATIVE DIRECTOR — FASHION DTC (ADS, BRAND, CONTENT, UGC)

SENIOR CREATIVE LEAD / CREATIVE DIRECTOR — FASHION DTC (ADS, BRAND, CONTENT, UGC)
Senior, hands-on creatives only · Fashion e-commerce · Remote · Long-term · Leadership role

Please read this entire post before applying. We screen carefully and ignore generic applications. If you follow the instructions at the bottom exactly, you will stand out. If you don't, we'll know you didn't read it.


WHO WE ARE

We operate a growing portfolio of e-commerce fashion brands. We run a real operation — a media buying function, a finance & analytics function, and documented systems for how the work gets done. Our creative is currently lean, and we're ready to invest in it properly. This is a chance to build and lead the creative engine for a scaling brand portfolio.


THE ROLE

We're hiring a Senior Creative Lead to take ownership of our entire creative function across all brands — and to elevate it. You'll be a hands-on maker AND a director: you'll personally produce high-quality creative, set the bar, and lead our existing creative tea ---------- mber while we grow the department around you.

This is a senior leadership seat. You're not taking orders on individual assets — you're owning creative strategy and output across ads, brand, content, and UGC, and making our brands look and feel premium while driving performance.


WHAT YOU'LL OWN

- Performance ad creative (static + video) for Meta, TikTok, and Google — the creative that actually drives sales, working closely with our media buyers
- Brand identity and design systems across our portfolio — keeping each brand consistent, premium, and distinct
- Content and UGC direction — concepting, briefing, and producing scroll-stopping content
- Creative direction and leadership — setting standards, directing our current creative tea ---------- mber, and building the department as it grows
- Turning performance feedback into better creative — you'll get clear data on what's working and iterate

WHAT THIS MEANS DAY TO DAY

- You both MAKE the work (design, edit, produce) and DIRECT it (brief, review, raise the bar)
- You translate brand and performance goals into creative that converts
- You manage and mentor our junior creative, and help us hire as we scale


WHO YOU ARE (HARD REQUIREMENTS)

Do not apply unless ALL of these are true. This is a senior role — we are not training you on the fundamentals of design or creative direction.

- Senior, hands-on creative skill — you personally produce high-quality ad creative, brand design, and content. Strong in the actual tools (Photoshop, Illustrator, After Effects / Premiere or equivalent, Figma, Canva, etc.)
- Proven FASHION / apparel creative experience — you understand fashion aesthetics, trends, and what makes apparel sell. General graphic design is not the same thing
- Performance creative experience — you've made ad creative for paid social (Meta/TikTok) that was measured on results, not just "looked nice." You understand hooks, angles, and what stops the scroll
- Leadership / direction experience — you've led, directed, or mentored other creatives, or clearly run creative as the senior person on a team
- Range across ads, brand, AND content/UGC — not just one lane
- Strong written English and the communication skills to lead remotely

You are NOT a fit if: you're a junior or mid designer looking to "grow into" a lead role, you only do brand work (no performance ad creative), you've never worked with fashion, you only make static templates, or you've never directed/led other creatives. This is a senior, take-charge seat.


NICE TO HAVE

- Experience building or scaling a creative team or department
- Subscription / membership fashion brand experience
- Comfort directing UGC creators and editing UGC into performance ads
- A point of view on premium / "stealth luxury" fashion aesthetics


HOW WE WORK / WHAT YOU GET

- Real ownership of the creative function across a growing brand portfolio
- A media buying team that gives you clear performance feedback so you know what's working
- A finance & analytics function and documented systems — a real operation, not chaos
- An existing tea ---------- mber to lead from day one, and budget to grow the department
- Long-term, senior, ongoing work with room to build something


HOW TO APPLY (FOLLOW EXACTLY)

Applications that don't follow these steps are rejected automatically. This is the first test of whether you read and follow instructions.

Start your application with this code word: RUNWAY
(This confirms you actually read the post. No code word = no reply.)

Then include all of the following:

1. PORTFOLIO — A link to your portfolio. We want to see fashion ad creative, brand work, and content/UGC. This is the single most important thing — lead with your strongest fashion + performance work.

2. FASHION + PERFORMANCE PROOF — Name 1-2 fashion brands you've made creative for, what you personally produced, and (if you can) a result it drove — e.g. an ad/creative that scaled, beat control, or lifted performance. Real specifics, not "I improved engagement."

3. LEADERSHIP — Describe a time you led, directed, or mentored other creatives, or ran creative as the senior person. We need someone who can take charge, not just execute.

4. THE SCREENING QUESTION — Our media buyer tells you a fashion brand's top-performing ad is fatiguing (CPA rising, frequency climbing). What's your creative process for replacing it with something that performs? (We want to see how you actually think.)

5. LOGISTICS — Your expected monthly rate, weekly availability, and timezone.


A NOTE ON SERIOUSNESS

We run a real, structured operation and we're ready to invest in a senior creative who can elevate everything we make. In return we expect a proven, take-charge creative — not someone hoping to grow into the role. If that's you, show us your best work. If you're mass-applying, please skip this one.