Digital Marketing Specialist (SEO, Content & Lead Generation)

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: TYPE OF WORK

Full Time

: SALARY

$6 - $8

: HOURS PER WEEK

40

: DATE UPDATED

Jul 30, 2026

JOB OVERVIEW

Full Time l EST

Key Responsibilities
SEO & Website Optimisation
• Optimise existing websites using detailed SEO audits and best practices.
• Improve page titles, meta descriptions, heading structures and internal linking.
• Expand website content to improve keyword rankings and user engagement.
• Build new service pages, location pages and industry-specific landing pages.
• Implement structured data (Schema Markup) to improve search visibility and AI search readiness.
• Manage ongoing backlink building and authority growth.
• Monitor website health, rankings and performance using Google Search Console and Google Analytics.
• Optimise websites across multiple CMS platforms, including Wix and Hostinger.
Content Marketing
• Develop and maintain content strategies across all brands.
• Write or coordinate website content, service pages, case studies and blog articles.
• Create engaging content that supports both SEO and lead generation.
• Ensure content is consistent with each brand's messaging and positioning.
Social Media Management
• Plan and manage content calendars across Facebook and ---------- .
• Schedule and publish content regularly.
• Repurpose website content into engaging social media posts.
• Monitor engagement and respond to comments and enquiries where required.
Paid Advertising & Local SEO
• Manage Google Ads and Meta Ads campaigns.
• Ensure paid campaigns align with dedicated landing pages.
• Optimise campaigns for lead quality and return on investment.
• Manage Google Business Profiles, including:
o Posts
o Reviews
o Q&A
o Photos
o NAP consistency
• Support ongoing local SEO initiatives across all brands.
Reporting & Performance
• Track SEO performance and keyword rankings.
• Monitor website traffic and user behaviour.
• Report on lead generation performance across organic, paid and local channels.
• Provide recommendations for ongoing optimisation and growth.
• Maintain accurate reporting dashboards for multiple websites.

Required Skills & Experience
We're looking for someone who has:
• 3+ years' experience in digital marketing.
• Strong hands-on SEO experience (technical, on-page and local SEO).
• Experience managing websites on Wix, Hostinger or similar CMS platforms.
• Excellent content writing and copywriting skills.
• Experience implementing Schema Markup.
• Knowledge of Google Analytics 4 and Google Search Console.
• Experience managing Google Business Profiles.
• Experience running Meta Ads and Google Ads campaigns.
• Strong understanding of backlink strategies and authority building.
• Excellent project management and organisational skills.
• Ability to manage multiple websites and priorities simultaneously.

SKILL REQUIREMENT

SEO Lead Generation Digital Marketing

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Job Post	Reporter	Rank	Reason	Date

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Digital Marketing Specialist (SEO, Content & Lead Generation)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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