Ads manager

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TYPE OF WORK

Full Time

SALARY

600

HOURS PER WEEK

TBD

DATE UPDATED

Jun 22, 2026

JOB OVERVIEW

We are looking for an experienced and highly skilled Media Buyer to help grow a premium landscaping and pool construction company based in Sydney, Australia.

Our company specialises in high-end outdoor transformations for homeowners, including landscaping, pools, paving, and complete outdoor projects. We are not a budget company and we are not interested in cheap leads or low-quality enquiries.

Our goal is to attract serious homeowners who are willing to invest in premium outdoor spaces and quality workmanship.

We are looking for someone who understands how to generate both quality and quantity through strategic paid advertising while maintaining strong brand positioning and high-end marketing standards.

This is not a passive campaign management role. We are looking for someone highly engaged, performance-focused, proactive, and heavily involved in daily campaign optimisation and communication.

Responsibilities

* Set up, manage, and optimise paid advertising campaigns across:
* Google Ads
* Facebook & Instagram Ads
* YouTube Ads
* Pinterest Ads
* Generate both high-quality and high-volume leads
* Improve lead quality and overall campaign performance
* Research keywords, audiences, competitors, and targeting strategies
* Monitor budgets, conversions, ROAS, and campaign profitability
* Continuously test and scale successful campaigns
* Create and test:
* Ad copy
* Headlines
* Offers
* Landing page ideas
* Audience targeting strategies
* Develop high-quality advertising creatives including:
* Video ads
* Image ads
* Carousel ads
* Retargeting creatives
* Marketing concepts and hooks
* Submit all creatives and campaign concepts for approval before launch
* Set up and manage:
* Conversion tracking
* Retargeting campaigns
* Meta Pixel
* Google Analytics
* Google Tag Manager
* Analyse campaign data and provide recommendations for improvement
* Deliver simple, clear performance reports and updates

Strategy & Research Expectations

* We are not looking for someone who simply launches ads and relies on platform AI to “figure it out”
* You must be able to perform proper market research, audience research, competitor analysis, and customer psychology research before launching campaigns
* We expect strategic thinking behind:
* Target audiences
* Ad angles
* Creative direction
* Offers
* Messaging
* Buyer intent
* Landing page direction
* You should understand how to market to different customer types and income brackets, particularly homeowners investing in premium outdoor projects
* We are looking for someone who understands:
* Consumer psychology
* High-intent lead generation
* Luxury positioning
* Premium branding
* Conversion strategy
* Campaigns should be backed by data, testing, research, and experience — not guesswork or random trial-and-error advertising
* We want someone who can bring ideas, strategy, insights, and recommendations to the table, not just manage ad accounts

What We’re Looking For

* Proven experience running paid advertising campaigns for:
* Landscaping companies
* Pool companies
* Construction
* Home improvement
* Luxury/home service industries
* Strong experience with:
* Google Ads
* Meta Ads
* YouTube Ads
* Performance Max Campaigns
* Remarketing Campaigns
* Understands the difference between lead quality vs lead quantity
* Knows how to attract high-intent clients, not just cheap leads
* Strong understanding of:
* ROAS
* CPL
* CTR
* Conversion optimisation
* Funnel performance
* Strong analytical and problem-solving skills
* Excellent communication and reporting skills
* Highly responsive and proactive
* Able to work fast and adapt quickly

Important

* We prefer clean, premium-style marketing
* No “cheap”, “discount”, or aggressive sales-style ads
* We want someone who understands luxury and high-end branding
* We are not looking for generic or low-quality marketing
* We expect polished, professional-level creatives and advertisements that align with a premium brand
* No basic Canva, CapCut, or low-quality templated-style advertisements
* Creatives must look modern, refined, high-converting, and professionally produced
* You must understand premium marketing aesthetics and high-end advertising standards
* All creatives and campaign concepts must be submitted for approval before launch

Communication Expectations

* Daily check-in meetings will be required
* Strong communication is essential
* Fast response times and strong availability are expected, as communication and quick action are critical in this role
* When issues arise with campaigns, leads, creatives, or ads, we expect immediate communication and fast action
* We are looking for someone accountable, organised, and highly involved in the performance of campaigns

To Apply, Please Send:

* Your resume
* Portfolio or case studies
* Examples of campaigns you have managed
* Examples of ad creatives you have personally created
* Platforms you specialise in
* Internet speed test screenshot


We will begin with meta ads and then move onto both meta and google

Salary is in AUD and negotiable based on performance

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