AI Growth, Content & Marketing Specialist (Remote)

About Edge Flow

Edge Flow company based in Dubai, UAE who is building a portfolio of AI-powered SaaS platforms across multiple industries including social care, healthcare, property, finance, education and business operations.

Our vision is to create intelligent software products that solve real-world problems whilst leveraging the latest advancements in artificial intelligence, automation and digital transformation.

We are not looking for a traditional marketing assistant.

We are looking for a highly capable AI-native Growth, Content & Product Marketing Specialist who understands how to leverage AI to build brands, create content at scale, educate users, generate demand and drive growth.

You will work directly alongside our Founder, Operations Lead and AI Engineering team to bring innovative software products to life and help scale them into successful SaaS businesses.

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The Role

Think of our business like a high-performance car:
• Our AI Engineer builds and maintains the engine.
• Our Operations Lead keeps the car moving.
• Our Founder d ---------- where the car is going.
• Your job is to make the car look beautiful and impossible to ignore.

You will be responsible for building brand presence, creating engaging content, developing training materials, producing product demonstrations and implementing growth strategies that turn software products into recognised and trusted brands.

This is not a standard VA role.

We are looking for someone who lives and breathes AI, understands modern content creation and can leverage the latest tools to build audiences, educate customers and generate demand across multiple SaaS products.

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Key Responsibilities

AI Content Creation

You will use cutting-edge AI tools to create high-quality content across multiple platforms and products.

This includes:
• LinkedIn content
• YouTube content
• YouTube Shorts
• Instagram Reels
• Facebook content
• Blog articles
• Newsletters
• Case studies
• Product launch campaigns
• Educational content
• Thought leadership content
• Email marketing campaigns
• Landing page content

You should be capable of taking a simple idea, meeting recording or product update and turning it into a complete content campaign.

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AI Video Production & Voice Content

A significant part of this role will involve creating professional AI-generated media.

You should have strong experience using:
• Claude
• ChatGPT
• ElevenLabs
• HeyGen
• Canva
• Cursor
• Midjourney
• Runway
• Veo
• Other AI content creation tools

You will create:
• AI-generated presenters
• Voice-over content
• Product walkthrough videos
• Training videos
• Promotional videos
• Explainer videos
• Social media videos
• Educational content
• Brand awareness campaigns

We are looking for someone who can create professional-quality content without relying on external agencies or production teams.

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AI Training Content & Product Education

One of the most important aspects of this role will be helping our customers understand and successfully use our software products.

You will be responsible for creating:
• Product onboarding videos
• Training academies
• User guides
• Tutorial videos
• Knowledge base content
• Feature walkthroughs
• Internal training materials
• Customer education content
• AI-generated learning modules
• Product certification pathways
• Help centre content
• Interactive learning experiences

You should be able to take newly released software features and rapidly convert them into engaging training content and educational resources.

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Product Demonstrations & Sales Enablement

You will create compelling demonstration content that helps customers, partners and investors understand our products.

This includes:
• Product demonstration videos
• Website explainer videos
• Feature release videos
• Sales presentation videos
• Investor showcase videos
• Product launch campaigns
• Customer success stories
• Product comparison videos
• Interactive demonstrations
• Webinar content

You should be capable of transforming software features into engaging visual demonstrations that clearly communicate value and functionality.

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YouTube Growth & Channel Management

YouTube will be a major component of our growth strategy.

You will be responsible for:
• Building and managing YouTube channels
• Creating long-form educational content
• Producing YouTube Shorts
• Writing scripts
• Creating AI-generated presenters and voiceovers
• Developing content strategies
• Optimising titles and descriptions
• Designing thumbnails
• Analysing performance metrics
• Growing audiences organically

Experience growing YouTube channels is highly desirable.

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SaaS Growth Marketing

You will help launch and scale multiple software products.

Responsibilities include:
• Product positioning
• Brand development
• Messaging and communications
• Audience development
• Lead generation campaigns
• Customer onboarding journeys
• Product launch strategies
• Community building
• Customer engagement initiatives
• Growth experimentation

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AI Marketing Agents & Automation

We want somebody who understands how AI can be used to automate and scale marketing operations.

Examples include:
• Content generation agents
• Research agents
• Social media agents
• Newsletter agents
• Lead generation agents
• Video creation workflows
• YouTube automation systems
• Content repurposing workflows
• Marketing automation systems

Experience with automation tools such as n8n, Make, Zapier or similar platforms is required.

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Essential Requirements

You must have strong experience with most of the following:
• Claude
• ChatGPT
• ElevenLabs
• HeyGen
• Canva
• YouTube content creation
• AI video production
• AI voice generation
• LinkedIn marketing
• Content strategy
• Copywriting
• SaaS marketing
• Social media growth
• Training content development
• Product demonstration creation

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Highly Desirable Skills
• Claude
• Lovable
• Supabase
• n8n
• ----------
• Runway
• Veo
• Midjourney
• SEO
• Community building
• Marketing automation
• Learning management systems
• Online course development
• Product-led growth experience

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What Success Looks Like

Within your first 30 days you will have:
• Established a professional content and marketing presence for Edge Flow and its SaaS portfolio
• Developed repeatable AI-powered content workflows
• Built YouTube growth strategies and content pipelines
• Created onboarding and training materials for key products
• Produced product demonstration videos for multiple SaaS platforms
• Implemented marketing automation systems & ai agents
• Increased brand awareness and audience engagement
• Generated qualified leads and opportunities
• Built scalable growth systems that support multiple software products

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Who We’re Looking For

We want someone who:
• Lives and breathes AI
• Constantly experiments with new tools
• Understands what content performs online
• Thinks creatively and commercially
• Takes ownership and initiative
• Works independently
• Understands SaaS businesses
• Is passionate about technology and innovation
• Wants to help build multiple brands from the ground up

Most importantly, we need someone who can take an idea and transform it into visibility, engagement, education, demand and growth.

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Working Arrangement
• Fully remote position
• Full-time preferred
• Long-term opportunity
• Flexible working hours
• Opportunity to grow into a Head of Growth or Marketing Director role as our SaaS portfolio expands

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To Apply

Please provide:
1. Your CV
2. Examples of AI-generated content you have created
3. SaaS products or brands you have helped grow
4. YouTube channels you have managed or contributed to
5. Examples of content created using ElevenLabs, HeyGen, Higsfield or similar tools
6. Examples of training videos or onboarding content you have produced
7. Examples of product demonstration videos you have created
8. A list of AI tools you actively use
9. A short video introducing yourself and explaining why you would be a great fit for this role