Performance Marketing & Web Specialist

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Part Time

: WAGE / SALARY

10/hr

: HOURS PER WEEK

40

: DATE UPDATED

Jun 18, 2026

JOB OVERVIEW

ABOUT THE ROLE

Classic Landscaping is an established residential landscaping company serving the Seattle Eastside, offering landscape design, installation, and maintenance. We're looking for a hands-on marketer who can own the full lead-generation engine end to end.

This is NOT a strategy-deck role and it is NOT an agency-management role. You will personally build, ship, and optimize the things that bring in qualified leads: ad campaigns, landing pages, tracking infrastructure, and the technical SEO underneath it all.

Landscaping is a high-intent, locally-searched, seasonally-driven business. Homeowners search for "landscape design near me" or "landscapers in [city]" with real buying intent. Your job is to capture that demand efficiently and convert it into booked consultations across our design, installation, and maintenance service lines.

The mandate is direct: substantially increase qualified lead volume while holding or reducing total advertising spend. The wins come from conversion efficiency and technical execution, not from simply turning up the budget. You'll also manage spend intelligently against landscaping's seasonality — leaning into the spring/summer demand surge and protecting efficiency in the slower months. If you get satisfaction from watching cost-per-lead drop while lead count climbs, this role is built for you.

WHAT YOU'LL OWN

Paid Search (Google Ads)
• Build, restructure, and continuously optimize Search, Performance Max, and Local Services campaigns
• Manage bidding strategy (manual CPC, tCPA, tROAS) and align conversion values to the services worth the most to the business
• Own keyword strategy, negative-keyword hygiene, ad copy testing, and extensions
• Drive cost-per-lead down through Quality Score, landing page relevance, and audience refinement

Paid Social (Meta Ads)
• Build and manage lead-gen and traffic campaigns across Facebook and Instagram
• Develop creative concepts, run structured A/B tests, manage audiences (lookalike, retargeting, custom)
• Implement and maintain the Meta Pixel and Conversions API for accurate attribution

Web Development & Conversion Rate Optimization
• Build and modify high-converting landing pages and site sections (HTML, CSS, JavaScript; WordPress and/or modern frameworks)
• Implement page-speed and Core Web Vitals improvements, mobile responsiveness, and on-page fixes directly in code
• Stand up and maintain conversion tracking: Google Tag Manager, GA4 events, call tracking, and form/lead capture wiring
• Run CRO experiments (layout, copy, CTAs, forms) and ship the winners

SEO (Technical + On-Page)
• Implement structured data / schema markup, fix crawl and indexation issues, and manage canonicalization and redirects
• Build and optimize service and city/location pages for local search across our service area
• Manage Google Business Profile optimization and local pack visibility
• Run regular analysis in Google Search Console and act on the findings

Analytics & Reporting
• Build clean dashboards tying spend to leads to revenue, by channel and by service line
• Report on the metrics that matter — CPL, conversion rate, lead quality, and blended CAC — not vanity metrics
• Make data-driven recommendations and execute on them

WHAT SUCCESS LOOKS LIKE

• Lead volume grows meaningfully while total ad spend stays flat or decreases
• Cost-per-lead trends down quarter over quarter through efficiency, not budget cuts that starve volume
• Landing pages and tracking are accurate, fast, and continuously improving
• The site ranks and converts better for the local searches that drive the business

———————————————————————————————

REQUIRED QUALIFICATIONS

• Demonstrated experience running profitable Google Ads campaigns (Search + PMax) with a track record of lowering CPA
• Hands-on Meta Ads experience including pixel/CAPI setup and audience strategy
• Genuine web development ability — you can read, write, and debug HTML/CSS/JS and build or modify landing pages without waiting on a developer
• Strong technical SEO foundation: schema, site architecture, page speed, Google Search Console
• Fluency with GA4, Google Tag Manager, and conversion tracking setup
• Proficiency with Claude Code (or comparable AI coding agents) to compress implementation timelines — building landing pages, scripts, tracking, and analyses faster than traditional hand-coding allows
• An analytical, test-and-iterate mindset and comfort owning numbers

NICE TO HAVE

• Experience marketing a local home-services, seasonal, or appointment/consultation-driven business (landscaping, remodeling, construction, or similar a strong plus)
• WordPress development experience (themes, plugins, custom code)
• CRM and lead-routing integration experience
• Familiarity with call tracking platforms
• Comfort extending AI/automation workflows (Python, Google Ads scripts, agentic tooling) for reporting and analysis at scale

SKILL REQUIREMENT

Google Ads Local SEO Web Design & Page Layout

SHARE THIS POST

Job Post	Reporter	Rank	Reason	Date

BENCHMARKS

Loading Time: Base Classes	0.0008
Controller Execution Time ( Jobseekers / Job )	0.0496
Total Execution Time	0.0509

GET DATA

No GET data exists

MEMORY USAGE

1,520,664 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/job/Performance-Marketing-Web-Specialist-1671691

CLASS/METHOD

jobseekers/job

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 13 (0.0434 seconds) (Hide)

0.0003	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0004	SELECT * FROM `employer_jobs` WHERE `job_id` = 1671691 LIMIT 1
0.0012	SELECT * FROM `employers` WHERE `employer_id` = 695793 LIMIT 1
0.0280	SELECT COUNT(DISTINCT t.id) as cnt FROM `t_thread` `t` INNER JOIN `t_message` `m` ON `t`.`id` = `m`.`thread_id` INNER JOIN `t_message_employer` `e` ON `m`.`id` = `e`.`message_id` LEFT JOIN `t_thread_misc` `misc` ON `t`.`id` = `misc`.`thread_id` WHERE `t`.`job_id` = 1671691 AND `misc`.`id` IS NULL
0.0006	SELECT e.business_name, e.logo, e.website, e.rebill_date, e.date_added member_date, hits, DATEDIFF('2026-06-22',ej.date_added) duration_days, DATEDIFF('2026-06-22',e.rebill_date) duration_rebill, ej.*, e.deactivate FROM employers e, employer_jobs ej WHERE e.employer_id = ej.employer_id AND ((e.user_level >= '500' AND ej.date_added <= e.rebill_date) OR e.employer_id = '' OR (ej.date_approved <> '2000-01-01' and DATEDIFF('2026-06-22',ej.date_added) <= 14 )) AND e.deactivate != 1 AND ej.deleted = 0 AND job_id = '1671691'
0.0010	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1671691
0.0016	`UPDATE employer_jobs SET hit_counts = '*Jun-18-2026=332Jun-19-2026=144Jun-20-2026=51Jun-21-2026=2**Jun-22-2026=1' WHERE job_id= '1671691'`
0.0009	`UPDATE employer_jobs SET monthly_hits = '***Jun-2026=529' WHERE job_id= '1671691'`
0.0010	`SELECT date_sent FROM jobseeker_sent_emails WHERE jobseeker_id = '' AND job_id = '1671691' AND status LIKE 'sent%' ORDER BY id DESC`
0.0017	SELECT * FROM `employer_jobs_skills` `ejs` LEFT JOIN `skills_categories` `sc` ON `ejs`.`skill_id` = `sc`.`id` WHERE `job_id` = 1671691
0.0060	SELECT COUNT(*) AS `numrows` FROM `employer_jobs` WHERE `employer_id` = '695793' AND `date_added` >= '2022-06-08'
0.0004	`select * from teasers`
0.0003	`SELECT * FROM skill_categories WHERE skill_cat_id=''`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1782140211
last_page	https://v1.stage.onlinejobs.ph/jobseekers/job/Performance-Marketing-Web-Specialist-1671691
csrf-token	c0ed9b791bea5b616bd1e7db169ea6c2

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
v2	Array ( [enabled] => 1 [url] => https://v2.stage.app.onlinejobs.ph [api_url] => https://v2.stage.api.onlinejobs.ph [cookie_domain] => .onlinejobs.ph [paths] => Array ( [myaccount] => 1 ) )
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.217.68
HTTP_DNT

Performance Marketing & Web Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

WAGE / SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?