Part-Time Digital Marketing & Design VA — Remote Katari Beauty | Mediterranean Skincare Brand

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TYPE OF WORK

Part Time

WAGE / SALARY

500

HOURS PER WEEK

20

DATE UPDATED

Jun 14, 2026

JOB OVERVIEW

Katari Beauty is a 15-year-old Mediterranean single-ingredient skincare brand based in Denver, CO. Our products are sourced from small co-ops and distilleries across Tunisia, Egypt, and Grasse, France — and our brand reflects the soul of the Mediterranean in every detail.

We are looking for a talented, self-directed Digital Marketing & Design VA who can bring our brand to life visually and strategically across email, social media, and digital advertising.

This is not a task-ticker role. We want someone who genuinely gets the brand, takes initiative, and produces work that makes people stop scrolling.

What You Will Own:

Email Marketing

Build and maintain Klaviyo flows — Welcome Series, Abandoned Cart, Post Purchase, and more
Execute email campaigns using brand templates and guidelines
Segment audiences and manage list health
Monitor and report on open rates, CTR, and revenue generated
A/B test subject lines and content for continuous improvement

Social Media

Create and schedule on-brand content for Instagram, Facebook, TikTok, and Pinterest — minimum 4x per week per channel
Edit short-form videos from our extensive Mediterranean travel and ingredient footage library
Write compelling captions that sound like Katari — warm, worldly, ingredient-focused
Monitor engagement and community interactions
Stay ahead of trends relevant to skincare, wellness, and Mediterranean lifestyle

Design & Creative

Work within our brand book — Mediterranean aesthetic, specific fonts, color palette, and visual hierarchy
Adapt master designs for multiple platforms and formats
Create ad creatives, stories, reels, and marketing materials
Produce original graphics that are consistently on-brand

Copywriting

Write on-brand copy for emails, social captions, and ads
Use AI tools to assist with ideation and drafting while maintaining Katari's voice
Understand and reflect our editorial tone — never generic, never clinical

Analytics & Ads

Monitor email and social performance weekly
Assist with Meta ad creative production and basic performance tracking
Deliver a simple weekly performance report every Monday


You Are:

Experienced with Klaviyo — non-negotiable
Proficient in Canva and/or Adobe Creative Suite
Skilled at short-form video editing — CapCut, Premiere, or similar
A strong writer with genuine instinct for brand voice
Self-directed and reliable — you don't need to be chased
Detail-oriented with a real eye for design hierarchy and aesthetics
Passionate about skincare, wellness, or Mediterranean culture — genuinely preferred
Fluent in English with excellent written communication
Available for a weekly check-in call and responsive during agreed hours


Tools You'll Use:

Klaviyo, Canva, Meta Business Suite, Later or Planoly, CapCut or similar, Google Analytics, ChatGPT/AI tools, WhatsApp or Slack

Compensation & Structure:

Part-time remote — approximately 20 hours per week
2-month paid trial at $500/month
Strong performers move to $800/month after trial period
We are looking for a long-term tea ---------- mber and will invest in the right person
Immediate start preferred


60-Day Performance KPIs:

We are transparent about expectations from day one. At the end of your trial period you will be evaluated on:


Email CTR improved from current 0.5% to minimum 1%

Email open rates maintained above 40%
Three Klaviyo flows rebuilt or newly built and generating minimum $500/month combined
Minimum 4 posts per week across all social channels
Minimum 4 short-form videos edited and posted from existing library
Two ad creatives produced and ready for testing
Weekly performance report delivered every Monday without being asked
All content visibly and consistently on-brand


Interview Assignment:

Shortlisted candidates will be asked to complete a creative assignment before final selection.
You will receive access to our brand book, product photo library, Mediterranean video footage, and website — and will be asked to create a 60-90 second brand video for Katari Beauty suitable for Instagram, Facebook, or TikTok.
We want to see how you interpret the brand, not just how well you use software.

To Apply:

Send the following to ----------

Your portfolio including email designs, social content, and video editing samples.
A brief introduction — who you are and why Katari resonates with you.
Your answer to this question: Which Klaviyo flow has driven the best results in your experience and why?

Applications without a portfolio and the Klaviyo question answered will not be considered.
One last thing:

Tell us your favorite Mediterranean ingredient and why. We read every answer. It tells us everything.

SKILL REQUIREMENT
Email Marketing Graphic Design Shopify
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