Social Media & Email Marketing Virtual Assistant

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TYPE OF WORK

Part Time

WAGE / SALARY

5.00

HOURS PER WEEK

20

DATE UPDATED

Jun 13, 2026

JOB OVERVIEW

About the Brand
Rare and Bossy is an identity-based jewelry boutique. We sell lightweight wood and resin earrings, and everything we do is built around one belief: women are worth celebrating exactly as they are.
The brand was founded by Lila Bennett, who survived 5 strokes and temporary blindness during childbirth and built something meaningful on the other side of that. This is not just a jewelry business. It is a community of women who know who they are and show up for each other.
Because this brand is built by women and for women, we are looking for someone who genuinely lives in that world and connects with that mission.
The Role
We are looking for a detail-oriented, self-directed Virtual Assistant to help execute our social media and email marketing. You will be managing and posting content across four accounts — the brand Instagram, the brand Facebook, the founder's personal Instagram, and the founder's personal Facebook — as well as sending email campaigns through Shopify. You will be working from an existing brand guide and content library. Your job is to execute, stay organized, and keep things moving.
This position starts at 20 hours per week with the potential to grow to 40 hours as the brand scales.
Please note: systems are still being built. You will need to be flexible, proactive, and comfortable working in a growing brand where not everything is perfectly documented yet. If you need everything figured out before you can start, this role is not the right fit.
What You Will Be Doing
Managing and posting content across four accounts — brand Instagram, brand Facebook, personal Instagram, and personal Facebook
Sending and scheduling email campaigns through Shopify
Editing and scheduling Instagram Reels — adding music, creating text overlays, and optimizing for format
Creating and scheduling feed posts, stories, and behind-the-scenes content
Organizing a large existing content library of photos and video clips by category
Designing branded graphics in Canva using existing templates
Maintaining consistency across all content — labels, captions, and calls to action
Communicating regularly with the founder via WhatsApp, including turning around additional content quickly when needed
Flagging low inventory, milestones, and anything that needs the founder's attention

What You Need
Strong video editing skills — this is non-negotiable due to the volume of reel editing required
Proficiency in Canva
Experience managing Instagram and Facebook accounts
Familiarity with email marketing platforms
High attention to detail and the ability to follow documented systems without needing to be redirected
Comfort communicating via WhatsApp and responding quickly when content needs to go out fast
A genuine appreciation for women's empowerment content and community-first brands
Comfort working in an evolving environment where you may need to help build the process, not just follow it

Nice to Have
Experience with Shopify
Background in fashion, jewelry, or lifestyle brands
Experience supporting a founder-led brand
Strong communication skills and comfort engaging with customers directly on social platforms
Experience with lead generation

To Apply
Send a brief message introducing yourself and your relevant experience. Include two examples of content you have edited or created.
To confirm you have read this entire listing, add the word BOSSY to the title of your application.

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