Part Time
$5/hour
10
Jun 15, 2026
Hi! I’m Nancy (ChuChu), creator of WhaChuUpTo, a DIY, home makeover, and lifestyle channel focused on helping people create homes that feel personality driven.
You can check out my content here:
YouTube: WhaChuUpTo
I create renter-friendly makeovers, home transformations, DIY projects, lifestyle content, and behind-the-scenes stories about building a creative business. My content is warm, personality-driven, story-focused, and often mixes humor, vulnerability, and practical advice.
I’m looking for a long-term collaborator who can help transform long-form videos, reels, stories, and ideas into engaging short-form content across Instagram, TikTok, and YouTube.
NOTE! I've been gettting LOTS of applications! IF you want to stand out, please do research into my style and the inspo channels I listed. Priority will be given to those who can show sample work that matches the elevated, cozy and personable style I'm going for!
What You’ll Be Helping With
Short-Form Video Creation
* Create engaging reels, TikToks, and YouTube Shorts from existing content
* Create new reels based on what's trending using a large archive of footage
* Create reels based off detailed briefs I provide
* Identify strong hooks and
* Add captions, graphics, B-roll, zooms, and pacing adjustments
* Stay current on social media trends and best practices
Carousel Design
* Create educational, storytelling, and value-driven Instagram carousels
* Design in Canva Pro
* Share editable Canva links so we can collaborate and revise together
* Translate ideas, video content, and notes into visually appealing carousel posts
* Maintain a consistent visual style across content
Content Scheduling & Publishing Support
* Assist with organizing and scheduling posts across Instagram, TikTok, and YouTube
* Help maintain a content calendar
* Upload and prepare posts when needed
* Ensure captions, hashtags, thumbnails, and formatting are optimized for each platform
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Style & Inspiration
I’d love someone who understands content in a similar space to creators like:
Eloise Preen
Cabell House
Anisa Inside
Drew From Ladue
The Stacked Store
Restyle Art
Mike Huang
The Sorry Girls
Kyle Did It
Alexandra Gater
Maisy Leigh
Half Baked Home
Tay Bee Boop
Savyy Home
Monica Razak
Sarah Pan
Chloe Shih
Joelle OLOL
Ally Sophia
Mylene’s Mind
En Somniac
Uncomfy
Mesh Times
Cozy Tealeaf
Cosy Leigh Studios
Please take a look at some of these accounts to get a sense of the storytelling, carousel structure, pacing, typography, visual style, and overall vibe I’m aiming for.
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What I’m Looking For
A long-term collaborator who:
* Understands social media and content strategy
* Has a strong eye for design and aesthetics
* Can create engaging carousels in Canva
* Can identify strong hooks and retention points in videos
* Understands Instagram, TikTok, and YouTube best practices
* Is organized and reliable
* Communicates well and is open to feedback
* Can work independently and bring ideas to the table
Bonus if you:
* Have experience in DIY, home, lifestyle, productivity, self-development, or creator content
* Have experience with social media management
* Have ideas for repurposing content into multiple formats
Software & Tools
Preferred experience with:
* Canva Pro (required)
* CapCut
* Instagram
* DaVinci Resolve
* Meta Business Suite
* Later, Metricool, Buffer, or similar scheduling tools
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Application Questions
PLEASE share your portfolio website or a link to your past work. I've been getting a LARGE amount of applicants so only those who can show work that demonstrates that they have looked into my style and those of my adjacent inspo channels (listed above) and can achieve a similar feel.
Please answer the following:
1. Share 3-5 examples of reels, TikToks, Shorts, or carousel posts you’ve created. Priority will be given to those who have researched my style or my inspo channels and can show work that reflects those.
2. Are you comfortable creating content directly in Canva and sharing editable links for revisions?
3. How do you typically handle revisions and feedback?
4. What are your rates?
We will only consider applications with links to proof of work.
Bonus questions
- Walk me through your process for turning one long-form video into multiple pieces of short-form content.
- What makes a carousel perform well?
- What makes a short-form video perform well?
- Which creators inspire your content style and why?
- What tools do you use for scheduling and social media management?
* Per reel/short
* Per carousel
* Monthly retainer (if applicable)
11. How many pieces of content could you realistically create per week?
12. Would you be open to a paid test project before committing to a longer-term arrangement?
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Test Project
If your portfolio feels like a good fit, I’d love to start with a small paid test project.
If we work well together, my goal is to build a long-term relationship where you’re helping create and distribute content consistently across multiple platforms for LONG TERM