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Jun 12, 2026
Senior Google Ads / SEM Specialist (Remote)
About Us
TAG Agency is a full-service marketing agency based in Upstate New York, USA. We work with more than 70 clients across a wide range of industries including healthcare, automotive, home services, retail, construction, and professional services.
We're a small, collaborative team that values communication, accountability, and long-term relationships. We're looking for a Google Ads specialist who wants to become an important part of our team—not just another freelancer completing tasks.
The Role
We're looking for an experienced Google Ads professional to help manage and optimize paid search campaigns across our client portfolio.
You'll work directly with our team to build, manage, analyze, and improve campaigns for a variety of businesses. This is a long-term opportunity with room to grow as our agency expands.
Responsibilities
Manage Google Ads campaigns across multiple client accounts
Conduct keyword research and audience research
Build and optimize Search, Performance Max, Display, and YouTube campaigns
Review search terms and negative keyword opportunities
Write and test ad copy
Monitor budgets and pacing
Analyze campaign performance and identify optimization opportunities
Assist with conversion tracking and reporting
Provide recommendations to improve lead quality and campaign performance
Participate in tea
Requirements
3+ years of hands-on Google Ads experience
Experience managing multiple client accounts simultaneously
Strong understanding of Search campaigns and Performance Max
Experience with conversion tracking and Google Tag Manager
Comfortable analyzing campaign performance and making strategic recommendations
Strong English communication skills
Detail-oriented and organized
Reliable internet connection and professional work environment
Bonus Experience
Meta Ads experience
Google Analytics 4
Looker Studio
Local lead generation campaigns
Agency experience
YouTube advertising
What Success Looks Like
Campaigns are actively monitored and optimized
Opportunities for improvement are proactively identified
Lead quality improves over time
Clients receive consistent, thoughtful account management
Our internal team gains additional bandwidth to continue growing
Compensation
Please include your hourly rate and availability in your application.
To Apply
Please answer the following:
How many years of Google Ads experience do you have?
What types of campaigns do you manage most frequently?
What monthly ad spend have you personally managed?
What is your experience with Performance Max?
Describe a campaign improvement that significantly increased performance.
What is your availability each week?
Include the word "Maple" in the first line of your application so we know you've read the entire posting.
We look forward to meeting you!