Klaviyo Email Marketer for Women's Fashion Brand

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: TYPE OF WORK

Part Time

: SALARY

3-10 Hour

: HOURS PER WEEK

30

: DATE UPDATED

Jul 10, 2026

JOB OVERVIEW

Klaviyo Email Marketer for Women's Fashion Brand

About us

We are a French women's fashion brand (elegant, flowy, timeless clothing) selling through Shopify. We do around €100k in revenue per month and are scaling up. Our email channel is underperforming and we want an experienced Klaviyo specialist to fix and grow it.

(Brand name shared with shortlisted candidates.)

The opportunity

Right now email is only ~7% of our revenue — it should be 25%+. The foundation is there but neglected. This is a clear, high-impact role where you can show results fast.

Here's what the data shows (and what you'll fix):

No welcome flow for new subscribers — our biggest missed revenue.
Two overlapping abandoned cart flows — subscribers get duplicate emails and the second flow barely converts. Needs to be merged/cleaned into one strong series.
Customer "thank you" flow gives away too much discount (20% + 10%) after purchase — killing margin instead of driving repeat orders. Needs to be rebuilt around cross-sell.
Campaigns get great open rates (40%+) but very low clicks (1.5–3.6%) — the design, offer and CTA aren't strong enough. Buttons need to move up and the layout needs to convert.
No newsletters sent in ~6 months to a warm list of 3,400+ subscribers.
No segments set up (VIP, inactive, one-time buyers).

What you'll do

Build and optimize Klaviyo flows: welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase/cross-sell, winback.
Rebuild our abandoned cart + checkout flows into one clean, high-converting series (this is a priority).
Rework the customer thank-you / post-purchase flow to drive repeat purchases without destroying margin.
Design emails that actually convert — strong hero, clear single CTA placed high, clickable product blocks.
Restart and run weekly campaigns (newsletters) to the full list.
Build segments (best customers, inactive 60–90 days, one-time buyers, non-buyers).
Report on open rate, click rate, CTR-to-open, revenue per email, and email's share of total revenue.

Requirements (must have)

Proven Klaviyo experience — you know flows, segments, campaigns, A/B testing, and deliverability.
Experience with fashion / apparel e-commerce email, specifically abandoned cart and customer thank-you / post-purchase flows.
A strong eye for clean, premium email design (not cheap-looking templates).
Ability to write and structure conversion-focused emails.
Comfortable working with Shopify + Klaviyo data.

Nice to have

French language (our audience is French women 45–65) — or experience writing for a French/European market.
Experience scaling email to 20–30% of store revenue.
Copywriting skills.

Details

Type: [Part-time / Full-time — your choice]
Hours: [e.g. 20–40 hrs/week]
Pay: [your budget / rate]
Start: ASAP

How to apply

Please reply with:

2–3 examples of Klaviyo flows you've built for a fashion/apparel brand (screenshots or links) — especially abandoned cart and post-purchase.
A short note on how you would rebuild an abandoned cart flow that currently has duplicate emails and low clicks.
Your Klaviyo experience (how long, which brands/results).
Start your reply with the word "FLOW" so we know you read this post.

Applications without flow examples will not be considered.

SKILL REQUIREMENT

Email Marketing Design Klaviyo

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Klaviyo Email Marketer for Women's Fashion Brand

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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