Digital Marketing & E-commerce VA — Shopify, Klaviyo & Canva

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TYPE OF WORK

Part Time

WAGE / SALARY

N/A

HOURS PER WEEK

12

DATE UPDATED

Jun 12, 2026

JOB OVERVIEW

We're Tinka & Co — a premium handmade dog accessories and natural
treats brand based on the Central Coast of NSW, Australia. We make
beautifully crafted bow ties, bandanas, snoods, collars, leads, and
our own Snax treat line. We trade at Sydney's The Rocks Market and
sell online at ---------- .

We're a small, values-led team (two of us, full-time) and we're
looking for a skilled VA to help us grow. We donate 25c from every
sale to the Stroke Foundation of Australia — purpose matters to us,
and we'd love someone who appreciates that.


WHAT YOU'LL BE DOING

1. Canva Content Production
Help finalise our Canva brand kit, then produce social media
graphics, product launch assets, email headers, wholesale documents,
and ambassador program materials from briefs we provide.

2. Klaviyo Email Marketing
Build and schedule monthly email campaigns aligned to our sales
calendar. Manage basic automations (welcome, post-purchase). Pull
simple performance reports.

3. Social Media Scheduling
Draft captions from our briefs, editing, schedule posts on Instagram and

Facebook, and maintain a simple content calendar. Community
management may be added as trust grows.

4. Shopify Website Tasks
We have a new website theme in development. Priority tasks include:
collection description clean-ups, product metafield population,
sibling product cross-linking, holiday announcement bar updates, and
product template assignments. Written guides and Zoom walkthroughs
provided for every task.

5. Ambassador Program Coordination
Help set up and manage our Rescue Ambassador and Snood Tester
programs — applications, onboarding emails, feedback tracking, and
contact records.

6. Wholesale Admin (lower priority, introduced later)
Send catalogues to approved leads, follow up enquiries, maintain
contact database.


WHAT WE'RE LOOKING FOR

– Proven Shopify experience (product listings, metafields,
theme content)
– Klaviyo — able to build, segment, and schedule campaigns
independently
– Canva — strong execution within a brand kit, polished output
– Excellent written English — clean, professional, brand-aligned
– High attention to detail, especially for data and product tasks
– Self-managed — you take a brief and deliver without hand-holding

Desirable: experience with lifestyle, handmade, or premium consumer
brands. Familiarity with Later or Meta Business Suite. Basic HTML
for Shopify descriptions.


HOW WE WORK

You'll receive written briefs for all tasks. Nothing goes live
without approval. We're async-first but happy to Zoom for
walkthroughs and catch-ups. We're warm, professional, and take our
brand seriously. We'd love someone who does too.


TO APPLY — PLEASE COMPLETE THIS TASK

Before submitting your application, write three short Instagram
captions for Tinka & Co. Visit ---------- to get a feel for
the brand before you begin.

Caption 1 — New product launch
Write a caption announcing a new product. Choose any product from
our range as your inspiration.

Caption 2 — Market day
Write a caption for a market day at The Rocks in Sydney. We've just
had a brilliant weekend. Capture the feeling.

Caption 3 — Values ---------- nt
Write a caption that connects our brand to our Stroke Foundation
donation. Make it feel genuine, not promotional.

A few things we're looking for: warmth without being cutesy,
restraint with emojis, storytelling over announcements, and a
natural call to action where it fits. Each caption should be under
400 characters.

Include your three captions with your application message.
Applications without the task completed will not be reviewed.

SKILL REQUIREMENT
Instagram marketing Shopify Klaviyo
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