Google Ads Specialist for Local Service Lead Generation

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TYPE OF WORK

Any

WAGE / SALARY

400/m after trial

HOURS PER WEEK

TBD

DATE UPDATED

Jun 12, 2026

JOB OVERVIEW

We are a growing digital marketing / lead generation company looking for a reliable Google Ads Specialist to help manage lead generation campaigns for local service businesses in the U.S.

Our first focus is home services / contractors, such as remodeling, roofing, kitchen/bath, windows, doors, painting, cleaning, moving, HVAC, plumbing, and similar local services.

This is not an e-commerce role. We need someone who understands lead generation.

Responsibilities:

* Build and manage Google Search Ads campaigns
* Help with Google Local Services Ads when applicable
* Research keywords for local service businesses
* Create negative keyword lists
* Set up or help manage conversion tracking for calls and forms
* Review search terms weekly
* Optimize campaigns for cost per qualified lead
* Prepare simple weekly performance reports
* Help recommend ad budget, CPL expectations, and campaign structure
* Work with landing pages, call tracking, Google Analytics, and Google Tag Manager when needed

Requirements:

* Experience with Google Ads for lead generation
* Experience with local service businesses is strongly preferred
* Home services / contractor experience is a big plus
* Must understand calls, forms, CPL, conversion tracking, and negative keywords
* Must be honest, detail-oriented, and able to explain things clearly
* Must be able to work independently and follow instructions
* Must provide examples of past campaigns or reports

Please do not apply if your experience is only:

* E-commerce
* Dropshipping
* Meta/Facebook ads only
* Social media management
* SEO only
* General VA work

Starting pay:
$400/month full-time after trial.

Trial:
We will start with a paid trial period before giving full responsibility. During the trial, you may be asked to create a campaign strategy, keyword plan, negative keyword list, CPL estimate, and tracking checklist for a local service business.

To apply, answer these questions:

1. What local service industries have you run Google Ads for?
2. What was the monthly ad spend and average cost per lead?
3. Have you managed campaigns for home services, contractors, remodeling, roofing, HVAC, plumbing, cleaning, moving, or similar?
4. How do you set up call tracking and form conversion tracking?
5. How often do you review search terms and add negative keywords?
6. What would you do first if a campaign gets many clicks but no leads?
7. Please share a screenshot, report, or example of a past lead generation campaign if possible.
8. Are you comfortable starting at $400/month after trial?

We are looking for someone long-term who can grow with the company as we add more clients.

SKILL REQUIREMENT
Google Ads Google Analytics Lead Generation
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