Digital Marketing Manager

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TYPE OF WORK

Part Time

WAGE / SALARY

$1000 per month

HOURS PER WEEK

32

DATE UPDATED

Jun 10, 2026

JOB OVERVIEW

## Job Title: Digital Marketing Manager (Philippines-Based)

### About Us

[Unicorn Buyers Agents (UBA)]( ---------- ) is Sydney’s premier boutique buyers agency for owner-occupiers and investors. Led by our Director, Dan Sofo, we help families, first-time buyers, and expats navigate one of the toughest, most competitive property markets in the world.

We don't just find houses; we secure dreams. To date, we have bought over 200+ properties worth more than $460M+, with 72% of our deals secured completely off-market or pre-auction. Based in beautiful Paddington, Sydney, we hold a flawless reputation backed by 99+ five-star Google reviews. We are elite at what we do—now, we want our digital footprint to match.

### The Vision: Own Our Marketing, Shape Our Future

We are not looking for a Virtual Assistant to check off a daily to-do list. We are looking for an independent, strategic partner who will become an integral part of our core team.

Right now, Dan is driving the ideas. **The goal of this role is to change that.** We want a high performer who will take the raw clay of our brand, our data, and Dan's insights, and use them to shape the future of how UBA performs online. You will start by executing our current framework, but your ultimate mandate is to outgrow it—introducing new channels (like Substack), mastering emerging tech (like AEO), and independently driving our entire marketing roadmap without needing to be told what to do.

If you want a job where you are a valued builder, not just a cog in a machine, this is your canvas.

---

### Position Details & Career Progression Roadmap

We want to invest heavily in the right person. This position is structured to scale alongside your performance and commitment to the brand.

* **Year 1 Commitment (Part-Time):** * **Hours:** 30 hours per week (6 hours/day), Monday to Friday
* **Shift:** 8:00 AM – 2:00 PM Philippine Time (PHST) — aligning perfectly with high-stakes Sydney business hours.
* **Remuneration:** $1,000 AUD per month


* **Year 2 & Beyond (Guaranteed Career Progression):**
* **Guaranteed Pay Increase:** Upon reaching your 1-year tenure milestone, you will receive a **guaranteed 10% pay increase**.
* **Full-Time Upgrade:** At the 1-year mark, this role will **upgrade to a full-time, 40-hour-per-week position**, allowing you to fully step into your role as our dedicated Marketing Driver.


* **Location:** Remote (Philippines)

---

### Key Responsibilities & Future Growth Levers

**1. Content Production & Social Media (Western Channels)**

* Take Dan’s raw video footage from property inspections, market updates, and media appearances, and edit it into sharp, premium content.
* Produce **3–4 long-form videos (1–3 minutes)** per week for YouTube and LinkedIn, and strategically repurpose them into highly engaging **short-form clips (30–60 seconds)**.
* Manage, post, and optimize content across **Meta (Facebook/Instagram), TikTok, LinkedIn, and YouTube**.

**2. Copywriting & Email Marketing (Moving to Substack)**

* Take our deep property insights and update the UBA website with regular, SEO-friendly blog posts.
* Repurpose those insights into high-signal, engaging articles on **LinkedIn** to capture corporate professionals.
* Manage and deploy our client and investor newsletters using **MailerLite**—with the immediate strategic goal of helping us launch, build, and monetize a premium presence on **Substack**.

**3. Chinese Social Media Management (WeChat & Redbook)**

* A massive growth lever for UBA is the Chinese-Australian and expat buyer market. You will take the lead on launching, managing, and growing our brand accounts on **WeChat Business** and **Xiaohongshu (Red/Redbook)** from scratch.

**4. Performance Marketing & Future-Proofing (Google & AEO)**

* Create, split-test, and optimize **Google Paid Ads** to continuously funnel high-quality discovery calls to Dan’s calendar.
* **Drive our AEO (Answer Engine Optimization) efforts:** The future of search is changing. You will optimize our written and video content so that UBA is the definitive answer served by AI tools like ChatGPT, Perplexity, and Google Gemini when affluent buyers search for Sydney property advice.

---

### Why a High Performer Should Join Us (What's In It For You)

* **A Transparent Future:** We map out your growth from day one. Prove your value in year one, and unlock guaranteed higher pay and full-time security in year two.
* **True Autonomy:** We don’t track every click; we track results, creativity, and initiative. You will have the freedom to test new ideas, fail fast, and build something you are proud of.
* **Work Directly with a Thought Leader:** You will report directly to Dan Sofo. Dan is a hands-on, highly energetic Director who understands the value of elite marketing and will give you the resources and trust you need to succeed.
* **An Unlimited Creative Sandbox:** Real estate is inherently visual and emotional. You'll be working with high-end Sydney property data, luxury property walkthroughs, and incredible client success stories. The "raw material" you get to work with is elite.

---

### Requirements & Qualifications

* **Extreme Initiative:** If you are the type of person who waits for instructions, please do not apply. We want a self-starter who looks at our current marketing, identifies the gaps, and says, *"Hey Dan, I noticed we aren't optimizing for X, so I created a draft strategy for it."*
* **Exceptional English & Aussie Nuance:** Our clients are buying multimillion-dollar properties. You must have flawless written and spoken English, and crucially, understand Australian cultural nuances, real estate terminology (auctions, off-market, passing-in), and tone.
* **Elite Creativity:** You know how to edit videos so people actually watch past the first 3 seconds. You have an eye for sleek typography, clean transitions, and pacing.
* **Technical & Forward-Thinking Stack:** Experienced in premium video editing tools, MailerLite (and ideally Substack), Google Ads Manager, Western/Chinese social media dashboards, and an understanding of modern AI search behavior (AEO/SEO).
* **Reliability:** Strict availability Monday to Friday, 8:00 AM – 2:00 PM PHST. Must have a rock-solid internet connection and a reliable backup power solution.

---

### How to Apply

We move fast. If you have the drive to turn Unicorn Buyers Agents into a digital content powerhouse and shape the future of our brand, please submit:

1. **Your updated resume.**
2. **A video introduction (1–2 minutes):** Tell Dan who you are and why you are the independent, strategic marketer he is looking for.
3. **Examples of your long-form writing work:** Since you will be taking over our website blogs, LinkedIn articles, and launching our Substack, please provide examples of long-form written content (e.g., articles, newsletters, or comprehensive blog posts) that demonstrate your ability to articulate complex ideas with a sharp, professional, and engaging tone.
4. **A link to your video editing portfolio/previous social media work.**

SKILL REQUIREMENT
Creative Writing Google Ads Digital Marketing
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