AI-Native Digital Growth Specialist

Role purpose
We are looking for an AI-native digital growth specialist to help us grow organic search visibility, AI visibility, Google advertising performance and online marketing ROI.

We are a trade-only B2B ecommerce supplier in Australia. We currently sell through a WooCommerce website and are moving to Shopify Plus in the medium term.

This role will help manage and improve our search, content, advertising and reporting systems so our online marketing becomes more effective, more measurable and less dependent on external agencies.

This is not just a traditional SEO role. We want someone who understands SEO, AEO, AI search visibility, Google Ads, content, analytics, ecommerce conversion and how to use AI properly to work faster and smarter.

Core responsibilities

1. SEO and organic growth

• Improve rankings for commercial B2B search terms, especially keywords moving into stronger ranking positions
• Improve category pages, product pages, content pages, FAQs, internal links, metadata and headings
• Use Google Search Console, GA4 and SEO tools to identify opportunities and track results
• Support technical SEO work including redirects, canonicals, schema, indexation, crawl issues and ranking-sensitive page structure
• Support the WooCommerce to Shopify Plus migration from an SEO preservation and growth perspective

2. AEO, AI visibility and AI-native workflows

• Improve visibility in AI-generated answers and AI-assisted search journeys
• Track visibility across tools and environments such as Google AI Overviews, Gemini, ChatGPT, Perplexity, Copilot and Bing where practical
• Use AI tools properly for keyword clustering, competitor research, content briefs, ad copy testing, reporting, content improvement and workflow automation
• Create repeatable AI-assisted processes without compromising quality, accuracy or brand trust
• Keep moving with how buyers are using AI to research products and suppliers

3. Google Ads and performance marketing

• Be fully conversant with Google advertising products, including Search Ads, Shopping, Performance Max, YouTube, Demand Gen, Display, remarketing, Merchant Centre, GA4 and Google Tag Manager
• Help improve paid search and paid marketing ROI
• Review campaign structure, search terms, landing pages, conversion tracking and performance reporting
4. Content, authority and outreach
• Build content plans around real trade buyer needs, not generic blog activity
• Improve domain authority / reputation consistently
• Improve existing pages and create content briefs for new pages, guides, FAQs and support content
• Help build authority through relevant supplier, manufacturer, trade, partner, industry and content opportunities
• Focus on quality backlinks, genuine mentions and commercially useful authority wins rather than low-value link volume
• Track backlinks, referring domains, target pages, anchor text, quality, relevance and live status

5. Reporting and commercial accountability
• Build and maintain clear reporting across SEO, AEO, Google Ads and online marketing performance
• Report on organic traffic, keyword movement, ranking improvements, organic orders, new account signups, enquiries and revenue where available
• Report on AI visibility and brand mentions in AI/search environments
• Track marketing activity against commercial outcomes, not just activity completed
• Identify what is working, what is not working, and what should change

Key performance expectations

The role will be measured against agreed internal baselines and commercial outcomes, including:
• Improving our overall domain authority, domain rating and search authority over time
• Increasing organic traffic from priority commercial search terms
• Increasing the number of priority keywords ranking in stronger positions
• Improving measurable AI visibility month by month
• Improving ROI from Google Ads and other digital marketing channels used
• Creating clear monthly reporting that links activity to sales, enquiries, new accounts, traffic, rankings and commercial impact
• Maintaining safe, sustainable and quality-focused SEO practices

Required skills and experience

• Strong practical SEO experience, preferably in ecommerce or B2B ecommerce
• Experience improving category pages, product pages and commercial landing pages
• Strong Google Search Console, GA4 and keyword tracking experience
• Strong working knowledge of Google Ads, including Search, Shopping, Performance Max and remarketing
• Strong understanding of content-led SEO and authority building
• Practical understanding of AI search, AEO and how AI tools are changing search behaviour
• Confident using AI tools in day-to-day work to improve speed, quality and output
• Able to build reports that management can understand and act on
• Able to work remotely with clear priorities, accountability and regular updates
• Able to challenge weak assumptions and give practical recommendations, not just agree with everything

Nice-to-haves

• Shopify Plus SEO experience
• WooCommerce SEO experience
• Experience with B2B, trade, industrial, ecommerce or wholesale businesses
• Experience with Semrush, Ahrefs, SE Ranking, Screaming Frog, Looker Studio or similar tools
• Experience with Google Merchant Centre and product feed optimisation
• Experience with Microsoft/Bing Webmaster Tools and AI visibility tracking
• Basic HTML/CSS understanding
• Experience working with developers on technical SEO tasks
• Experience creating content briefs for writers, designers or internal tea ---------- mbers

Tools and workflow

• Work managed through a simple task board such as Basecamp or similar
• Weekly priorities agreed with management
• Clear monthly reporting required
• Standard process for SEO tasks, content briefs, ad reviews, technical requests and reporting
• All key tools, accounts and data must remain under company ownership and access

Employment model

• Part-time or full time role
• Long-term role for the right person
We are not looking for someone who only produces generic SEO activity.

We want someone who can help us build a stronger internal digital growth system across SEO, AI visibility, Google Ads, content, reporting and ecommerce conversion.

The right person will be commercially minded, practical, direct, organised and outcome-focused.

Checklist for your application

Please include the following in your application:

1. Your experience with ecommerce SEO, especially category pages and product pages
2. Your experience with Google Ads, including which Google Ads products you have managed
3. Your experience with AI tools and how you use them in real marketing workflows
4. Your understanding of AEO / AI visibility and how you would track it
5. Your experience with Shopify, Shopify Plus or WooCommerce SEO
6. The SEO tools and reporting tools you have used
7. Examples of ranking, traffic, revenue, lead or ROI improvements you have helped achieve
8. One example of how you would improve a B2B ecommerce category page
9. One example of how you would assess backlink or authority quality
10. A short explanation of how you would approach the first 90 days in this role

Please do not apply if your SEO approach is mainly based on low-quality backlinks, generic blog posting, directory submissions or activity reports that do not connect to commercial outcomes.