MARKETING & SOCIAL MEDIA VIRTUAL ASSISTANT

MARKETING & SOCIAL MEDIA VIRTUAL
ASSISTANT
Starting Part-Time (20 hrs/week) | Strong Path to Full-Time+ | Long-Term | Remote
California Pools Philadelphia | Countywide Landscape | Countywide Fert & Pest | CW Mulch
Who We Are
We are a family of four home services and outdoor living companies based in the Philadelphia
area, all owned and operated by the same team. Our brands cover the full outdoor living
experience:
• California Pools Philadelphia -- pool construction and renovation
• Countywide Landscape -- outdoor living design and landscaping
• Countywide Fert & Pest -- lawn fertilization and pest control
• CW Mulch -- retail yard supplies and bulk delivery
We are a hands-on, growth-oriented team building out our digital marketing presence across all
four brands. We need a sharp, motivated VA who can help us look great online, grow our
audience, and generate real leads.
The Opportunity
This role starts part-time at approximately 20 hours per week, but we want to be upfront: we see
this growing into a full-time position -- and potentially beyond that -- as our brands expand and
you prove yourself. We are not looking for a temp. We are looking for someone to build with.
We will start by giving you our scripts, tone guides, and brand direction -- but our goal is to
eventually step back and have you running the content calendar on autopilot, bringing ideas to
us rather than waiting for us to assign every task.
If you are the kind of person who sees a competitor ad and immediately thinks 'we could do that
better,' or notices a slow season coming and proactively drafts a campaign -- this role is for you.
What You'll Do
Social Media Management
• Create, schedule, and post content across Facebook, Instagram, and Google Business
Profile for all four brands
• Write captions that match each brand's voice and speak directly to homeowners in the
Philadelphia/tri-state area
• Build and maintain a monthly content calendar
• Engage with comments and messages in a timely, professional manner
• Source or create graphics using Canva or similar tools

Facebook & Instagram Advertising
• Set up and manage paid ad campaigns (lead gen, awareness, retargeting)
• Write compelling ad copy and test variations (A/B testing)
• Monitor ad performance, adjust targeting and budgets, and report results weekly
• Build and maintain custom audiences and lookalike audiences
SEO & Google Maps Optimization
• Optimize and maintain Google Business Profiles for all four companies
• Ensure NAP consistency (name, address, phone) across all directories
• Monitor and respond to Google reviews; develop a review-generation strategy
• Perform basic on-page SEO updates: meta titles, descriptions, image alt text
• Track rankings and organic traffic using Google Search Console and/or SEMrush/Ahrefs
• Identify local keyword opportunities and seasonal content topics
Content & Campaign Ideas
• Proactively bring content ideas, trending formats, and seasonal campaign concepts
• Draft email or SMS campaign copy when needed
• Stay current on what competitors and adjacent industries are doing online
Big Bonus: AI & Automation
We actively use Claude (Anthropic's AI) internally, and if you have experience building simple
automations or workflows using AI tools -- especially Claude -- that is a major plus. Examples
include:
• Automating repetitive reporting or social scheduling tasks
• Building prompt workflows for content drafting or review responses
• Connecting tools via Zapier, Make, or similar platforms
You do not need to be a developer. If you are someone who loves finding smarter ways to get
things done with AI, we want to hear about it.
Who We're Looking For
Required
• 2+ years of experience managing social media and/or paid ads for a business (not just
personal accounts)
• Proven experience with Facebook Ads Manager
• Experience optimizing Google Business Profiles and understanding of local SEO
• Strong written English -- you can write in a brand's voice, not just translate
• Highly organized and self-directed -- you can manage multiple brands without handholding
• Reliable internet connection and availability during US Eastern business hours (overlap
required)
Preferred
• Experience in home services, construction, landscaping, or trades marketing
• Familiarity with Canva, Buffer, Later, Hootsuite, or similar scheduling tools
• Basic knowledge of Google Analytics, Search Console, or SEO platforms
• Experience with AI tools (Claude, ChatGPT) for content creation or automation
• Video editing for Reels/Shorts is a plus but not required
What We Offer
• Starts part-time (20 hrs/week) with a genuine path to full-time and beyond -- we are
building for the long haul
• Paid 2-week trial to kick things off -- we want it to be a great fit for both sides
• Stable, long-term engagement with a growing multi-brand company
• Competitive compensation based on your experience (discussed during interview)
• Full creative ownership as you grow into the role -- we want a partner, not just a tasktaker
• Clear daily communication via WhatsApp and regular video check-ins -- you will always
know where you stand
• Prompt, reliable payment and a respectful working relationship
How to Apply
Please apply with the following -- applications missing any of these will not be reviewed:
• A short intro (2-3 sentences) about your background in digital marketing
• Links to 2-3 social media accounts or pages you currently manage or have managed
• One example of a Facebook or Google ad campaign you ran -- what was the goal, what
did you do, and what happened?
• Your experience with Google Business Profile optimization (be specific)
• Your hourly rate or monthly rate expectation
• Your availability in US Eastern Time
Bonus points: Tell us about a time you came up with a marketing idea on your own and ran with
it. We are not just looking for someone to execute -- we are looking for someone who thinks.
Four brands, one team, and a lot of room to grow -- let's build something.