Brand Growth & Strategic Partnerships Manager

Brand Growth & Strategic Partnerships Manager
The People’s Nurse | Living Your Life Without Limits
Full-Time Remote Position | 40 Hours Per Week | International Candidates Welcome

About Us
Living Your Life Without Limits (LYLWL) is a nurse-led health, wellness, education, leadership, and consulting company founded by Shannon Jackson, RN — The People’s Nurse.

Our brand is built around three core principles:
Motivation. Education. Inspiration.

With more than 30 years of nursing, healthcare leadership, consulting, education, entrepreneurship, and community engagement, we are entering an exciting new phase of growth.

Our goal is to expand The People’s Nurse into a stronger, recognizable health, wellness, fitness, education, motivational, speaking, and corporate brand—while continuing to grow Living Your Life Without Limits.

We are seeking an experienced Brand Growth & Strategic Partnerships Manager who can help us turn that vision into strategy, opportunities, partnerships, programs, visibility, and measurable revenue growth.

This Is NOT Simply a Social Media Position
We already have support for social media and marketing.
We are not looking for someone whose primary responsibility is simply creating posts, scheduling content, or maintaining a content calendar.

We are looking for a builder.
We need someone who can look at an established professional brand, recognize its untapped potential, identify the right audiences and opportunities, and help turn more than three decades of experience and expertise into a larger platform.

The right person should be able to think:
What do we already have?
Who needs it?
How should we package it?
Who should we approach?
How can we monetize it?
And how do we execute it?

What We Want to Build
You will help expand The People’s Nurse and Living Your Life Without Limits across opportunities including:
• Health, wellness, and fitness education
• Motivational and inspirational programs
• Corporate and employee wellness
• Healthcare education
• Leadership and professional development
• Speaking engagements
• Conferences and workshops
• Community health initiatives
• Virtual and in-person events
• Courses and educational programs
• Wellness challenges and campaigns
• Podcasts and guest appearances
• Media and expert opportunities
• Brand collaborations
• Sponsorship opportunities
• Strategic partnerships
• Digital products and scalable programs

Our goal is not simply to produce more content.
Our goal is to build a trusted, impactful, recognizable, and revenue-generating brand.

Key Responsibilities
The Brand Growth & Strategic Partnerships Manager will work directly with Shannon and collaborate with the existing team to:
• Develop and execute a strategic growth plan for The People’s Nurse and Living Your Life Without Limits.
• Evaluate our existing brand, programs, expertise, and resources to identify new growth opportunities.
• Help strengthen the brand's foundation in Motivation, Education, Inspiration, Health, Wellness, and Fitness.
• Identify corporations, healthcare organizations, associations, conferences, nonprofits, community organizations, and other groups that align with our services and mission.
• Research and pursue speaking engagements, conferences, workshops, podcasts, media appearances, and guest-expert opportunities.
• Identify corporate wellness and employee education opportunities.
• Develop strategic partnerships and collaboration opportunities.
• Research appropriate sponsorship and brand partnership opportunities.
• Help package existing knowledge and expertise into marketable workshops, courses, wellness programs, challenges, educational products, and other scalable offerings.
• Identify opportunities to monetize existing and future intellectual property.
• Develop professional outreach campaigns and conduct consistent follow-up with prospective partners and organizations.
• Build relationships that can lead to contracts, speaking engagements, collaborations, programs, and revenue.
• Work with the marketing/social media team so content supports the larger brand and business-growth strategy.
• Identify opportunities to repurpose existing presentations, educational materials, videos, training, and other content.
• Maintain an organized pipeline of prospects, partnerships, speaking opportunities, programs, outreach, deadlines, and results.
• Provide weekly updates identifying actions taken, opportunities generated, follow-up required, barriers, and measurable results.
• Bring new ideas and opportunities to leadership rather than waiting for daily assignments.

Who We Are Looking For
We want someone who combines creativity with business strategy and execution.
You understand that building a successful personal and professional brand involves much more than increasing followers.
It requires strong positioning, strategic relationships, compelling programs, partnerships, speaking opportunities, community impact, corporate relationships, consistent visibility, and sustainable revenue.
You should be comfortable taking an idea from:
Concept → Strategy → Outreach → Opportunity → Execution → Results

Preferred Qualifications
Candidates should have demonstrated experience in several of the following:
• Brand development and growth strategy
• Personal brand development
• Business development
• Strategic partnerships
• Corporate partnerships
• Health, wellness, or fitness brands
• Speaker development or speaker outreach
• Corporate wellness
• Public relations or media outreach
• Course or program development
• Digital product development
• Sponsorship development
• Lead generation
• Relationship management
• Marketing strategy
• Revenue development

Experience working with healthcare professionals, nurses, executives, speakers, coaches, educators, wellness professionals, authors, entrepreneurs, or personal brands is highly desirable.

Candidates must also have:
• Strong research and strategic-thinking skills
• Excellent written and verbal English communication
• Strong organization and follow-through
• Ability to work independently
• Ability to manage multiple opportunities and deadlines
• Confidence communicating professionally with U.S.-based organizations and executives
• Initiative and the ability to bring solutions—not simply identify problems

This is not an entry-level position.

What Success Looks Like
Within the first 90–180 days, the successful candidate should help establish:
• A clear growth roadmap for The People’s Nurse
• Defined target audiences and markets
• A stronger health, wellness, and fitness growth strategy
• A pipeline of qualified speaking opportunities
• Corporate wellness prospects
• Strategic partnership prospects
• Podcast, media, and expert opportunities
• New program and course concepts
• Potential sponsorship and collaboration opportunities
• Consistent professional outreach and follow-up
• A system for tracking opportunities from initial contact through conversion
• Measurable opportunities for increased visibility and revenue

We are looking for results—not simply activity.

Compensation & Benefits
• Full-Time Remote Position
• 40 Hours Per Week
• Starting Rate: $10.00 USD Per Hour
• Performance Review After 6 Months
• Opportunity for Compensation Increase Based on Performance
• 13th-Month Pay
• Paid Vacation Time
• Professional Development Opportunities
• Long-Term Career Growth Potential

How to Apply
Please submit the following to ---------- your application with “Brand Growth & Strategic Partnerships Manager” to confirm you have carefully reviewed the position requirements.

1. Resume
2. Cover letter
3. Three professional references
4. A 2–3 minute video introduction
5. Examples of brands, professionals, businesses, programs, partnerships, or revenue-generating projects you have helped grow
6. A brief written response to the following: “If you were hired to help expand The People’s Nurse into a nationally recognized health, wellness, fitness, education, motivational, and corporate brand, what would you focus on during your first 90 days?”

Living Your Life Without Limits
The People’s Nurse
Motivation. Education. Inspiration.