Video Editor (Storytelling / VSL) — Ironway

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: TYPE OF WORK

Full Time

: SALARY

$1000-1500

: HOURS PER WEEK

40

: DATE UPDATED

Jun 4, 2026

JOB OVERVIEW

Ironway is a rugged, mission-ready DTC brand built for men who demand gear that holds up. We started with military-inspired analog wristwatches and we're expanding into outdoor gear. Our audience is veterans, hunters, fishermen, blue collar workers, adventurers, preppers, and everyday men who want durable, no-nonsense equipment. Our main market is the USA, and we scale primarily through Meta and Google ads.

The Role

We're looking for a Video Editor who lives and breathes storytelling. Your main focus is top-of-funnel, VSL-style video ads: longer-form, narrative-driven pieces that hook cold audiences in the first 3 seconds and hold them all the way through. You'll take scripts and raw footage and turn them into emotionally compelling videos that stop the scroll and sell, blending traditional footage with AI-generated assets to move fast and at scale.

What you'll do:

- Edit top-of-funnel VSL-style video ads built around story, emotion, and pacing
- Craft strong hooks and retention-focused openings that win the first 3 seconds
- Combine UGC, b-roll, product footage, motion graphics, captions, and sound design into a cohesive narrative
- Create and integrate AI-generated assets: AI b-roll clips, AI UGC, AI voiceovers, and similar tools to produce more, faster
- Iterate fast on winning concepts: new hooks, new angles, new cuts
- Work closely with our creative strategist to bring scripts and concepts to life
- Use performance data to sharpen pacing, structure, and retention

Requirements

- Proven experience editing direct-response or VSL-style video ads, ideally for DTC brands
- Strong storytelling and pacing instincts: you know how to build tension and keep people watching
- Mastery of editing tools (Premiere Pro, After Effects, CapCut, or similar)
- Hands-on experience with AI video tools: AI b-roll, AI UGC, AI voiceovers, and generative assets (e.g. Higgsfield, Runway, ElevenLabs, or similar)
- Skilled with captions, sound design, music selection, and motion graphics
- Understanding of what makes ads perform on Meta (hooks, retention, watch time)
- Ability to work fast and handle high creative volume without losing quality
- Bonus: affinity with our world (rugged, outdoor, military, utility products)

What We Offer

- A fast-growing brand with real budget behind creative and room to scale
- High ownership: your edits go live quickly and you see the impact in the numbers
- A direct, no-fluff team that values speed and results over politics
- Competitive compensation based on experience

Interested?

Fill out this short form so we know who we're talking to. If it's a fit, we'll reach out to schedule a call.

----------

We will only respond to candidates who complete the form. Comments or replies under this job post will not be considered.

SKILL REQUIREMENT

Video Content Creation Video Editing AI Video Generation

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Video Editor (Storytelling / VSL) — Ironway

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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