Junior Paid Media Specialist

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: TYPE OF WORK

Full Time

: SALARY

950/month

: HOURS PER WEEK

40

: DATE UPDATED

Jun 4, 2026

JOB OVERVIEW

Position Overview

We are seeking a detail-oriented Junior Paid Media Specialist with at least 2 years of hands-on experience managing paid advertising campaigns. This role will support the execution, optimization, pacing, reporting, and analysis of paid media campaigns across Google Ads and other digital advertising platforms.

The ideal candidate is analytical, highly organized, comfortable working with data, and proficient in leveraging AI tools to accelerate campaign analysis, identify optimization opportunities, generate insights, and improve operational efficiency.

Key Responsibilities
Campaign Execution & Management
Build, launch, and manage paid media campaigns across Google Ads, including Search, Display, YouTube, Demand Gen, and Performance Max.
Execute campaign updates, audience adjustments, bid changes, and budget reallocations.
Implement keyword expansions, negative keywords, and ad testing initiatives.
Maintain campaign organization and account hygiene.
Budget Management & Pacing
Monitor daily, weekly, and monthly campaign pacing against budget targets.
Track spend levels and proactively identify underdelivery or overspend risks.
Make budget allocation recommendations to maximize performance and achieve spending goals.
Ensure campaigns remain on pace to meet monthly and quarterly objectives.
Performance Analysis & Optimization
Analyze campaign performance and identify opportunities to improve:
CTR
CPC
Conversion Rate
CPA
ROAS
Conduct search term reviews and audience analysis.
Support A/B testing initiatives for ads, landing pages, audiences, and bidding strategies.
Implement optimization recommendations based on performance data.
Reporting & Insights
Prepare recurring performance reports and dashboards.
Monitor key performance indicators and communicate insights to stakeholders.
Identify trends, anomalies, and areas requiring action.
Translate data into clear recommendations and next steps.
AI-Powered Analysis & Workflow Automation
Utilize AI tools such as ChatGPT, Gemini, Claude, and platform-native AI features to:
Analyze campaign performance data
Identify optimization opportunities
Generate reporting insights and summaries
Conduct competitive research
Improve workflow efficiency and productivity
Continuously explore new AI-driven approaches to campaign management and analysis.
Collaboration
Work closely with Paid Media Managers, Creative, Marketing, and Sales teams.
Coordinate campaign launches and optimization initiatives.
Support cross-functional projects related to lead generation and customer acquisition.
Required Qualifications
Minimum 2 years of experience managing Google Ads and/or paid media campaigns.
Strong understanding of PPC fundamentals, campaign structure, bidding strategies, and audience targeting.
Experience with Google Ads, GA4, and Google Tag Manager.
Experience monitoring campaign budgets and pacing.
Strong analytical and problem-solving skills.
Advanced proficiency with Google Sheets or Microsoft Excel.
Demonstrated ability to leverage AI tools for marketing analysis and workflow efficiency.
Excellent attention to detail and organizational skills.
Preferred Qualifications
Google Ads Certification.
Experience with Meta Ads, LinkedIn Ads, or Microsoft Ads.
Experience with Looker Studio or other reporting platforms.
Familiarity with CRM systems and attribution reporting.
Experience supporting lead generation and performance marketing campaigns.
Success Metrics
Campaign pacing accuracy
Budget management effectiveness
Reporting quality and accuracy
Optimization implementation speed
CPA and ROAS improvements
Quality and actionability of performance insights
Effective use of AI tools to increase productivity and campaign performance

This position is ideal for a strong execution-focused paid media professional who can independently manage day-to-day campaign operations while using both data and AI-driven insights to improve performance.

SKILL REQUIREMENT

Google Tag Manager Google Ads

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Junior Paid Media Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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