Klaviyo Email Marketing & SMS Specialist

(Email Campaigns, Flows & SMS Marketing — Postscript, GoHighLevel, SMSBump)

We are looking for a results-driven and detail-oriented Email & SMS Marketing Specialist to build, manage, and optimize our retention marketing channels. This role is ideal for someone who is creative, data-driven, and performance-focused, with strong hands-on experience in Klaviyo email design, campaign management, automated flows, and SMS marketing platforms.
You will play a key role in driving revenue through email and SMS, improving automation sequences, and managing day-to-day execution of our retention marketing efforts.

Main Responsibilities
1) Klaviyo Email Design & Campaign Management
Design, build, and send email campaigns in Klaviyo using the drag-and-drop and HTML/CSS editors
Create visually compelling, on-brand email templates optimized for both desktop and mobile
Segment lists and audiences for targeted, relevant campaign sends
Write or refine email copy that drives opens, clicks, and conversions
Manage campaign calendars including promotions, product launches, newsletters, and seasonal sends
Monitor and improve deliverability, open rates, click rates, and attributed revenue

2) Email Flows & Automation
Build and manage core Klaviyo flows: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, and Sunset
Set up conditional splits, time delays, and trigger logic within flows
Continuously test and optimize flow performance including subject lines, content, timing, and conditions
Map out customer journey touchpoints and recommend new automation opportunities
Audit and improve existing flows to increase engagement and revenue attribution

3) SMS Marketing
Set up, manage, and optimize SMS campaigns and automations using platforms such as Postscript, GoHighLevel, SMSBump, or similar tools
Build SMS flows integrated with Klaviyo including cart abandonment texts, welcome sequences, and promotional blasts
Maintain full compliance with SMS regulations including TCPA, opt-in/opt-out management, and quiet hours
Craft concise, high-converting SMS copy with strong calls to action
Monitor SMS-specific KPIs: click-through rate, revenue per message, and opt-out rate
Coordinate timing and messaging across email and SMS to prevent audience fatigue

4) Optimization & A/B Testing
Run A/B tests on subject lines, preview text, send times, email designs, and CTAs
Analyze test results and implement winning variations across campaigns and flows
Identify list health issues and execute re-engagement or sunset strategies as needed
Monitor spam scores, list hygiene, and sender reputation to protect deliverability

5) Reporting & Analytics
Track and report on email and SMS performance metrics on a weekly and monthly basis
Provide actionable insights and clear recommendations based on campaign and flow data
Use Klaviyo's analytics dashboards to measure revenue attribution and audience behavior
Identify trends and opportunities to improve retention rates and repeat purchase frequency

6) Collaboration & Support
Work with creative and brand teams to align email and SMS visuals with overall brand identity
Coordinate with the marketing team on product launches, promotions, and campaign planning
Support list growth initiatives including popups, lead magnets, and signup form optimization

Requirements
Proven hands-on experience with Klaviyo including campaigns, flows, segmentation, and template design
Experience with SMS marketing platforms such as Postscript, GoHighLevel, SMSBump, or equivalent
Strong understanding of email marketing best practices including design, deliverability, and segmentation
Ability to write clear, engaging, and conversion-focused email and SMS copy
Comfortable with HTML/CSS for email template editing and troubleshooting
Analytical mindset with the ability to interpret performance data and drive improvements
Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously
Strong attention to brand consistency and visual quality across all communications

Nice to Have
Experience with eCommerce brands and Klaviyo's Shopify integration
Familiarity with Canva, Figma, or similar tools for creating email design assets
Knowledge of advanced Klaviyo features including predictive analytics, RFM segmentation, and product catalog feeds
Experience building multi-channel retention strategies combining email, SMS, and push notifications
Performance Expectations (Important)
Consistently grow email and SMS revenue attribution month over month
Maintain healthy deliverability metrics including strong open rates and low spam complaints
Deliver polished, error-free campaigns on schedule every time
Keep all flows updated, tested, and optimized on an ongoing basis
Provide timely performance reports with clear insights and actionable next steps
Proactively identify and execute new automation and segmentation opportunities

To Apply, Please Send
1. Your resume
2. Portfolio or work samples — screenshots or live links to email templates, flows, or campaigns you have built
3. Brief overview of your Klaviyo experience including types of flows built, list sizes managed, and key results achieved
4. List the SMS platforms you have experience with (Postscript, GoHighLevel, SMSBump, or other)
5. Your internet speed (MBPS)

Important
Please apply only if you have:
Proven, hands-on Klaviyo experience — not just general familiarity
Real SMS marketing platform experience with measurable results
A strong portfolio showing actual email designs and flow structures
Reliable internet connection and the ability to consistently meet deadlines