PART-TIME LUXURY MARKETING STRATEGIST — REAL ESTATE & ESTATE MANAGEMENT Palm Beach Gardens, Florida · Remote / Hybrid ·

PART-TIME LUXURY MARKETING STRATEGIST — REAL ESTATE & ESTATE MANAGEMENT
Palm Beach Gardens, Florida · Remote / Hybrid · Part-Time with Full-Time Growth Potential

About This Opportunity
This is not a typical marketing job. We are looking for an exceptional, creative, results-driven marketing strategist to help build one of Palm Beach County's most distinctive luxury real estate and estate management brands — focused specifically on a premier master-planned community in Palm Beach Gardens, Florida.
If you have built a luxury brand before, if you understand how affluent clients think and what moves them to take action, and if you have the creativity and drive to grow a business from the ground up in a specific geographic market — we want to meet you.
This role starts part-time with a clear path to full-time for the right person. Performance bonuses are part of the compensation structure because we believe great marketers should be rewarded for great results.

Who We Are
We are a luxury real estate and estate management company serving Palm Beach Gardens, Jupiter, and the surrounding Palm Beach County communities. Our real estate business helps clients buy, sell, and invest in one of South Florida's most sought-after communities. Our estate management and home watch division serves high-net-worth homeowners who travel, split their time between residences, or simply want their most valuable asset professionally cared for.
We produce original video content, have a growing YouTube and social media presence, and we have the foundation of a powerful brand. What we need is a brilliant marketing mind to take it to the next level.

What You Will Be Doing

Developing and executing a comprehensive marketing strategy to grow both our real estate and estate management businesses within a specific luxury community in Palm Beach Gardens
Identifying the most effective channels to reach high-net-worth buyers, sellers, and homeowners — whether that is direct mail campaigns, digital advertising, television, print, social media, geofencing, community events, or channels we have not even thought of yet
Building a consistent lead generation system that fills our pipeline with qualified clients month after month
Creating and managing direct mail campaigns targeting the right homeowners with the right message at the right time
Overseeing and improving our social media presence — strategy, content calendar, engagement, and growth
Working with our existing video and content assets to maximize their reach and effectiveness across every platform
Researching and identifying advertising opportunities — TV, radio, print, digital, outdoor — and presenting a clear ROI case for each recommendation
Building and managing relationships with local media, community organizations, and influencers that align with the luxury brand
Tracking all marketing activity, measuring results, and reporting clearly on what is working and what needs to change
Bringing creative, unconventional ideas to the table — we are open to anything that gets results
Growing into a full marketing director role as the business scales


The Ideal Candidate
You do not have to have real estate experience specifically — but you absolutely must have experience marketing a luxury brand to an affluent audience. You understand that luxury clients respond to trust, exclusivity, and quality — not discounts and urgency. You know how to build a brand that attracts high-net-worth clients rather than chasing them.
Beyond that, here is what we are looking for:

Proven track record of growing a luxury brand, generating qualified leads, and converting marketing activity into real revenue
Deep experience with at least several of the following — digital advertising, social media strategy, direct mail campaigns, geofencing, TV or cable advertising, print advertising, email marketing, influencer partnerships, event marketing
Strong understanding of how to target and reach affluent homeowners in a specific geographic area
Creative thinker who brings genuinely fresh ideas — not recycled playbooks from other industries
Data-driven mindset — you track everything, measure results honestly, and pivot quickly when something is not working
Excellent communicator — you can present ideas clearly, take direction well, and give honest feedback
Self-starter who thrives without constant supervision — you manage your time, meet your commitments, and do not need to be micromanaged
Experience working with or for a real estate team, luxury home services company, interior design firm, or related luxury lifestyle brand is a significant advantage
Familiarity with Palm Beach County, its communities, and its affluent demographic is a strong plus


What We Offer

Competitive part-time base rate commensurate with experience
Performance bonuses tied directly to lead generation and client acquisition results — the better you perform, the more you earn
Clear path to a full-time Marketing Director position as the role and the business grow
Creative freedom — we are genuinely open to your ideas and willing to invest in strategies that make sense
A growing brand with strong content assets, a real story, and a market position worth building on
Flexible schedule — results matter more than hours
A collaborative, entrepreneurial environment where your contributions are recognized and rewarded


What This Role Is Not
This is not a role for someone who needs a detailed script to follow every day. This is not a role for someone who wants to manage existing campaigns on autopilot. This is not a role for someone who is not genuinely excited about building something and proving what they can do. If you are looking for a quiet, predictable part-time job — this is not it.
If you are looking for a role where your ideas actually get implemented, where your results actually determine your earning potential, and where you have the opportunity to build something genuinely remarkable in one of the most compelling luxury real estate markets in the country — read on.

Compensation Structure

Part-time base rate — negotiable based on experience and track record
Performance bonuses based on measurable lead generation and client acquisition results
Bonus structure details discussed in the interview — we believe in paying well for exceptional performance
Full-time opportunity available as the role and results grow