Social Media & Performance Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

$7.50 per hour

: HOURS PER WEEK

20

: DATE UPDATED

Jun 2, 2026

JOB OVERVIEW

Social Media & Performance Marketing Specialist -

Part time initially to validate skill set and them over to a full time role.

We are looking for an experienced Social Media & Performance Marketing Specialist to help grow our brands through high-performing content, paid advertising, and data-driven marketing strategies.

This is a hands-on role for someone who understands how to build audiences, create engaging content, manage paid campaigns, and turn views into sales.

Key Responsibilities
Social Media Management
Manage and grow TikTok, Facebook, Instagram, and other social platforms
Create and schedule engaging content
Develop monthly content calendars
Monitor engagement and community interactions
Stay up to date with platform trends and algorithm changes
Paid Advertising
Plan, launch, and optimise Meta advertising campaigns
Create and manage TikTok advertising campaigns
Manage audience targeting, retargeting, and lookalike campaigns
Monitor campaign performance and continuously improve results
Manage advertising budgets efficiently
PPC & Performance Marketing
Google Ads experience highly desirable
Keyword research and campaign optimisation
Improve ROAS, CPA, CTR and conversion rates
Track and report campaign performance
UGC & AI Content Creation
Source, coordinate, and manage UGC creators
Develop high-converting UGC ad concepts
Create content using AI tools where appropriate
Produce short-form video content for TikTok, Reels, and Shorts
Test multiple creative variations and hooks
Analytics & Reporting
Track KPIs and campaign performance
Provide weekly and monthly reports
Analyse trends and identify growth opportunities
Make recommendations based on data and results
Essential Requirements
Must Have Experience With:
TikTok Organic Marketing
TikTok Ads Manager
Meta Ads Manager

Facebook Advertising
Instagram Advertising
Social Media Strategy
UGC Content Creation
AI Content Tools
Performance Marketing
PPC Advertising
Analytics & Reporting
You Should:
Have a proven track record managing successful campaigns
Understand direct-response marketing
Be highly creative while remaining data-driven
Be able to work independently
Have excellent written English
Be results focused and accountable
Bonus Skills
Shopify experience
E-commerce marketing
Pet industry experience
Graphic design
Video editing

Email marketing
Influencer outreach
What Success Looks Like
Increased sales and ROAS
Growing social media audiences
Consistent content production
Improved engagement rates
Strong reporting and accountability
New customer acquisition at profitable costs
To Apply

Please provide:

Resume
Portfolio of previous work
Examples of TikTok and Meta campaigns you have managed
Advertising results achieved (ROAS, CPA, revenue generated)
Platforms and AI tools you regularly use

Applications without examples of previous results will not be considered.

SKILL REQUIREMENT

Social Media Management Facebook marketing Social Media Marketing

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Social Media & Performance Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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