Google Ads & Paid Media Specialist

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TYPE OF WORK

Gig

WAGE / SALARY

Up to $6 per hour

HOURS PER WEEK

10

DATE UPDATED

Jun 1, 2026

JOB OVERVIEW

# Google Ads & Paid Media Specialist (Part-Time, Remote)

**Riga Business Coaching · 10–20 hrs/week · Flexible hours · Long-term potential**

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We're not looking for someone to babysit campaigns. We want someone who owns the outcome — who wakes up caring about our cost per acquisition and goes to sleep thinking about what to test next.

If you thrive with autonomy, know how to read data and make calls, and have a track record of turning ad spend into actual revenue — keep reading.

The difference between a campaign manager and what we're after: one reports the numbers, the other moves them.

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## What You'll Own

**Campaign Management**
Plan, launch, and optimise Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing. Own the strategy, not just the execution.

**Tracking & Analytics**
Set up and maintain GA4, GTM, and conversion tracking. If it's not tracked properly, it doesn't count.

**Testing & Optimisation**
Audiences, creatives, copy, landing pages — always be testing. Scale what works, cut what doesn't.

**Reporting**
Weekly and monthly reports that are clear and actionable. No fluff, no vanity metrics.

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How We Measure Success

These are the numbers that matter: Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Rate, and overall campaign growth. Everything else is noise.

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What You Bring

You've managed Google Ads campaigns end-to-end and have the results to prove it. You understand lead generation and/or ecommerce. GA4 and GTM aren't things you Google how to use. You communicate clearly — no jargon, no spin.

Case studies, screenshots, or hard numbers from past campaigns will take you further than anything you write in a cover letter.

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Nice to Have


Facebook
& Instagram Ads experience, ad creative direction, video editing (CapCut, Premiere Pro, Final Cut Pro), graphic design (Canva, Adobe Suite), landing page CRO, and email marketing.

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How to Apply

Send us a message with:

1. A quick intro — who you are and what you're about
2. Your Google Ads background — how long, what industries, what scale
3. Results you're proud of — with numbers, not just descriptions
4. Facebook/Instagram Ads experience (if you have it)
5. Creative samples or video ads you've worked on (if relevant)
6. Your rate — hourly or monthly retainer, whichever you prefer

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We're looking for someone who generates results, not someone who manages activity. If that's you, we'd love to hear from you.

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