Klaviyo Email & SMS Marketing Specialist

We are seeking a skilled and detail-oriented Klaviyo Email & SMS Marketing Coordinator to join our email marketing team in an overseas support capacity. This is a hands-on, execution-focused role responsible for the day-to-day build and maintenance of email and SMS campaigns, as well as automated flows, within the Klaviyo platform.

You will work closely with our internal team, translating pre-designed mockups and planned strategies into polished, live Klaviyo assets. The ideal candidate is technically proficient in Klaviyo, highly organised, and takes pride in pixel-perfect execution.

KEY RESPONSIBILITIES
Campaign Builds — Email
Build and configure email campaigns in Klaviyo from scratch, using pre-designed PNG slice assets to replicate approved mockup designs with precision.

Input and format all live copy (subject lines, preview text, body text, CTAs) as provided by the internal team.
Manage all URL inputs across email assets, ensuring all links are correctly mapped, tracked, and functioning prior to sending.
Apply and manage alt text across all image blocks in every email, ensuring accessibility compliance and brand standards are met.

Conduct thorough pre-send quality assurance checks including rendering tests across both desktop and mobile devices and across major email clients (e.g. Gmail, Apple Mail, Outlook).
Verify mobile optimisation on every build — checking layout integrity, image scaling, font sizing, and button tap targets on mobile viewports before sign-off.

Campaign Builds — SMS
Build and configure SMS campaigns in Klaviyo, inputting approved copy and managing list/segment targeting as directed.
Apply a basic understanding of Klaviyo segments and lists to ensure campaigns are directed to the correct audience as specified in each brief — noting that segment creation and strategy remain the internal team's responsibility.
Apply any personalisation tokens, links, and opt-out language as required by the internal team and compliance requirements.

Flow Builds
Build automated email and SMS flows in Klaviyo based on pre-planned flow strategies and mockup designs provided by the internal team.
Configure flow triggers, filters, timing delays, conditional splits, and branching logic as specified in the brief.
Assemble email templates within flows using PNG slice assets to accurately replicate provided designs.
Input all live text, URLs, and alt text within flow emails, following the same standards as campaign builds.
Conduct end-to-end flow testing prior to activation, ensuring all branches, triggers, and content render correctly.
Flag any technical limitations or inconsistencies in the flow brief to the internal team before building commences.

General Responsibilities
Maintain clear communication with the internal team via agreed project management and communication channels.
Adhere to naming conventions, folder structures, and tagging standards as set by the internal team.
Follow provided spreadsheet instructions and campaign trackers for each assigned build, updating task status and flagging completion as required.
Maintain consistency of formatting, structure, and naming across all emails and flows to ensure clean account management.
Proactively raise any questions, blockers, or errors as soon as they are identified.
Manage workload across concurrent campaigns and flow projects, meeting all assigned deadlines.
Continuously develop platform knowledge to keep pace with Klaviyo feature updates and best practices.






REQUIRED SKILLS & EXPERIENCE
Essential
Minimum 2 years of hands-on experience building campaigns and flows in Klaviyo.
Demonstrated ability to reconstruct email designs using PNG image slices within an email builder.
Strong understanding of Klaviyo's campaign and flow builder interfaces, including triggers, filters, splits, and timing.
Proficiency in URL management — correctly inserting, formatting, and testing links within email and SMS builds.
Experience applying and managing alt text across email image blocks.

Ability to input and format live text content accurately and consistently, including subject lines, preview text, and body copy.
Ability to test and troubleshoot email rendering across desktop and mobile viewports, identifying and resolving layout issues before send.

Working understanding of Klaviyo lists and segments sufficient to correctly apply audience targeting as directed — strategy and segment creation are handled by the internal team.
Experience building SMS campaigns in Klaviyo, including understanding of character limits, opt-out language, and compliance basics.

High attention to detail with a structured, methodical approach to build and QA processes.
Reliable internet connection and ability to work within agreed time windows that align with our team's core hours, noting that our team is based in Australia and operates on an AEST timezone.

Desirable
Familiarity with HTML/CSS as it relates to email template editing.
Experience working with offshore or remote teams and using async communication tools (e.g. Slack, Loom, Monday, Asana).
Understanding of email deliverability principles and sending best practices.
Exposure to A/B testing setup within Klaviyo campaigns or flows.
Experience with list segmentation and audience management in Klaviyo.

APPLICATION REQUIREMENT: VIDEO SUBMISSION


What Your Video Should Cover
Please record a clear, well-lit video of no more than 1 minute addressing the following:
A brief introduction — who you are and your background in email marketing.
Your experience specifically with the Klaviyo platform — how long you have been using it, the types of builds you have completed (campaigns, flows, SMS), and the volume and complexity of work you have handled.
Any specific Klaviyo features or workflows you are particularly confident in.
Why you are interested in this role and what makes you a strong fit for an execution-focused, remote support position.

Submission Guidelines
Maximum length: 1 minute. Videos exceeding this length will not be reviewed.
Speak clearly and directly to camera — professional presentation is expected.
Upload your video to a publicly accessible link (e.g. Google Drive, Loom, YouTube Unlisted, Dropbox) and include the link in your application.
Ensure the sharing settings on your video allow our team to view it without needing to request access.
Do not use AI-generated or scripted voice-overs. We want to hear from you directly.







Working With Us
This is a remote, contractor-style role supporting our email marketing department. You will receive clear, detailed briefs for each task, including mockup designs, copy documents, and flow planning materials. You will not be expected to develop a strategy or create designs — your focus is accurate, high-quality execution within the Klaviyo platform.
We value communicators who flag issues early, ask clear questions, and deliver consistent, reliable work. This role has the potential to grow in scope and hours for the right candidate.

How to Apply
To be considered for this role, please submit the following:

Your updated CV / resume outlining your relevant experience.
A brief written cover note (no more than 250 words) summarising your Klaviyo experience and availability.
Your 1-minute video submission link as outlined above.

Incomplete applications will not progress to the next stage.

This position description is confidential and intended for applicant use only.