Coo Ecommerce Brand Direct Response

BRAND GENERAL MANAGER
Direct Response Ecommerce | Eight Figures | Scaling

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THE BUSINESS

We are an eight-figure direct response ecommerce brand operating in
the United States market. Cold traffic acquisition across Meta and
emerging channels, advertorial and VSL funnel architecture, full OTO
stack, Shopify and Amazon distribution, subscription and replenishment
economics. Founder-operated, profitable, no outside capital. We are
expanding into a multi-brand portfolio over the next four to eight
quarters.

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THE SEAT

This is the second seat in the company.

The founder owns creative direction, media buying strategy, and brand
vision. You own everything else operationally. The mandate is simple
to state and demanding to execute: build the operational layer that
allows the brand to run without the founder's daily involvement.

This is not a strategy-only role. This is not a corporate position.
This is the seat for an operator who has carried operational weight
inside a real ecommerce business and now wants to apply that experience
inside a brand that has already found the signal and is scaling.

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WHO YOU ARE

You have operated inside direct response ecommerce. You have lived
through the operational reality of running a real business: ad accounts
that die before launch, suppliers that slip during peak season, funnels
that worked last quarter and stop working the next.

You speak the language fluently. Advertorial, VSL, OTO architecture,
AOV, CAC, payback window, LTV, contribution margin, payment processors,
funnel conversion mechanics, Klaviyo flow design, subscription churn
dynamics. None of this requires explanation.

You are exceptionally organized. You document. You systematize. You
build checklists by default. You see disorder as a problem to solve,
not a condition to accept.

You are flexible. You are not protective of your job description. When
something new comes up, your first instinct is to figure out how to
own it, not to ask whether it falls under your role.

You have a strong appetite to learn. You are comfortable being handed
a problem you have not solved before and you treat it as an opportunity,
not a threat. You use AI fluently as part of your daily workflow to
compress weeks of work into days.

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WHAT YOU OWN

Operations across Shopify, Funnelish, Klaviyo, Amazon Seller Central,
payment processors, 3PL coordination, and overseas manufacturing.

Customer service function: SOP design, VA hiring and management,
escalation handling, pattern analysis across channels.

Supply chain end to end: manufacturer coordination, lead time
management, quality control on incoming stock, backup supplier sourcing,
trademark and legal resolution.

Sale calendar and asset planning: annual promotional calendar, backward
planning for every launch, briefing asset owners, deadline ownership,
post-sale recap.

Quality assurance: final checkpoint on every asset before it ships.
Advertorials, OTOs, product pages, lifecycle emails, Amazon listings.
Rejection back to owner with specific fixes. Never the rework department.

Vendor and tool management: subscriptions, renewals, audits, backup
infrastructure.

Compliance and ad account risk: appeals, documentation, legal counsel
coordination, account diversification strategy.

Hiring under operations: customer service VA, bookkeeper, technical
builder, Amazon specialist, additional video editors as the team scales.

Reporting: weekly written summary to the founder, monthly business
review with KPIs across the portfolio, quarterly planning.

Portfolio expansion: as additional brands launch over the next four
to eight quarters, you own the operational build-out of each one. You
are the operator who makes new brand launches repeatable.

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WHAT YOU DO NOT OWN

Creative strategy. Media buying execution. Brand vision. The founder
keeps these and works with you as your closest strategic partner.

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THE FOUNDER TRANSITION

The defining context of this role is the transition from a founder-led
operation to one that runs without the founder's daily input. This is
not a clean handover into a vacuum. You are stepping into a seat
previously held by the founder, who remains deeply invested in the
business and becomes your closest collaborator.

The first three to six months are a trust-building phase. You will
work closely together, demonstrate judgment, and earn the decision
rights of the seat before operating fully independently. Comfort with
that dynamic, patience to navigate it, and the maturity not to mistake
collaboration for interference are non-negotiable.

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REQUIREMENTS

Four or more years of operational experience inside direct response
ecommerce.

Demonstrated fluency in funnel mechanics: advertorial, VSL, OTO
architecture, post-purchase upsell stacks.

Hands-on experience with Meta and Google compliance for direct response
products.

Operational fluency in Shopify, Klaviyo, Funnelish or equivalent funnel
platforms, payment processors, and Amazon Seller Central.

Direct experience coordinating with overseas contract manufacturers,
or a credible willingness to step into an existing relationship and
own it within the first quarter.

Native or near-native written and spoken English.

Working hours with at least four hours of daily overlap with GMT+4.

AI-fluent in daily practice. You operate with Claude, ChatGPT, or
equivalent as part of your standard workflow.

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HOW TO APPLY


1. A four-minute Loom answering one question: walk us through the most
complex operational challenge you have owned inside a direct response
ecommerce business. The context, the stakes, what you did, what you
would do differently. Specific numbers, not adjectives.

2. Resume or LinkedIn profile.

3. Two references from your operating history, contactable.

No cover letters. No AI-generated introductions. We watch every Loom
personally. If the first thirty seconds feel templated, we move on.