E-Commerce Creative Strategist

About Us

We are a fast-growing seven-figure e-commerce team operating in the beauty niche. Our focus is building high-performing direct-response creative that drives profitable growth across paid social channels.

We are not looking for someone who simply copies competitors or scrolls Meta Ad Library for ideas. We are looking for a creative strategist who understands how to study winning brands, decode why their ads work, and turn those insights into original concepts that fit our brand, audience, and offer.

The right person understands hooks, angles, awareness levels, customer psychology, problem-aware and solution-aware messaging, and how to turn research into ads that sell.

Role Overview

As our E-Commerce Creative Strategist, you will be responsible for researching competitors, analyzing high-performing 8- and 9-figure e-commerce brands across multiple niches, developing original ad angles, and working with our creative team to produce winning ads.

You will study what is working in the market, identify patterns, and translate those patterns into fresh creative ideas for our beauty brand. This role requires a strong understanding of direct-response marketing, paid social advertising, consumer psychology, and e-commerce creative strategy.

You should be equally comfortable analyzing ads, writing hooks, building creative briefs, studying customer pain points, and developing new concepts that help us scale.

Responsibilities
Creative Research & Market Analysis

Research competitors in the beauty niche and identify winning ad formats, hooks, offers, angles, and messaging patterns.

Study 8- and 9-figure e-commerce brands across other niches such as skincare, supplements, fashion, wellness, home goods, personal care, and consumer products.

Analyze Meta Ad Library, TikTok Creative Center, landing pages, advertorials, email funnels, product pages, UGC ads, founder-led ads, testimonial ads, and other creative assets.

Break down why certain ads are working instead of simply collecting examples.

Identify trends in customer psychology, creative formats, hooks, objections, mechanisms, and offers.

Build and maintain a swipe file of winning creative examples, organized by angle, awareness level, hook type, format, and niche.

Ad Concept Development

Develop original ad concepts based on research, customer insights, and brand positioning.

Write strong hooks, headlines, opening lines, scripts, and creative angles for paid social ads.

Create concepts for UGC ads, founder-style ads, problem-solution ads, testimonial ads, comparison ads, listicle-style ads, education ads, and direct-response product demos.

Understand and apply different customer awareness levels, including unaware, problem-aware, solution-aware, product-aware, and most-aware audiences.

Create messaging that speaks to customer pain points, desires, objections, buying triggers, and emotional motivations.

Translate research into clear creative briefs for video editors, designers, UGC creators, and media buyers.

Strategy & Testing

Work with the media buying and creative teams to develop structured testing plans.

Identify new angles to test based on performance data, market research, and customer feedback.

Analyze ad performance to understand which hooks, angles, formats, and messages are resonating.

Help refine creative based on metrics such as thumbstop rate, hold rate, CTR, CVR, CPA, ROAS, and other paid media performance indicators.

Develop creative iterations based on winning concepts without making the ads feel repetitive or copied.

Customer & Brand Understanding

Deeply understand our beauty customer, their problems, desires, insecurities, routines, objections, and buying behavior.

Study customer reviews, comments, competitor reviews, Reddit threads, TikTok comments, Amazon reviews, and other voice-of-customer sources.

Turn customer language into high-converting ad messaging.

Ensure creative stays aligned with the brand’s tone, positioning, and product benefits.

Avoid generic, overused, or “template-like” ads by developing concepts that feel native, fresh, and specific to our customer.

Requirements

2+ years of experience in e-commerce creative strategy, direct-response copywriting, performance marketing, or paid social advertising.

Strong understanding of Meta ads, TikTok ads, UGC content, and short-form direct-response creative.

Proven ability to research competitors and other successful e-commerce brands to identify useful patterns.

Strong copywriting skills, especially for hooks, ad scripts, headlines, and short-form direct-response messaging.

Understanding of customer awareness levels, including problem-aware, solution-aware, product-aware, and most-aware messaging.

Ability to analyze why ads work from a psychology, positioning, and creative structure perspective.

Experience creating creative briefs for designers, video editors, or UGC creators.

Strong taste in creative and ability to distinguish between generic ads and truly compelling concepts.

Comfortable working with performance data and using it to guide creative decisions.

Highly organized, detail-oriented, and able to manage multiple creative ideas and tests at once.

Nice to Have

Experience working with beauty, skincare, cosmetics, personal care, wellness, or women-focused e-commerce brands.

Experience with 7-, 8-, or 9-figure DTC brands.

Experience using tools like Meta Ad Library, TikTok Creative Center, Foreplay, Motion, MagicBrief, Minea, AdSpy, Notion, Google Sheets, or similar research/creative tools.

Understanding of landing pages, advertorials, funnels, CRO, and offer strategy.

Experience writing scripts for UGC creators or influencer-style ads.

What We Are Not Looking For

Someone who only copies competitor ads.

Someone who relies on generic hooks and recycled templates.

Someone who only collects ads but cannot explain why they work.

Someone who does not understand customer psychology.

Someone who needs to be told every angle to test.

Someone who cannot turn research into original creative ideas.

What Success Looks Like

You consistently bring fresh, well-researched ad concepts to the team.

Your creative briefs are clear, strategic, and easy for creators/editors to execute.

You understand what is working across the e-commerce landscape and can adapt those insights to our beauty brand.

Your hooks, angles, and scripts help improve ad performance.

You help us build a repeatable creative research and testing system.

You contribute original ideas instead of simply copying what competitors are doing.

Example Tasks

Research 10 winning beauty ads and break down the hook, angle, offer, awareness level, emotional trigger, and creative format.

Study 5 successful 8- or 9-figure e-commerce brands outside of beauty and identify creative patterns we can adapt.

Write 20 new hooks for a problem-aware audience.

Create 5 new UGC ad concepts based on customer reviews.

Turn a winning competitor angle into an original concept that fits our brand.

Analyze recent ad performance and suggest new creative iterations based on the data.

Who You Are

You are curious, strategic, and obsessed with understanding why people buy.

You enjoy studying winning brands, ads, funnels, and customer behavior.

You know that great creative is not random. It comes from research, psychology, pattern recognition, and smart execution.

You can look at an ad and explain the hook, the angle, the awareness level, the core promise, the objection being handled, and why it may be converting.

Most importantly, you know how to take inspiration from the market without copying it.