Performance Marketing Specialist (Paid Ads + Funnel Optimization)

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: TYPE OF WORK

Any

: WAGE / SALARY

1000

: HOURS PER WEEK

40

: DATE UPDATED

May 26, 2026

JOB OVERVIEW

We’re looking for a results-driven Performance Marketing Specialist to take ownership of our paid ads and conversion funnel.

This role is focused on rapid testing, creative iteration, and funnel optimization. You’ll be responsible for improving performance across the user journey, from ad click to purchase.

What You’ll Be Doing

- Plan, launch, and manage paid ad campaigns across display, native, and pop traffic ecosystems
- Continuously test and iterate on ad creatives (images, GIFs, and copy)
- Optimize campaign performance based on CTR, CPC, CPA, and conversion data
- Suggest improvments on landing pages to increase signup and purchase rates
- Identify and fix drop-off points across the funnel (ad ? landing page ? signup ? purchase)
- Run structured A/B tests across creatives, audiences, and landing pages
- Develop a repeatable system for rapid experimentation and optimization
- Scale winning campaigns and pause underperforming ones quickly

What We’re Looking For

- Proven experience in performance marketing or paid advertising
- Strong understanding of conversion funnels and user behavior
- Experience with creative testing and iteration
- Ability to analyze data and make decisions based on performance metrics
- Experience with landing page optimization (CRO)

Required Skills

- Ad creative design (static images, GIFs, and basic visual editing - we already have an in house designer)
- Copywriting for ads (high-converting headlines, hooks, and variations)
- Strong understanding of CTR, CPC, CPA, and conversion rates
- Familiarity with A/B testing frameworks
- Ability to move quickly and test multiple ideas each week

Nice to Have

- Experience with high-volume traffic platforms or alternative ad networks
- Familiarity with fast testing cycles and scaling campaigns
- Experience with landing page builders such as Base44, Unbounce, Webflow, or similar tools

Working Hours

- 4:00 PM – 12:00 AM Philippine Time (Monday–Friday) - Flexible but we'd prefer some overlap between your hours and our's.
- 40 hours per week
- Must be available during these hours for real-time collaboration

Compensation

- $1000 USD per month
- Compensation may increase based on experience and performance

Success in This Role Looks Like

- Consistently launching and testing new creatives
- Improving CTR and conversion rates over time
- Identifying winning angles and scaling them
- Building a repeatable system for testing and optimization

How to Apply - apply here only ----------
All other applications will be ignored.

Please include:
1. Your resume
2. Examples of campaigns you’ve worked on, including what you tested and the results
3. Your approach to improving a low-converting campaign or funnel
4. A portfolio or sample work, if available (if not, type N/A)

SKILL REQUIREMENT

Advertising Facebook Ads AB Testing

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Performance Marketing Specialist (Paid Ads + Funnel Optimization)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

WAGE / SALARY

HOURS PER WEEK

DATE UPDATED

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