META MEDIA BUYER ($1,500–$2,000 ) – HIGH-TICKET LEAD GENERATION (FULL TIME)

META MEDIA BUYER — HIGH-TICKET LEAD GENERATION (FULL TIME)
Salary: $1,500–$2,000 USD/month (based on experience + performance bonuses)
Location: Remote
Hours: Minimum 4 hours overlap with US business hours (PST or EST)
Tracking: Time Doctor is required

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ABOUT US

We are a fast-growing performance marketing and lead generation agency working with premium, high-ticket service brands across the United States.

Our mission is simple: generate high-quality leads and booked appointments that convert into closed deals and long-term revenue for our clients.

We are looking for a highly skilled Facebook / Meta media buyer who knows how to turn paid traffic into qualified, high-ticket leads and scale campaigns profitably. If you can consistently produce leads that close, we want to speak with you.

We run campaigns across a range of high-ticket verticals (home services, solar, finance, coaching, professional services and similar). Experience in any high-ticket lead generation niche is welcome — solar is a nice-to-have, not a requirement.

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YOUR ROLE

You will manage and scale Meta advertising campaigns across multiple high-ticket client accounts.

This is not an entry-level media buying role.

We are looking for someone who understands:
• High-ticket lead generation
• Buyer psychology and intent
• Conversion-focused creative testing
• Appointment and lead quality
• Funnel optimisation
• Scaling systems
• KPI accountability

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CAMPAIGNS YOU'LL MANAGE

Lead Generation & Appointment Funnels
• High-ticket lead generation funnels
• Consultation & quote-request funnels
• Appointment-booking campaigns
• Application / qualification funnels
• Local and multi-location campaigns

Full Campaign Ownership
You will manage the complete campaign lifecycle: strategy, campaign setup, creative testing, optimisation, scaling, reporting, and performance analysis.

Platforms & Systems
• Facebook Ads Manager & Business Manager
• GoHighLevel, HubSpot, Calendly, Zapier
• Landing page funnels & CRM automation systems

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CREATIVE RESPONSIBILITIES

We believe creative is one of the biggest performance levers in paid advertising. You will help develop and optimise:
• Static ads
• Video ads
• UGC-style creatives
• AI-enhanced creatives
• Hook testing frameworks
• Angle testing systems

Tools we use: Canva Pro, CapCut, Premiere Pro, HeyGen, Sora, ElevenLabs, Nano Banana Pro.

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WHAT YOU SHOULD MASTER

The core of this role is generating high-ticket leads that close. You should deeply understand:
• Direct-response strategy and offer positioning
• High-intent audience targeting and testing
• Lead quality vs. lead volume trade-offs
• Multi-step qualification funnels
• Retargeting systems
• Creative fatigue management
• Pixel tracking, CAPI integrations and lead attribution

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PERFORMANCE EXPECTATIONS

We care about results — not vanity metrics. You should be comfortable being accountable to:
• CPL (Cost Per Lead)
• CPA (Cost Per Appointment)
• Appointment / set rates and show rates
• Lead quality and qualification
• Funnel conversion rates
• ROAS and overall acquisition efficiency

Additional KPIs
• Maintain strong CTR performance
• Improve landing page conversion rates
• Reduce lead costs while maintaining quality
• Improve appointment-to-close quality
• Deliver consistent optimisation insights weekly

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EXPERIENCE REQUIREMENTS

Required
• 2+ years of Facebook / Meta Ads experience
• Proven success with high-ticket lead generation
• Experience scaling campaigns while maintaining profitability
• Strong understanding of direct-response marketing
• Ability to analyse performance data and optimise campaigns decisively

Nice to Have
• Experience in any high-ticket service vertical (home services, finance, coaching, professional services, etc.)
• Solar lead generation experience (a small plus, not required)
• Local and multi-location lead generation

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WHAT TO INCLUDE IN YOUR APPLICATION

Your application will not be considered if you do not follow the format below.

Subject line: "Meta Buyer - [Years Experience] - [Highest Monthly Spend] - [Best Cost Per Lead/Appointment]"

Please include:
• Your latest CV / resume
• Screenshots of campaign performance
• CPL / CPA results achieved
• Ad spend managed
• Campaign scaling examples
• Your best turnaround or optimisation story
• Niches you've worked in
• Markets you've run campaigns for

We fully respect NDAs and client confidentiality. However, applicants must still be able to demonstrate real campaign performance, strategic thinking, and measurable results through metrics or campaign breakdowns. We are not looking for confidential client information — we are looking for proven ability to deliver.

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PERFORMANCE BONUSES

In addition to base salary, performance bonuses are tied to:
• Qualified leads and appointments generated
• Lead quality and show rates
• Campaign performance
• Client retention and account growth
• KPI consistency

Top performers are rewarded aggressively.

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WHAT WE'RE LOOKING FOR

We want someone who:
• Thinks like a performance marketer
• Understands high-ticket buyer psychology
• Takes ownership of results
• Moves quickly and decisively
• Communicates proactively
• Thrives in fast-paced environments
• Is obsessed with optimisation and improvement

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RED FLAGS (PLEASE DO NOT APPLY IF)

• You cannot provide campaign metrics or proof of performance
• You rely on generic creatives and copy
• You have never scaled campaigns profitably
• You struggle to explain optimisation decisions with data
• You are not comfortable with KPI accountability
• You are unavailable for full-time work
• You are uncomfortable using Time Doctor for accountability and productivity tracking

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GROWTH OPPORTUNITY

This role includes:
• Advanced AI creative training
• Access to premium tools and paid communities
• Growth into senior media buying responsibilities
• Long-term career opportunities
• Performance-based raises and bonuses

We are building a serious performance marketing team and are looking for long-term A-players.

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HOW TO APPLY

Your application will not be considered if you do not follow the format below.

Start your message with the subject line: "Meta Buyer - [Years Experience] - [Highest Monthly Spend] - [Best Cost Per Lead/Appointment]"

Then include:
• Link to your resume / CV
• Portfolio or screenshots
• Brief summary of your experience
• Niches you've worked in
• Average CPL / CPA results achieved
• Why you believe you are a strong fit for this role

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HIRING PROCESS

1. Application review (3–5 business days)
2. Pre-qualifying interview
3. Campaign deep-dive interview
4. 1-week paid trial project
5. Final decision and onboarding

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IMPORTANT

Please do not apply unless you are comfortable with:
• Performance accountability
• KPI-driven work
• Fast-paced execution
• Full-time commitment
• Continuous optimisation
• Campaign ownership