Paid Social Specialist

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: TYPE OF WORK

Any

: WAGE / SALARY

$10

: HOURS PER WEEK

37

: DATE UPDATED

May 21, 2026

JOB OVERVIEW

PeriscoPe Digital Pty Ltd is seeking a talented and experienced Digital Marketing Manager (Paid Social) to join our dynamic team You will be responsible for developing and executing innovative paid social strategies that drive measurable growth and engagement for our diverse client base.

What you'll be doing
Strategise, implement and optimise paid social campaigns across Meta, TikTok, LinkedIn and emerging platforms
Build and defend strong creative points of view — recommending the right ad formats, creative structures and messaging hierarchies for each objective, and pushing back when briefs don't serve performance
Conduct in-depth audience research and segmentation to identify the most effective targeting approaches
Own attribution — understanding how to set up, interrogate and communicate multi-touch attribution models, interpret discrepancies between platform data and source of truth, and make confident spend decisions from ambiguous data
Actively experiment with AI tools (Meta Advantage+, creative AI, automation scripts, reporting tools) to find efficiency gains and bring new workflows to the team
Continuously monitor campaign performance, analyse data and provide detailed reporting to clients
Collaborate with creative and content teams to produce high-converting ad creative — with a clear perspective on what works and why
Stay up-to-date with the latest paid social trends, platform updates, AI developments and best practices
Mentor and train junior members of the digital marketing team
Liaise with clients to understand business objectives and translate them into effective paid social strategies
What we're looking for
Minimum 3-4 years in a paid social role with a proven track record of delivering measurable results using significant budgets.
A strong, opinionated view on creative — you know the difference between a scroll-stopping hook and a wasted impression, and you can articulate why
Solid understanding of attribution — you're comfortable with pixel-based tracking, Conversions API, GA4, UTM structures, and knowing when platform-reported ROAS is telling the truth
Demonstrated interest in AI tools and automation — you've already started using them to work smarter, not just as a curiosity
In-depth knowledge of major social media advertising platforms and ad management tools
Excellent data analysis and reporting skills with the ability to make data-driven optimisation decisions
Superb communication and client management skills
Degree in Marketing, Digital Media, or a related field — or equivalent experience

SKILL REQUIREMENT

Google Analytics Facebook marketing Facebook Ads

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Paid Social Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

WAGE / SALARY

HOURS PER WEEK

DATE UPDATED

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