Growth and Marketing Infrastructure Lead

OPERATIONS 1
Growth and Marketing Infrastructure Lead
Meedu (EdTech, UK)
Full time, fully remote, Philippines based

ABOUT MEEDU

Meedu is a UK based education technology company. We build interactive question banks, flashcard decks and structured revision courses for medical, dental and general courses such as for students sitting national exams. We are a small, fast moving team. The person we hire into this role will be helping to run things, not waiting for permission.

THE ROLE

We are hiring one senior operator to take ownership of every growth and outreach system inside Meedu. You will build the infrastructure, write the playbooks, hire and manage the executors and report directly to the founder on numbers, not opinions.

This is not a social media manager job. This is the person who d ---------- what social media looks like at Meedu, builds the system that produces it, hires the people who execute it and is accountable for the results.

If you walk in and need to be told what to do, this is not the role for you. We want someone who walks in and says, here is what I would do in week one, week four and week twelve, here is the budget I need, here are the people I want to hire next.

WHAT YOU WILL OWN

1. Outreach Infrastructure
Instagram and TikTok outbound DM systems. Cold email systems. LinkedIn outreach where it fits. CRM choice and setup. Template libraries. Personalisation workflows. Reply taxonomy and routing. KPI dashboards. The full machine, not just the messages.

2. Email Marketing
Newsletter setup and growth from zero. Lifecycle email for new sign ups, lapsed users, paid users and ambassadors. Tool choice (MailerLite, ---------- , Beehiiv or whatever you can defend). Deliverability, list hygiene, A B testing, attribution.

3. Social Media Strategy and Execution
Content calendar across Instagram, TikTok, LinkedIn, YouTube and any channel you can justify. Brand voice. Posting cadence. Engagement playbooks. You will hire and manage the social operators below you. We already have one VA on trial who you will inherit.

4. Outreach Execution
Until your team is in place, you will personally execute. Sending DMs. Writing emails. Posting content. Tracking results. Once you have proved the system works at small scale, you hire and train operators to scale it.

5. People and Systems
Hire, onboard and manage Virtual Assistants who execute under your playbooks. Write the SOPs. Set the daily KPIs. Run weekly one to one reviews. Replace people who do not perform.

6. Reporting to the Founder
What shipped, what the numbers say, what you are doing next, what you need from the founder. Monthly: budget burn versus output. You tell the founder what to do, not the other way around.

WHAT WE EXPECT YOU TO BUILD

Audit existing systems and people. Choose the email and CRM stack. Write the first version of the outreach playbook and SOPs. Take over management of the existing VA. Ship the first lifecycle email sequence.

Hire the first executor under you (likely a social media operator). Launch the cold outreach engine at small scale, measure conversion. Stand up the analytics dashboard the founder checks every morning.

Scale the working channels. Kill the channels that did not work. Hire the second executor if the budget supports it. Present a 12 month plan with budget, targets and team shape.

WHO YOU ARE

Must Have

1. Growth and marketing operations leadership. Five or more years owning a growth or marketing function end to end. Not agency execution, not pure channel management.

2. Email marketing strategy and execution. You have built newsletters from zero, designed lifecycle email programmes and can defend tool choice in two minutes.

3. Cold outreach at volume. You have designed and run outbound DM, email or LinkedIn campaigns with personalisation, reply taxonomy and conversion tracking.

4. Team building and SOP authoring. You have hired, trained, written SOPs for and managed at least one direct report. You have replaced someone who was not performing.

5. UK level written English with strong commercial copy instincts. You can write a DM, email subject line or social caption that converts. We sell to UK students, US spellings are not acceptable.

Nice to Have

EdTech, student market or education sector experience.
Influencer or ambassador programme experience.
Affiliate or referral programme experience.
Paid acquisition on Meta or TikTok (small budget, performance focused).
Light analytics work in PostHog, GA4 or simple SQL.
Content creation skills (basic Canva, Figma or short form video).
Experience with freemium SaaS or subscription growth models.
Familiarity with seasonal marketing (exam cycles, academic year rhythm).

TOOLS YOU SHOULD KNOW

You do not need to know every tool below. You should be able to name your default in each category and defend why.


Email and CRM: MailerLite, ---------- , Beehiiv, HubSpot, Klaviyo, ConvertKit
Cold outreach: Instantly, Lemlist, Smartlead, Apollo, Lusha
Social scheduling: Buffer, Later, Hootsuite
Analytics: PostHog, GA4, Mixpanel, Hotjar or Clarity
Project management: Notion, ClickUp, Linear, Asana
AI workflow: Claude, ChatGPT, Perplexity for research and copy production
Design: Canva at minimum, Figma a bonus

COMPENSATION

Up to 25 US dollars per hour, paid weekly. Approximately 3.2 to 4 thousand US dollars per month for full time (depending on experience).

Performance based bonuses on growth milestones we agree after a trial.

Annual review with rate increase tied to results.

This is the senior operator rate for the Philippines. We are not interested in lower bids that will require us to micromanage. We are paying for someone who already knows what to do.

HOW WE HIRE

Stage 1: Application
Send a short reply explaining why this role is the right fit, plus links to at least two pieces of past work you owned end to end with numbers attached.

Stage 2: Founder Call (1 hour)
We discuss your plan, your background and your terms.

Stage 3: Paid Trial Task
We will share Meedu in detail and ask you to produce a one page 90 day growth plan covering channel mix, email strategy, outreach playbook, KPIs and team shape. This is the primary filter. We pay for your time whether you progress or not. Note: we will be comparing to AI outputs so actual knowledge will be required.

Stage 4: 30 day paid trial at full rate
You start on a 30 day trial. If at the end of it you have delivered what you said you would deliver, you are permanent.

Total timeline from application to start, as soon as possible.

HOW TO APPLY

Reply to this post with:
1. Two or three sentences on why you are right for this role.
2. Links to two pieces of past work with real numbers.
3. Your current availability and hourly rate within the band above.

Do not send a generic CV. We will not read it.

Closing date: rolling. We will close applications as soon as we have the right person.

ABOUT WORKING WITH US

The founder is direct and fast. Communication is async first, daily Slack or Loom, video calls. You will be trusted to make decisions inside the budget we agree. Mistakes are fine, hiding them is not.

You will have full access to the company numbers, the strategy and the customer conversations. We are not interested in process for the sake of process. We are interested in growth that compounds.