Senior Marketing & Brand Coordinator

Hope Discovery ABA Services is looking for a part-time Senior Marketing & Brand Coordinator based in the Philippines to become the central owner of our marketing execution and brand consistency.

This position will start at approximately 25 hours per week, with the potential to grow into a full-time role as the relationship develops and the needs of the company grow.

This is not a generic social media VA role. This person will help organize, improve, create, and maintain Hope Discovery’s marketing materials across digital and print channels. The goal is to create a consistent, warm, trustworthy, family-centered brand experience for families, referral providers, schools, daycares, physicians, insurance partners, and community partners throughout West Michigan.

This person will report directly to the Vice President, who will review and approve final materials before publication or distribution.

This person will not be expected to independently set Hope Discovery’s overall marketing strategy at first. Their primary responsibility will be execution, organization, brand consistency, content preparation, and helping the VP turn marketing priorities into completed materials and repeatable systems.

About Hope Discovery ABA Services

Hope Discovery ABA Services provides ABA therapy for children with autism in West Michigan.

Our brand should feel warm, trustworthy, family-centered, professional, clear, welcoming, informed, and supportive. Families should feel informed and welcomed when they encounter our brand. Referral partners should feel confident that Hope Discovery is organized, professional, and easy to refer to.

Our brand should not feel cold, overly clinical, flashy, childish, generic, cluttered, confusing, or salesy.

Core Responsibilities
Brand Consistency

This person will help build and maintain a consistent Hope Discovery brand system across all marketing materials.

Responsibilities include:

Maintain consistent branding across flyers, brochures, folders, documents, website pages, social media, presentations, and outreach materials

Maintain Canva and Gamma brand kits, presentation templates, and design templates

Improve existing templates and collateral

Create new templates when needed

Organize logos, colors, fonts, photos, graphics, presentation templates, and marketing files

Identify outdated or inconsistent materials and recommend improvements

Build and maintain a simple Hope Discovery brand guide

Review all materials for spelling, grammar, spacing, formatting, contact information, brand consistency, and overall professionalism before submitting them for approval

Marketing Collateral and Print Materials

This person will create and update materials for families, referral partners, payers, physicians, schools, daycares, and community networking.

Responsibilities include:

Update existing flyers and brochures

Create family-facing documents

Create referral partner packets

Create school, daycare, and physician outreach materials

Create payer or insurance partner materials as needed

Create family welcome folder materials

Prepare materials for print and digital use

Support future postcard and direct mail campaigns

Organize completed materials in Google Drive

Create presentation materials in Gamma when needed for internal, referral partner, or community-facing use

Any content related to ABA therapy, autism, clinical services, insurance, or treatment expectations must be reviewed and approved by the appropriate Hope Discovery leader before being published or distributed.

Social Media and Digital Content

At first, this person will create content for review. Once trust and quality are established, they may begin scheduling and posting approved content.

Primary platforms include:


Facebook

Instagram

LinkedIn

Google Business Profile

Content categories include:

Parent education

Staff highlights

Referral partner education

Testimonials and reviews

Facility and culture content

Service explanations

Community updates

The goal is to build toward a more consistent monthly content calendar over time.

This person will also help build and maintain a content bank of approved photos, videos, testimonials, staff highlights, parent education topics, referral partner topics, and reusable captions.

Website and Google Business Profile

This person will help keep Hope Discovery’s digital presence accurate, current, and professional.

Responsibilities include:

Make basic website updates, likely in Squarespace or a similar platform

Update photos, announcements, service information, staff information, and contact details

Maintain Google Business Profile updates

Ensure website and online materials match current brand standards

Regularly review website and online content for outdated information

Marketing Operations

This person should help create structure and rhythm around marketing.

Responsibilities include:

Build and maintain annual marketing calendar

Create monthly content plans

Maintain marketing project tracker

Organize marketing folders in Google Drive

Maintain Canva and Gamma templates

Create simple SOPs for recurring tasks

Track requests, deadlines, and approvals

Provide weekly marketing updates to the VP

Communicate proactively when something is unclear, blocked, or delayed

Use good judgment to identify what needs attention, bring recommendations to the VP, and take initiative on approved priorities without needing constant direction

Regularly review existing materials and recommend updates when information, branding, services, photos, or messaging become outdated

Respond to new marketing requests within one business day and communicate expected timelines for completion

Additional Responsibilities

As the role develops, additional marketing, branding, administrative, or project-based responsibilities may be assigned as needs arise. This may include organizing materials, preparing documents, supporting internal projects, coordinating information, or assisting with other tasks that support Hope Discovery’s growth and operations.

Ideal Candidate Profile

The ideal candidate is a senior-level Filipino marketer, brand coordinator, or marketing operations professional who is:

Highly organized

Strong with Canva

Comfortable using Gamma for presentations and branded documents

Creative but practical

Detail-oriented

Proactive

Reliable

Strong in written English

Comfortable with healthcare, therapy, education, or family-centered services

Able to create warm, professional designs

Able to adapt existing materials and also create from scratch

Able to manage files, templates, deadlines, and recurring workflows

Comfortable receiving feedback from the VP

Capable of eventually owning the Hope Discovery brand system

This role requires someone who can take ownership of marketing execution, not just wait for assignments. The right person will notice gaps, organize unclear materials, recommend improvements, follow up on approvals, and help move marketing projects forward proactively.

Because this role supports a healthcare-related company, the candidate must handle company materials, family-facing content, internal documents, and partner information with professionalism and confidentiality.

This person should not need to be told every small task. They should be able to look at the marketing system, identify what needs to be improved, make recommendations, and move projects forward.

Required Skills

Canva design

Canva Brand Kit management

Gamma presentation design

Gamma template creation and maintenance

Canva and Gamma design template management

Brand consistency

Flyer and brochure design

Marketing collateral design

Social media content creation

Basic copywriting

Google Drive organization

Google Docs and Google Sheets

Marketing calendar management

File naming and version control

Basic website updates

Google Business Profile familiarity

Strong written English

Project tracking

Attention to detail

Remote team communication

Quality control and proofreading

Preferred Skills

Squarespace

Gamma

Meta Business Suite

LinkedIn content

Healthcare or therapy marketing

Referral partner marketing

Print-ready file preparation

Basic SEO

SOP creation

Direct mail or postcard campaign support

Testimonial and review content creation

Presentation design

Content calendar management

Photo and video content organization

First 90-Day Priorities

Priority 1: Branding

Audit current materials, organize brand assets, improve consistency, and create a simple brand guide.

Priority 2: Marketing Materials

Create and improve flyers, brochures, folders, parent-facing documents, referral partner packets, payer materials, presentations, and social media templates.

Priority 3: Marketing System

Build the marketing calendar, project tracker, file structure, approval workflow, and repeatable weekly rhythm with the VP.

Weekly Operating Rhythm

At first, this person may meet with the VP 3 to 4 times per week while they are learning the brand, priorities, and approval process.

Over time, the cadence should move toward:

Weekly marketing meeting

Weekly project update

Monthly content calendar review

Monthly brand and materials review

Weekly update should include:

Completed this week
In progress
Waiting on approval
Blocked or unclear
Recommended next priorities
Links to files created or updated
Paid Test Project

Before hiring, we may require a small paid test project.

The test project may include:

A parent-facing flyer titled Getting Started with ABA Therapy at Hope Discovery
A referral partner one-pager titled When to Refer a Family to Hope Discovery
One social media post and caption titled 3 Ways ABA Therapy Can Support Families
A short Gamma presentation or branded one-page visual summary based on one of the above materials
A short brand note explaining design choices, how the work feels warm, trustworthy, and family-centered, and what the candidate would improve in the Hope Discovery brand system

The test project will be evaluated based on brand fit, design quality, copy clarity, organization, attention to detail, proactive recommendations, ability to make healthcare information feel warm and understandable, and ability to use Canva and Gamma in a clean, professional, brand-consistent way.

What Success Looks Like After 90 Days

A successful hire should be able to:

Maintain brand consistency

Create and revise materials without constant instruction

Organize marketing files and templates

Prepare social content for review

Support referral partner outreach

Build and maintain a marketing calendar

Maintain Canva and Gamma templates

Communicate clearly with the VP

Recommend next marketing priorities

Remove most marketing legwork from the owner’s plate

Success in this role means Hope Discovery’s marketing materials become more consistent, organized, professional, and easier to use. The VP should have a reliable marketing partner who can take ideas, requests, and priorities and turn them into completed materials with minimal follow-up. Families should experience Hope Discovery’s brand as warm, trustworthy, family-centered, and easy to understand. Referral partners should experience Hope Discovery as professional, organized, and easy to work with.

The right person will not just complete tasks. They will help Hope Discovery create a clear, consistent, trustworthy marketing system that supports families, referral partners, and long-term growth.