Amazon Ads & Marketplace Growth Specialist

About the Role
We are looking for an experienced Amazon Ads & Marketplace Growth Specialist to help manage, optimise and grow Amazon performance for consumer product brands.
This role is suited to someone who understands Amazon as more than an advertising platform. We need someone who knows how Amazon works as a marketplace, sales channel, product testing environment, brand protection tool and retail growth accelerator.
The right person will be confident working across Amazon Ads, Seller Central, Vendor Central, product listings, Amazon storefronts, Shopify connections, marketplace connectors, pricing control, product testing and campaign reporting.
This is not a basic “set up campaigns and leave them running” role. We need someone who can think strategically, commercially and technically to help brands achieve profitable growth on Amazon.

Role Overview
You will help plan, launch, manage and optimise Amazon advertising campaigns while also supporting the marketplace strategy behind those campaigns.
This includes understanding which products should be promoted on Amazon, how Amazon should work alongside Shopify or other eCommerce channels, how to avoid channel cannibalisation, and how to improve product visibility, pricing integrity and conversion performance.
The ideal candidate will be able to look at an Amazon account and identify:
Which campaigns are wasting spend
Which products have the best growth potential
Which listings need to be improved before scaling ads
Whether Vendor Central, Seller Central or a hybrid model is best suited
How Amazon can be used to test products before broader retail expansion
What return is required before increasing the ad budget

Key Responsibilities
Amazon Advertising
You will be responsible for planning, building, managing and optimising Amazon Ads campaigns, including:
Sponsored Products
Sponsored Brands
Sponsored Brands Video
Sponsored Display
Keyword targeting campaigns
Product targeting campaigns
Defensive brand campaigns
Competitor targeting campaigns
Category campaigns
Seasonal and promotional campaigns
You will manage campaign structure, keyword strategy, bids, budgets, placement performance, search terms, product targeting and ongoing optimisation.

Marketplace Strategy
You will help shape Amazon growth strategies that support each brand’s wider sales and eCommerce model.
This may include advising on:
Amazon vs Shopify product separation
Product testing strategies
Channel segmentation
Retail, Amazon and direct-to-consumer product allocation
Seller Central vs Vendor Central suitability
Hybrid marketplace models
Marketplace connector setup
Pricing and brand positioning
Amazon’s role in future retail demand generation
We need someone who can understand the commercial impact of Amazon, not just the advertising dashboard.

Seller Central, Vendor Central & Hybrid Models
The ideal candidate should have strong working knowledge of Amazon Seller Central and Vendor Central.
You should understand the practical differences between:
Selling directly to Amazon through Vendor Central
Selling through Seller Central
Using Seller Central for product testing and pricing control
Using Vendor Central for established products
Building a hybrid Amazon model
Transitioning products from Shopify testing to Seller Central and then Vendor Central
Using marketplace connectors to control listings, pricing and fulfilment
Experience with Shopify-to-Amazon workflows, marketplace connectors or multi-channel listing tools will be highly valued.

Product Listing & Marketplace Optimisation
You will review and improve Amazon product listings to support stronger conversion rates and better campaign performance.
This may include:
Product titles
Bullet points
Product descriptions
A+ Content
Amazon storefront structure
Product image recommendations
Keyword optimisation
Product positioning
Review and rating considerations
Listing consistency across marketplaces
Product catalogue troubleshooting
You should also be able to identify listing issues that may affect performance, including incorrect images, poor product data, weak product detail pages, incorrect brand links, duplicate listings, UPC/GTIN conflicts or storefront connection problems.

Brand Protection & Pricing Integrity
This role requires someone who understands the importance of brand control on Amazon.
You may need to help identify and resolve issues such as:
Amazon undercutting recommended pricing
Product ranges damaging brand positioning
Incorrect product information being pulled from other listings or marketplaces
Distributors or third parties affecting catalogue control
Products linking to the wrong storefront
Inconsistent pricing across Amazon, Shopify and retail
Poorly managed legacy SKUs affecting brand perception
You should be comfortable making practical recommendations about whether products should be retained, removed, repositioned, relisted or shifted between Seller Central and Vendor Central.

Product Testing & Campaign Scaling
A key part of this role is helping brands test Amazon as a growth channel before scaling investment.
You should be able to:
Recommend which SKUs to test first
Build a structured Amazon Ads testing plan
Allocate initial campaign budgets effectively
Track early performance clearly
Identify winning products and campaigns
Recommend when to scale spend
Explain when a product is not ready for advertising
Connect Amazon performance with broader eCommerce and retail goals
You should be comfortable working with initial test budgets and proving whether Amazon can become a scalable channel.

Reporting & Commercial Insights
You will prepare clear, practical reporting that helps clients understand performance and make better decisions.
Reporting may include:
Spend
Sales
ACOS
TACOS
ROAS
CPC
CTR
Conversion rate
Keyword performance
Search term performance
Product-level performance
Budget recommendations
Listing improvement recommendations
Next-step testing priorities
Reports should be simple enough for management teams to understand, while still detailed enough to support proper campaign optimisation.

Required Skills & Experience
The ideal candidate will have proven hands-on experience in:
Amazon Ads campaign management
Amazon Seller Central
Amazon Vendor Central
Sponsored Products, Sponsored Brands and Sponsored Display
Amazon keyword research
Product targeting and competitor targeting
ACOS, TACOS, ROAS and conversion rate optimisation
Product listing optimisation
Amazon campaign reporting
Marketplace strategy for consumer products
Product launch or product testing campaigns
Amazon storefronts and A+ Content
Troubleshooting listing or catalogue issues
Working with multiple SKUs and product ranges
eCommerce performance marketing

Highly Valued Experience
Experience in any of the following would be a strong advantage:
FMCG, grocery, beverage, food, health, wellness, lifestyle or premium consumer products
Amazon Australia
Brands selling through both Amazon and Shopify
Marketplace connectors such as Codisto, Marketplace Connect or similar
Shopify and Amazon integration
Amazon Brand Registry
UPC, GTIN or catalogue ownership issues
Vendor Central pricing limitations
Seller Central pricing control
FBA, FBM and fulfilment workflows
Seasonal campaigns, product launches and promotional campaigns
Scaling Amazon campaigns from test budget to larger monthly spend
Using Amazon to support wider retail demand or product validation

Tools Experience
Experience with any of the following tools would be useful:
Amazon Ads Console
Seller Central
Vendor Central
Amazon Brand Registry
Amazon Brand Stores
Shopify
Marketplace Connect
Codisto
Helium 10
DataDive
Scale Insights
MerchantSpring
Jungle Scout
DataHawk
Pacvue
Perpetua
Google Analytics
Looker Studio
Meta Ads reporting
Google Ads reporting
ChatGPT or Gemini for research and reporting workflows

What Success Looks Like
Success in this role means:
Amazon campaigns are structured properly and actively optimised
Ad spend is being used efficiently
ACOS, TACOS, ROAS and profitability are clearly managed
Product listings are improved before spend is scaled
Amazon becomes a stronger sales and testing channel
Seller Central, Vendor Central and Shopify are working together strategically
Pricing, listing and storefront issues are identified and addressed
Clients understand what is working, what is not, and what should happen next
The business is seen as a credible Amazon growth partner

Who This Role Suits
This role would suit someone who is:
A hands-on Amazon Ads specialist
Strong across Amazon marketplace operations
Commercially minded and return-focused
Comfortable advising on product and channel strategy
Strong with numbers, testing and reporting
Able to explain Amazon performance in plain English
Confident working across ads, listings, pricing and marketplace setup
Proactive in identifying issues and opportunities
Experienced with consumer product brands
Focused on profitable growth, not just traffic or impressions

Application Requirements
Please apply with your CV and a short summary of your Amazon experience.
In your application, please include:
Amazon marketplaces you have worked across
Product categories you have managed
Monthly ad budgets you have worked with
Examples of ROAS, ACOS, TACOS or sales improvements
Your experience with Seller Central
Your experience with Vendor Central
Any Shopify or marketplace connector experience
Examples of listing, catalogue, Brand Registry or pricing issues you have helped resolve
Experience with FMCG, beverage, grocery, food, wellness, health, lifestyle or premium consumer brands
Tools you are confident using

Suggested Job Title
Amazon Ads & Marketplace Growth Specialist
Alternative titles:
Senior Amazon PPC Specialist
Amazon Marketplace Specialist
Amazon PPC & Seller Central Specialist
Amazon Growth Strategist
Amazon Performance Marketing Specialist
Amazon Seller Central & Vendor Central Specialist
Recommended title:
Amazon Ads & Marketplace Growth Specialist
How to Apply

Please submit:

your CV / resume
a cover letter including:
your current employment status
your availability to start
why you want to join the team
why you believe you are a strong fit for this role
your experience with Australian surveying workflows or companies, if applicable
Before We Proceed

Before we potentially proceed to the interview stage, we’d like to gather a few details to make sure the role is a good fit and that you’ll be set up for success working remotely with our team.

1) PC / Laptop specifications + internet speed
Please share your device specs, including CPU, RAM, and storage, along with a recent internet speed test result. We need reliable performance and strong internet to support day-to-day work.

2) Current employment or side work (transparency request)
Are you currently employed or doing any side jobs or freelance work? We’re open to offshore tea ---------- mbers having multiple jobs — what matters most to us is transparency, so we understand your typical schedule and can support you properly.

3) Hubstaff tracker
Are you comfortable using Hubstaff time tracking? Our whole team operates remotely, including our field and admin staff in Australia. Hubstaff helps us understand time allocation across projects, improve internal reporting, and provide clearer updates to clients.

4) Working hours / availability
Can you commit to the required hours? Our standard workdays are Monday to Friday, generally within 9:00am–5:00pm (Philippines time). We offer reasonable flexibility — family and life come first — but we do need consistency and clear communication.

5) Expected salary (PHP)
If this differs from what was listed in the advert, please confirm your expected salary in PHP.

6) CV / Resume
Please attach your CV if you haven’t already.

7) Relevant training / courses
Please include any relevant training certificates or courses you’ve completed.

8) English level
Please confirm your English level (C1/C2) and your confidence in both written and spoken English.

Team Context

For context, we currently have a team of 10 people in the Philippines, all working from home, and we’re continuing to grow. We value honesty, transparency, and teamwork. We’re looking for people who are humble, reliable, and easy to work with — because every role matters, and the most important thing is a happy team doing work they enjoy, surrounded by like-minded people.

Thanks, and we look forward to your reply.