Podcast Social Media Manager & Content Repurposing Specialist

Podcast Social Media Manager & Content Repurposing Specialist

Position Title
Podcast Social Media Manager & Content Repurposing Specialist

Rate
$6–$10 USD/hour depending on experience

Please provide a fixed monthly quote for the following defined monthly social media management package:
Manage up to 4 social platforms
Create a monthly social media action plan
Create and maintain a 30-day content calendar
Prepare up to 30 social posts per month
Write captions, hashtags, and CTAs for all posts
Identify podcast ---------- nts suitable for reels, shorts, audiograms, quote cards, and carousel posts
Prepare creative briefs for the Graphic Designer and Short-Form Video / Audiogram Editor
Schedule posts or prepare posts for scheduling by the Podcast Operations Producer
Provide light engagement with comments and audience interaction
Provide one simple monthly performance report with recommendations
Graphic design, advanced video editing, and audiogram production may be handled by separate tea ---------- mbers. This role owns the strategy, calendar, captions, platform planning, content coordination, engagement, and reporting.

Please also provide:
Your hourly rate for extra work outside the monthly package
How many revisions are included
Your rate for additional revisions or extra posts beyond the agreed scope
Your availability per week
Your expected turnaround time for monthly content planning

About the Podcast
Between Worlds with Jack Sorin is a thoughtful, story-driven podcast for culturally homeless overthinkers trying to stay sane, human, and hopeful in a loud, tribal, tech-warped world.
Each episode offers a clear map, a humane insight, and one practical move listeners can use that week. The tone is intelligent, warm, slightly wry, and grounded. It is not rage, not recruiting, and not self-help fluff.
We are building a serious long-ter ---------- dia brand, and we want tea ---------- mbers who care about quality, consistency, and helping the right listeners feel less alone and more able to act.

Summary
We are looking for a smart, organized Podcast Social Media Manager & Content Repurposing Specialist to help grow a thoughtful podcast brand across LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
This role is about more than scheduling posts. You will help turn each podcast episode into a month of social content: captions, quotes, carousels, reels/shorts ideas, audience prompts, and platform-specific posts.
The host writes and records the podcast. A Podcast Operations Producer (POP) manages workflow, deadlines, approvals, and team coordination. Graphic design and advanced audio/video editing may be handled separately. Your lane is social media strategy, content planning, captions, scheduling, engagement, and performance reporting.
The right person will be creative, reliable, detail-oriented, and able to recognize strong ideas inside long-form podcast content. We want someone who can help us build a consistent, intelligent, engaging online presence without generic hype, spammy tactics, or bland AI-sounding copy.
This is an hourly role, with monthly content targets agreed in advance. A flat monthly fee may be considered once the workload is clear.

Overview
We are looking for a creative, organized, and strategically minded Podcast Social Media Manager to help grow a thoughtful podcast brand across multiple social media platforms.
This role is not just about posting content. The right person will help turn each podcast episode into a full month of social media content: posts, captions, reels/shorts briefs, quote posts, carousels, stories, audience engagement prompts, and platform-specific content.
The podcast focuses on thoughtful cultural commentary, storytelling, education, identity, leadership, creativity, and life in a changing world. The tone is intelligent, humane, insightful, sometimes witty, and never generic.
The host writes and records the podcast. A Podcast Operations Producer (POP) manages workflow, deadlines, approvals, and team coordination. Graphic design and advanced video/audio editing may be handled separately. This role owns the social media strategy, content calendar, captions, posting rhythm, repurposing plan, engagement, and reporting.
You will work with a Podcast Operations Manager, who will coordinate files, deadlines, approvals, checklists, and team communication.

Platforms
The role may include support for the following platforms:
LinkedIn
Instagram

Facebook
TikTok
YouTube / YouTube Shorts
Additional platforms may be added later depending on strategy.

Monthly Content Requirements
The monthly content package should include approximately:
30 core social media posts per month
5–8 reels, shorts, or audiogram-style posts per month
10–12 stories per month
4–5 carousel or educational posts per month
SEO captions, hashtags, and CTAs for all posts
Monthly content calendar
Monthly performance report
Light audience engagement
Ongoing recommendations for improving reach and engagement
These numbers are monthly targets. Because this is an hourly role, the exact workload and number of hours will be agreed in advance.

Responsibilities
1. Social Media Strategy
Review existing podcast brand materials, audience, and positioning
Create a monthly social media action plan
Recommend the best content pillars for the podcast brand
Help define the posting rhythm across platforms
Identify which platforms should receive the most attention
Recommend ways to grow audience engagement without using spammy or gimmicky tactics

2. Content Repurposing
Review podcast episodes, scripts, transcripts, or show notes
Identify strong ---------- nts, quotes, ideas, and clips from each episode
Turn each episode into multiple pieces of social content
Create platform-specific content ideas from long-form episodes
Prepare briefs for graphic designer or video editor when needed
Help maintain a consistent brand voice across all social channels
Coordinate with the Graphic Designer and Short-Form Video / Audiogram Editor to turn selected podcast ---------- nts into social-ready assets.

3. Monthly Content Calendar
Create and maintain the social media content calendar. Depending on the final workflow, you may either schedule posts directly or prepare them for the Podcast Operations Producer.
Create and maintain a 30-day content calendar
Plan posts around episode releases, themes, quotes, clips, and audience engagement
Balance educational, inspirational, promotional, conversational, and community-building content
Schedule posts at appropriate times for each platform
Coordinate with the Podcast Operations Producer and other tea ---------- mbers

4. Captions, Hashtags, and SEO
Write clear, engaging captions for posts
Use appropriate hashtags and keywords
Include strong but natural calls to action
Optimize posts for discoverability on each platform
Avoid generic AI-sounding captions, empty hype, and overused motivational language

5. Engagement
Monitor basic comments, messages, and audience interactions
Like, respond, or flag comments as appropriate
Recommend conversation prompts to increase audience interaction
Track common audience questions, reactions, and content themes

6. Reporting
Provide a simple monthly performance report
Track basic metrics such as reach, impressions, engagement, follower growth, top-performing posts, and platform trends
Identify what worked, what did not, and what should be tested next
Recommend one or two concrete improvements each month

7. Brand and Profile Optimization
Review social media profiles for clarity and consistency
Recommend improvements to bios, banners, links, pinned posts, and profile structure
Coordinate with the graphic designer for profile visuals, banners, covers, and templates
Help keep the podcast brand consistent across platforms

8. Organisation
All final files must be delivered in clearly named folders using the agreed file naming system.

Preferred Skills and Experience
Experience managing social media for podcasts, creators, coaches, educators, thought leaders, or media brands
Strong understanding of LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts
Ability to repurpose long-form content into short-form social posts
Strong caption writing and copywriting ability
Good understanding of hashtags, SEO captions, and content discoverability
Experience creating monthly content calendars
Ability to write in a thoughtful, intelligent, non-generic voice
Organized, reliable, and responsive
Comfortable working with a remote team
Familiarity with tools such as Canva, Buffer, Later, Metricool, Hootsuite, Notion, Google Drive, CapCut, Descript, or similar tools

Bonus Skills
These are helpful but not required:
Basic Canva design ability
Basic short-form video editing
Experience creating audiograms
Experience with podcast promotion
Experience with Substack or email newsletter promotion
Experience growing LinkedIn for a personal brand
Experience writing carousel content

Important Clarification
This role is not primarily a graphic design role.
The social media manager may create simple graphics from existing templates if they are able to do so, but advanced graphic design, brand design, thumbnails, and complex visual assets may be handled by a separate designer.
This role is also not primarily an audio/video editing role. This role owns social strategy, content planning, captions, platform-specific post ideas, scheduling recommendations, engagement, and reporting. Graphic design, advanced video editing, and audiogram production may be handled by separate tea ---------- mbers.
However, the social media manager should be able to identify strong clips, write captions, brief the editor, and prepare the content for posting.

Working Style
We are building a serious, high-quality podcast brand. We value someone who is organized, thoughtful, proactive, and able to take ownership of their lane.
The ideal person does not just wait for instructions. They can look at an episode and say:
“Here are the strongest social ---------- nts.”
“Here are the best quotes.”
“This should become a LinkedIn post.”
“This part would make a strong short clip.”
“This topic deserves a carousel.”
“This caption needs a stronger hook.”
“This platform is performing better than that one.”
We are looking for clear communication, consistent delivery, good judgment, and a long-term working relationship.

To Apply
Please send the following to me here on OnlineJobs.ph for review:
Your resume or short work history
Links to social media accounts or pages you have managed
Examples of captions, posts, campaigns, or content calendars you have created
Please include your fixed monthly quote for the defined social media package above, your hourly rate for extra work, how many revisions are included, and your rate for additional posts or revisions beyond the agreed scope.
Your weekly availability
The social media platforms you know best
Any podcast, creator, or thought-leadership brands you have worked with
Please include the phrase “Field Manual” in your application subject line.

Also answer these three questions:
What part of social media management are you strongest in?
What part would you still need guidance on?
If you were given one 45-minute podcast episode, how would you turn it into a week of social content?

Please note that only shortlisted applicants will be contacted. Thank you for your interest!